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Product Details
Paperback: 256 pages
Publisher: Lars Muller; 2nd ed. edition (November 15, 2002)
First the mystery: just why was every alternate page in the book joined together? The reader has to carefully cut the perforations to be able to look at every page. I can't find any reference in the small amount of text about this. My conclusion is that the public use of the type is on the open pages and non-public (or designed) examples are on the perforation joined pages. At least you'll know if you buy a pre-used copy though.
Apart from the perforations I thought this was a handsome little book and homage in the title is very apt. Helvetica is probably the world's number one communication choice, it works just as well on a municipal sign or a new baby announcement. Before it gained a monopoly each nation seemed to have its own jobbing type, Franklin Gothic in America, Gill Sans in England or Antique Olive in France, for instance but the super clean lines of Helvetica (and computer typesetting) meant it was no contest for all the others.
The author mentions the uniqueness of Swiss design in the Fifties partly because the top designers always used the same typeface, the stunning Akzidenz Grotesk, which fitted into their rather austere but elegant graphic solutions even though it only had two weights, Medium and Bold. Who needs italic, extended, condensed, extra black and the other weights to communicate efficiently? The rest of the world for a start. From the late Fifties Swiss designed Helvetica spread across the globe and you'll see from the hundreds of examples in these pages some wonderful design solutions, especially the two hundred plus logos that use the face in all sorts of variations. As a typeface there are probably a few dozen Helvetica weights now available.Read more ›
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wish this book will be re-printed again but at least in double size. this book is a very good inspiration to gian simplicity in graphic design. the book is very small with small images. I hope the next edition will be more big size to enjoy the large view of a beautiful design creations like those in this book with just one font: helvetica.
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This famous book is simply a little picture book and is great to take with you for a travel, or to offer to someone interested at art and visual art. Check also the "handbook" which is the same size and the same paper sold at the same publisher. Together they make a real couple and will please your grandson who likes art and his girlfriend who study in visual design. Or vice-versa. [...]
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I love this book. Although i has a poor binding and it's kinda small ( i expected bigger book) i really love it. It has a lot of pictures with usage of helvetica.
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