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Editorial Reviews
Product Description
When sales executives say, "we have great service," "we are customer centric," or "our offerings are the best," - they just sound like their competition. When sales executives market and sell like their competitors - they become identical to their competitors . . . and they have to price their product or service equal to or less than their competitors. Value Forward Selling focuses on a premeditated approach in which sales, marketing, and strategy are integrated into one outbound revenue capture program. This book trains salespeople of all experience levels how to become a peer in the boardroom, instead of a vendor waiting in the hallway.
When sales executives say, "we have great service," "we are customer centric," or "our offerings are the best," - they just sound like their competition. When sales executives market and sell like their competitors - they become identical to their competitors . . . and they have to price their product or service equal to or less than their competitors. Value Forward Selling focuses on a premeditated approach in which sales, marketing, and strategy are integrated into one outbound revenue capture program. This book trains salespeople of all experience levels how to become a peer in the boardroom, instead of a vendor waiting in the hallway.
Whether you are just starting your sales career or you are an experienced sales executive – the techniques provided in this book will enhance your skills and enable you to communicate value up front, find clients, shorten your sales cycle, present like a pro, and close deals.
From the Back Cover
This is probably the very best book ever written to show you exactly the steps you need to take to sell at the highest level possible in any organization. It shows you how to get appointments with the right people, position yourself properly, make effective presentations and do more business than you ever dreamed possible. -- Brian Tracy, Brian Tracy International.
Selling is a profession, especially selling to top management. Paul DiModica’s new book is like a university course on the subject, an authoritative source of principals that every professional salesperson should carefully study. -- Al Ries, author, The Origin of Brands.
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Inside This Book
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First Sentence:
Understanding Management Prospects Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Three Box, Primary Problem, Date Management Plan, Case Study-Presenting, Fallacy Number, Major Account Action Plan, Milestone Management Specialists, Sales Action Plan, Case Study-Generating Leads, Sales Objection White Paper Example New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Understanding Management Prospects Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Three Box, Primary Problem, Date Management Plan, Case Study-Presenting, Fallacy Number, Major Account Action Plan, Milestone Management Specialists, Sales Action Plan, Case Study-Generating Leads, Sales Objection White Paper Example New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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