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Google Advertising Guerrilla Tactics: Google Advertising A-Z Plus 150 Killer AdWords Tips & Tricks [Paperback]

Bottletree Books LLC (Author)
3.3 out of 5 stars  See all reviews (6 customer reviews)
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Product Description

"Google Advertising Guerrilla Tactics" is an extensive guide on all aspects of Google advertising and provides over 150 killer tips and tricks for getting the most clicks at the lowest cost. Stop wasting AdWords money and learn the guerrilla tactics you need to beat your competition. Here are but a few of the topics covered: How to Get Free AdWords Coupons, Breaking Down the Quality Score to Get More Clicks and Higher Ranking at Less Cost-Per-Click, Bid Traps: How to "Google Advertising Guerrilla Tactics" is an extensive guide on all aspects of Google advertising and provides over 150 killer tips and tricks for getting the most clicks at the lowest cost. Stop wasting AdWords money and learn the guerrilla tactics you need to beat your competition. Here are but a few of the topics covered: . How to Get Free AdWords Coupons . Breaking Down the Quality Score to Get More Clicks and Higher Ranking at Less Cost-Per-Click . Bid Traps: How to Prevent and Exploit Them . Vital Ad Stylization Techniques . Where to Find Keywords Your Competitors Will Not Think to Look . Ways to Use Abbreviations, Plurals and Misspellings . Most Popular Search Terms for Over 15 Holidays . Best Image Ad Sizes . Image Ad Colors that Will Wreck Your Campaign . Site Target Your Way to Quick Success . Search and Content Network Bid Strategies . How to Use Froogle, Google Base, Google Book Search, Google Catalogs, and Zeitgeist to Get Free Sales Conversions . The Key to Getting #1 Placement on Google . Industry Examples of Crucial Advertising Dos and Don'ts If you want to beat your competition by getting more AdWords clicks at the lowest cost then "Google Advertising Guerrilla Tactics" is a must.

Product Details

  • Paperback: 216 pages
  • Publisher: BottleTreeBooks LLC (March 4, 2006)
  • Language: English
  • ISBN-10: 1933747013
  • ISBN-13: 978-1933747019
  • Product Dimensions: 9.5 x 7.2 x 0.7 inches
  • Shipping Weight: 14.1 ounces (View shipping rates and policies)
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: #969,572 in Books (See Top 100 in Books)

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Search Inside This Book:
Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
google advertising, negative keywords, bid traps, keyword tool, traffic estimator, yahoo advertising, conversion tracking, max bid, text ads, most clicks, content network, smart pricing, broad match, lasik surgery, top placement, daily budget, landing page, second bidder, keyword matching, quality score, laser hair removal, phrase match, search results page, sponsored links, more clicks
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Google Base, Google Local, Title Line, Traffic Estimator Tool, United Kingdom, Campaign Management, Google Video, Yahoo Domains, New York, New Zealand, Medium Rectangle, Wide Skyscraper, Google Book Search, Advanced Options, Create Report Report Type, Google Analytics, Google Catalogs, Site Sections, View Summary, Advertiser's Max Bid, Hong Kong, Vertical Rectangle, Buy the Book, Kiss Me I'm Irish
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Customer Reviews

6 Reviews
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 (3)
4 star:    (0)
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Average Customer Review
3.3 out of 5 stars (6 customer reviews)
 
 
 
 
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30 of 33 people found the following review helpful:
1.0 out of 5 stars Awful, June 3, 2006
By Jiri Novotny (Brno, Czech Republic) - See all my reviews
(REAL NAME)   
This review is from: Google Advertising Guerrilla Tactics: Google Advertising A-Z Plus 150 Killer AdWords Tips & Tricks (Paperback)
This book contains only minimal useful information. It's printed using huge letters, the layout of the book is often broken and the often useless screenshots take a lot of space.

It does NOT contain 150 killer tips. They are just not there. It's more like AdWords manual. Read the AdWords help for free online and get another book.

Not worth the money.
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1 of 1 people found the following review helpful:
1.0 out of 5 stars Don't buy, January 25, 2008
This review is from: Google Advertising Guerrilla Tactics: Google Advertising A-Z Plus 150 Killer AdWords Tips & Tricks (Paperback)
I agree with a previous reviewer. Do yourself a favor and click on "Look inside" and you will see how shallow and general this book is.

My local bookstore can't even order it for me to thumb through physically. No real-life author either. These aspects made me suspicious.

Some sections are a complete waste. For example, do I need a book
to tell me how to update my google customer account/billing information?

The title of this book I have concluded is sensational and without merit.
No additional insight really. The other positive reviews are very likely fabricated by the author.

BottleTree books is wise to have an LLC, because this book is quite deceptive.
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3.0 out of 5 stars Not for first-time users, February 23, 2008
This review is from: Google Advertising Guerrilla Tactics: Google Advertising A-Z Plus 150 Killer AdWords Tips & Tricks (Paperback)
The book is pretty thorough. However, If you are not some what familiar with AdWords or SEO, the information may be a bit overwhelming or confusing.
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Most Recent Customer Reviews

5.0 out of 5 stars Nothing Left Unsaid!
Whether you're new to Google advertising, just trying to refine your own techniques, or you've been plugged into this world of advertising for quite some time... Read more
Published on September 6, 2006 by Google Guru

5.0 out of 5 stars Google Advertising A-Z with Lots of Tips
This is the most up to date Google advertising book on the market and it is presented in an easy to read format. Read more
Published on August 30, 2006 by memgab

5.0 out of 5 stars Read and Re-read This Absolute AdWords Book!
There is great attention to detail in this book. It has about 20 pages just on keyword positioning within your ad, punctuation and capitalization. Read more
Published on June 7, 2006 by Adwords Interest

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