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Driven from Within [Bargain Price] [Hardcover]

Michael Jordan (Author), Mark Vancil (Author)
4.0 out of 5 stars  See all reviews (31 customer reviews)


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Product Description

Michael Jordan is the rare global icon whose celebrity extends beyond his original stage and onto multiple platforms.

His relentless determination produced six NBA Championships and some of the most spectacular performances in sports history, while his enduring grace and unique sense of style made him equally famous in the worlds of fashion, business, and marketing.

In Driven from Within, Michael makes it clear that the basis for his phenomenal success came from the inside out, thanks in part to those who guided him along the way. His skill, work ethic, philosophy, personal style, competitiveness and presence have flowed from the basketball court and into every facet of his life.

Nearly three years removed from his last turn as an athlete, Michael's 20th Air Jordan shoe has helped push Nike's Brand Jordan division to nearly $500 million in sales.

"Nothing of value comes without being earned, That's why great leaders are those who lead by example first.You can't demand respect because of a title or a position and expect people to follow. That might work for a little while, but in the long run people respond to what they see."

This is a book about the power of collaberation and teamwork, the awe-inspiring energy generated when people combine their creativity and passion, and a fearless desire to lead.

Whether waking at 6 A.M. to work out as a high school junior, or spending hours with legendary designer Tinker Hatfield on the intricacies of state-of-the-art shoe design, Michael Jordan has never wavered in his desire to be the best.

"It all started with an appetite to prove. Whether it was competing with my siblings or trying to get attention from my parents, I wanted to show what I could do, what I was capable of accomplishing. I wanted results, and I was driven to find out the best way to get them."

Everyone knows the results. In Driven from Within, Michael Jordan and those in his inner circle reveal the philosophy that makes it all happen. --This text refers to an alternate Hardcover edition.


Product Details

  • Hardcover: 208 pages
  • ISBN-10: 0743284003
  • ASIN: B000GYI1II
  • Product Dimensions: 10 x 7.7 x 0.7 inches
  • Shipping Weight: 2 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Bestsellers Rank: #805,077 in Books (See Top 100 in Books)

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31 Reviews
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Average Customer Review
4.0 out of 5 stars (31 customer reviews)
 
 
 
 
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32 of 34 people found the following review helpful:
1.0 out of 5 stars one long ad for Nike and Brand Jordan, February 6, 2006
This review is from: Driven from Within (Hardcover)
There is no one in sports that I love more than MJ, being a Bulls fan since the 1960s. I still love Michael, but this book was a supreme disappointment. By and large, it is an all too detailed history of the design and sales success of his shoes and newer clothing line, peppered with Michael's passages about being determined and "driven", which all ring true, but have been stated many times before and in better form. If you really want to learn about MJ, I would suggest Playing for Keeps by David Halberstam or The Golden Boys by Cameron Stauth, which profiles the members of the 1992 Olympic Dream Team. The profiles on MJ and the other team members are probably the best I have read on elite professional athletes. If you want some great photos and a book written by MJ, Rare Air is much better than this one.
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13 of 14 people found the following review helpful:
5.0 out of 5 stars Great motivation...sports fan or not, December 27, 2005
By Spencer Brooks (Alexandria, VA) - See all my reviews
(REAL NAME)   
This review is from: Driven from Within (Hardcover)
You will like this book much more if you are a Jordan worshipper, but there is also much to learn if you are not a Jordan fan or even a sports fan. This book is about how Jordan approaches life, basketball, and business. There are wonderful anecdotes from his mom, his agent, friends, and Nike executives. Regardless of what you think of Jordan, you will get something out of this book if you respect his work ethic. You will also realize that being true to who you are is very important in life, no matter how many people disagree with your decisions or criticize you. Maybe I read a little deeper into this book than most, but I thought it was great. Definitely worth the two hours it took to read it.
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12 of 13 people found the following review helpful:
5.0 out of 5 stars This is a really good book, December 1, 2005
By J. T. Florence "bodacious bibliophile" (San Ramon, CA United States) - See all my reviews
(REAL NAME)   
This review is from: Driven from Within (Hardcover)
I am not a sports fan in any sense, but I went to Borders with a friend and ended up reading the entire book in the store (she eventually left me). One of the reviewers mentioned how this book is about "brand Jordan", well of course. In the book he talks about how Brand Jordan is a reflection of who he is and how it is something that he stays true to. It is something that he grew from nothing, when people thought Basketball players endorsing shoes wouldn't be profitable. It actually mentioned how tennis players marketing shoes were the gold mine when he started. I am only twenty-five so that tidbit of information made me laugh, hard. There was a lot of reference to the shoes, but the shoes are what started brand Jordan. He talks about not being driven by opinion polls or marketing fads. There are interesting references to the technology behind making the shoes and the collaboration with Michael Jordan and his push to have a shoe that was stylish and functional. He wouldn't agree to anything that wasn't. Despite what advertisers have said I viewed shoes to be purely fuctional the idea of them being cutting edge technology totally missed me. I don't believe a lot of current sports stars or celebrities devote that kind attention to items they put their names on. In a culture that loves to give accolades to achievement and forget the work that went into making that achievement possible, this book serves as a reminder. Excellence is about pushing yourself, when it hurts, when people tell you that you are chasing the impossible dream, when maybe, just maybe, you think they are right. You need to push forward anyway. If you like stories about rising above the odds and laughing in the face of nay Sayers, this is a book for you.
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Most Recent Customer Reviews

5.0 out of 5 stars Demons will rattle your cage
Michael Jordan, the living sports icon and now that Tiger has been disgraced, the primary upholder of the Nike brand, is also profound living testament that even with modest... Read more
Published 3 months ago by Herbert L Calhoun

3.0 out of 5 stars Very interesting
Good book, nothing explosive or amazing but overall very interesting.

I would rank other books about/by Jordan as more informative and entertaining than this one,... Read more
Published 16 months ago by Casey

2.0 out of 5 stars Disappointing
For the reviewer who stated that this is just one long, drawn-out ad for Brand Jordan - he is absolutely correct.

Jordan and Co. Read more
Published 20 months ago by R. M. Zielinski

5.0 out of 5 stars Insightful and inspirational
There are a lot of bits and pieces on MJ here from his input to the Air Jordan sneaker lines to his work ethic and attitudes toward a variety of challenges in life. Read more
Published 20 months ago by Minh Tan

5.0 out of 5 stars Excellent book
If you are looking for a book to learn something about MJ, this one is the right choice.
Published 20 months ago by R. Bao

5.0 out of 5 stars Magnificent
This is an outstanding book in two ways. It covers branding and building a product but it also deals with motivation. Read more
Published 22 months ago by Jason

4.0 out of 5 stars Great Book
This book overall was pretty good, the only pitfall are the pages where they talk about brand Nike. They overembellish the brand/product a bit. Read more
Published on April 20, 2008 by JJ

5.0 out of 5 stars Great for any Jordan lover!
I gave this book to my little brother who loves both basketball and Michael Jordan and he loved it!! It was full of stories, pictures and inspirational quotes. Read more
Published on January 7, 2008 by M. White

3.0 out of 5 stars Pretty good
The product came in a timely fashion and delivery was not a problem. I was a little disappointed in the quality of the book when it came. Read more
Published on January 7, 2008 by E. Brown

5.0 out of 5 stars Make Yourself a Success
Learn about Michael Jordan's life and how his inner drive helped him succeed in basketball, business, and life. You'll be inspired and motivated.
Published on April 12, 2007 by Marina Kushner

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