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The Frugal Book Promoter: How To Do What Your Publisher Won't (Paperback)

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4.8 out of 5 stars  See all reviews (109 customer reviews)
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Editorial Reviews

Review

...a very practical and easy to use guide which every new author should have. -- Magdalena Ball for THE COMPULSIVE READER

...chock full of ideas that even seasoned book promoters will not have tried. -- Dallas Hodder Franklin, Editor of Sell Writing Online

A fine how-to book from an incessant promoter. -- Marilyn Ross, founder of Small Publishers of North America (SPAN)

Most authors don’t have "deep pockets" for publicity, promotion and marketing, so this is the kind of information we need! -- Rolf Gompertz, veteran publicist for NBC and UCLA instructor


Product Description

Whether your publisher assigns zero dollars to your book’s promotional campaign or thousands, THE FRUGAL BOOK PROMOTER assures it the best possible start in life. The author, a former publicist, provides no-nonsense basics to build your media kit, media release and a knock-'em-dead mailing list that will be more effective than any you could buy. Pick and choose from dozens of ideas for promotions that she developed or refined through two extensive book campaigns of her own. Several are sure to match your pocketbook and personality.
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Product Details

  • Paperback: 288 pages
  • Publisher: Star Publish (July 16, 2004)
  • Language: English
  • ISBN-10: 193299310X
  • ISBN-13: 978-1932993103
  • Product Dimensions: 8.9 x 5.9 x 0.7 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (109 customer reviews)
  • Amazon.com Sales Rank: #65,414 in Books (See Bestsellers in Books)

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Carolyn Howard-Johnson
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Customer Reviews

109 Reviews
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57 of 60 people found the following review helpful:
5.0 out of 5 stars Is Your Book Getting Enough Attention?, September 15, 2004
I love authors who practice what they preach. Author and former publicist Carolyn Howard-Johnson has been one of my role models when it comes to book promotion, so I was elated to find that she now has a book on the topic. And a goldmine of a book it is.

This book is jam-packed with resources (many of them online), publicity protocol advice that'll make you feel like an instant insider, and creative techniques to publicize your work.

"Don't do what every other author does," she advises on page 35, and goes on to give us great examples of unusual strategies some authors have used to get attention for their books.

She tells us how to evaluate how well our efforts are paying off in a quantifiable manner, something I've never done before. She teaches us about branding, and why it's more important for an author to have a "brand" than to publicize one book at a time.

If you need to know what belongs in a media kit, where to submit articles for promotion, what to bring to a writers' conference, how to use promotional gifts and where to get them on the cheap, how to build mailing lists, where reviewers hang out, how to do a TV interview, even how to make your own ARCs... it's all here.

Book publicity is an enormous topic, and one of the things I liked so much about this book is that it's not overwhelming. It doesn't attempt to give you every detail of every technique you might ever use. Instead, it gives overviews and examples, always in a straightforward, no-fluff-added way. By the end, you'll have a good sense of the possibilities that exist and can investigate further any ones that interest you in particular.

This book earns my highest approval and I believe it will be of great help to authors, whether self-published or traditionally-published.

--Jenna Glatzer
Author of MAKE A REAL LIVING AS A FREELANCE WRITER
and editor-in-chief of AbsoluteWrite.com
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22 of 24 people found the following review helpful:
5.0 out of 5 stars A Book filled with useful Information, January 15, 2005
By Judith W. Colombo (Deposit, NY United States) - See all my reviews
(REAL NAME)   
Humans are social animals. We like to associate with others to share our thoughts, blessings, and woes. But above all this, we love to express our opinions and demonstrate our knowledge about matters both mundane and extraordinary. Over the eons our penchant for giving advice has led to a phenomenon called the how to book. There are how to books on subjects ranging from the simplest household tasks to how to be a good parent or an amazing lover.

Authors are no exception to the rule, and are very eager to give advice to each other from how to write and publish your first novel to publicizing that novel and promoting yourself. Being an author, I know how important publicizing ones work is and how necessary it is to promote oneself. Because other writers know how eager their colleagues are to place themselves in the public eye, there are many books in the market place that offer publicity and promotion tips. More often than not, these suggestions require great expenditure and that is something most underpaid writers can't afford.

However, "The Frugal Book Promoter" by Carolyn Howard -Johnson offers solutions that cost more in time than money, and time is something any committed writer must be prepared to spend. The author admits at the start of the book that some of her advice is based on her opinion, but this is an opinion garnered from years of being in public relations and from successfully promoting and publicizing her first two books.

The book starts off with some simple and helpful hints. The author speaks about branding yourself instead of publicizing yourself. Later she goes on to explain this more fully. Every time an author writes an article, short story, or book review and publishes it in a magazine, newspaper, ezine or website, he or she should end with their tagline. A tagline can be the author's name and works, for example, Gloria Fox author of One Missing Shoe along with email and website address.

In the first chapters, Howard-Johnson addresses normal author concerns such as plagiarism: how often it is really done and how to guard against it by copyrighting. She also discusses P.R or how to publicize your book through media releases, publishing excerpts from your book, and author interviews among other things.

"The Frugal Book Promoter" is so filled with information that it would take several pages to describe. Howard-Johnson spends time elaborating on the things to do before the book comes out, building a Media Kit, entering contests, making contacts by attending conferences and how to decide which ones to attend and what to do while there. She discusses the importance of having your own website and how to have one built for a reasonable fee. She gives you a list of websites to go to that will teach you how to build one or help you get ones for free. She also explains the necessity of making a personal mailing list of family, friends, co-workers, your church group and so on.

The author takes you through the process of what to do when you get a publisher's contract, the questions to ask and the pitfalls to avoid. She also gives advice on what to do after the book is published, how to get reviews, the importance of book signings and book fares, how to use the media including internet radio and public announcements in local papers. Her section on Amazon.Com is excellent. She explains how to establish a free account and how to use tools such as Listamania, book reviews, and the All About Me section.

One of the aspects of this book that I thought most valuable was the list of websites included in every chapter. They ranged from websites that help you with the mechanics of writing to review sites, and sites that help you sell and promote the book. There is also an appendix filled with wonderful things, like sample query letters.

As a writer, I found this book a very useful tool. Even if you don't agree with some of the author's opinions, the share amount of research that went into this book will awe you. One of the results of this extensive research though, is that the book can seem overwhelming. The solution to this is to treat it as a toolbox. When you need a tool, open the box and take it out, or study the specific chapter or chapters in this case. Beginning authors will find this an enlightening how to book and even old veterans might learn some things they never knew. I did.
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16 of 17 people found the following review helpful:
5.0 out of 5 stars A Gift for Writers, August 12, 2004
By Leora Krygier (Los Angeles, CA) - See all my reviews
(REAL NAME)   
Where does a new author go for help on promoting her book? Sure, there's the usual word of mouth, advise from fellow writers, reliance on agents, publishers and publicists. But if you really want to understand the process, and make educated decisions about promotion - read The Frugal Promoter. Howard-Johnson's fertile brain has delivered for us a book that manages to surprise in all its specificity and breadth of information. She's translated her hard-earned experiences, the ups and downs of promotion, into a highly readable how-to, a master blueprint for novices and veterans of the PR wars alike. Don't be fooled by the word "frugal" in the title. It belies a generous spirit. This is a colleague who truly wants others to succeed.
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Most Recent Customer Reviews

1.0 out of 5 stars A slovenly and useless book
The book claims to be a guide to book promotion on a budget. However, it is a terrible mess and terribly out of date as well. Read more
Published 5 days ago by Sweet Sara

4.0 out of 5 stars Very Useful With One Drawback
This book is extremely useful for authors who are trying to promote their own books. The author has obvious media experience and most of her advice is really sound. Read more
Published 2 months ago by Christy Pinheiro EA ABA

5.0 out of 5 stars Don't Read Without a Highlighter in Your Hand.
You will regret it if you don't have a highlighter in your hand... because... you will be so absorbed in this book that you can't put it down. Read more
Published 2 months ago by janielbl

5.0 out of 5 stars Best of the Lot

After going through several books about book promotions, I hesitated before buying this one. Read more
Published 2 months ago by FRANK ALLAN ROGERS

5.0 out of 5 stars Promotional Journey From A to Z
The Frugal Book Promoter: How to Do What Your Publisher Won't is such a great resource for promoting yourself and your books. Read more
Published 2 months ago by K. Ventrice

5.0 out of 5 stars How to do what no one else can...
Carolyn Howard-Johnson's book, The Frugal Book Reporter, is for writers who want to learn how to write, publish and market your book. Read more
Published 3 months ago by W. Joyce White

5.0 out of 5 stars A friendly how-to book based on actual experience!
This book is well worn and I have used it to get my campaign ready to promote one of my books. It is written in a friendly, easy to read style. Read more
Published 3 months ago by Kevin Sivils - KCS Basketball ...

1.0 out of 5 stars What a WASTE!
I bought this book hoping to learn something from the author about book promotion. By page 57, this author provides a lot of vague advice of her own while providing specifics to... Read more
Published 3 months ago by L. Gallo

5.0 out of 5 stars Best of the lot
After going through several books about book promotions, I hesitated before buying this one. But I read a few convincing reviews and gambled on The Frugal Book Promoter. Read more
Published 4 months ago by Frank A. Rogers

5.0 out of 5 stars The Frugal Book Promoter: How to Do What Your Publisher Won't

According to information released by Bowker, book production rose and feel in 2008. How is that possible? Read more
Published 4 months ago by Cheryl Antier

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The Frugal Book Promoter: How To Do What Your Publisher Won't

 About The Frugal Book Promoter, Tim Bete, author of In the Beginning There Were No Diapers and director of Dayton University’s Erma Bombeck Writers’ Workshop says:   "I began to read about do-it-yourself book publicity. One of the best books

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