This item is not eligible for Amazon Prime, but millions of other items are. Join Amazon Prime today. Already a member? Sign in.

Get it for less! Order it used

Have one to sell? Sell yours here

Share with Friends

Sony Bravia XBR-Series KDL-37XBR6 37-Inch 1080p LCD HDTV

See larger image and other views

See all product images

Share your own customer images

it in action [Flash]

Sony Bravia XBR-Series KDL-37XBR6 37-Inch 1080p LCD HDTV

Other products by Sony

4.7 out of 5 stars See all reviews (41 customer reviews) | More about this product

Currently unavailable.
We don't know when or if this item will be back in stock.
Request this item from another seller.

Ships Separately in Original Packaging: If sending as a gift, note that contents cannot be concealed.

What Do Customers Ultimately Buy After Viewing This Item?

	25% buy HDMI (2 meter) 6 foot cable HQ 1080P 1.3b 4.6 out of 5 stars (1,986) $0.17
	22% buy Mediabridge - 6ft Ultra High Speed HDMI Cable - Version 1.3 Category 2 - 1080p - PS3 - Blu-Ray 4.8 out of 5 stars (329) $9.99
	19% buy Sony BRAVIA XBR KDL-32XBR9 32-Inch 1080p 120Hz LCD HDTV 4.1 out of 5 stars (24) $778.00
	18% buy Samsung LN37A550 37-Inch 1080p LCD HDTV 4.4 out of 5 stars (125) $912.78

Explore similar items

Check Out Related Media

02:12

Special Offers and Product Promotions

The Best Way to Watch Movies at Home. Ever. With superior video resolution and audio playback, Blu-ray Discs are six-times better than DVDs. Not sure which players are BD-Live enabled? Or of what BD-Live even is? Visit our newly redesigned High-Def Headquarters to find out more and get in the know.

Technical Details

16:9 Full HD 1080p Resolution (1920x1080p) LCD Panel
DMex compatible; allows seamless feature upgrades
Bravia Sync (Enhanced HDMI-CEC)
Enhanced XMB with 3D graphics incl. TV Guide
HDMI x4, HD Component x2, PC Input

› See more technical details

Product Details

Product Dimensions: 24.1 x 36.3 x 4.4 inches ; 40 pounds
Shipping Weight: 53 pounds
Shipping: This item can only be shipped to the 48 contiguous states. We regret it cannot be shipped to APO/FPO, Hawaii, Alaska, or Puerto Rico.
ASIN: B00171V6CW
Item model number: KDL-37XBR6

Average Customer Review: 4.7 out of 5 stars See all reviews (41 customer reviews)

Amazon.com Sales Rank: #22,767 in Electronics (See Bestsellers in Electronics)
Date first available at Amazon.com: April 2, 2008

Would you like to update product info or give feedback on images?

Product Description

Manufacturer's Description
Full HD 1080p and XBR premium quality now comes to smaller screensizes. Offered in 31.5-inch and 37-inch (diagonal) screen sizes, XBR6-Series HDTVs have what you need for a complete high definition viewing experience. On top of full 1080p HD resolution and a sophisticated design, XBR6-Series small screen HDTVs offer unique features like an enhanced Xross Media Bar with 3D graphics and integrated TV Guide program information, DMe^x functionality that allows you to add capabilities to your TV, and BRAVIA Engine 2 for an even better picture.

Key Features

New: TV Guide IPG (Learn more)
16:9 Full HD 1080p Resolution Panel (1920 x 1080p) (Learn more)
BRAVIA Engine fully digital video processor (Learn more)
Advanced Contrast Enhancer circuit (ACE) (Learn more)
DMeX capable (Learn more)
BRAVIA Sync capable (Learn more)
S-Force Front Surround Voice Zoom (Learn more)
Robust Connectivity with 4 HDMI inputs, 2 HD Component inputs, and a PC Input (Learn more)
Piano Gloss Black with Onyx Speaker Grille
Remote: RM-YD023

Which Bravia is Right for You?

Click to see an easy feature comparison chart
What size TV should I get?

Learn More

Full HD 1080p

Full HD 1080p means our connections accept 1080p signals and the display will render that signal in Full HD 1080p. The flexibility of native 1920 x 1080 displays allows any high definition content to be viewed without the need to downconvert images to the native resolution of the display. Take full advantage of Blu-ray Disc players and PlayStation 3 systems that can deliver 1080p content.

(Found in S, V, W, Z, and XBR Series HDTVs)

Go back to list of all features.

Digital Media Extender (DMe^x)

Sony's Digital Media Extender (DMe^x) offers a digital connection path for optional modules like the BRAVIA Internet Video Link, as well as other modules you can add in the future. Innovative DMe^x expansion capabilities integrate into the award-winning XMB user interface making HDTVs a powerful entertainment platform that not only meets current needs, but expands to meet tomorrow’s needs as well.

Go back to list of all features.

BRAVIA Engine Technology

The latest version of Sony’s respected BRAVIA Engine fully digital video processor uses a collection of unique SONY algorithms to significantly reduce noise and produce sharp, vibrant, life-like images.

Dynamic Noise Reduction: Intelligently identifies and dramatically reduces noise in the signal according to the motion and brightness of each scene for clearer, crisper images.
Detail Enhancement: Improved image enhancement algorithms render greater overall detail.
Contrast Enhancement: Works with the Advanced Contrast Enhancer circuit to optimize the contrast for every scene to create better depth and reality.

BRAVIA Engine technology optimizes the color, contrast, detail and clarity of every scene for the exceptional performance that BRAVIA HDTVs are known for.

Go back to list of all features.

Advanced Contrast Enhancer (ACE)

Part of the cinematic drama in film-making comes from details found in shadows and dark areas of the picture. Sony’s Advanced Contrast Enhancer (ACE)n uses real-time image processing to dynamically adjust backlight levels for improved contrast without masking details the filmmaker intended you to see. ACE delivers deep blacks in darker scenes, as well as fine details in shadows and other dark areas of the picture for a difference you can truly see.

Go back to list of all features.

TV Guide On-Screen Interactive Program Guide

The TV Guide On-screen IPG delivers continually updated program listings to users. The guide requires no subscription fees or phone connection and is available at no extra cost to the consumer. Sony is the first company to integrate the TV Guide On-Screen User Interface into a custom interface — Sony’s exclusive Xross Media Bar user interface.

(Found in all V, W, Z, and XBR Series HDTVs)

Go back to list of all features.

Connectivity

In 2007 Sony included HDMI CEC capability in select HDTV and BRAVIA Theatre™ Home Audio products, which led to a one-touch function Sony feature called BRAVIA Theatre Sync. This feature allows the access and control multiple tasks and system operations with one button ease. BRAVIA Sync is now being introduced as the name for a new family of control features that not only includes BRAVIA Theatre Sync, but will now include BRAVIA Sync. This feature allows the user to control a CEC-enabled camcorder connected to a BRAVIA HDTV via an HDMI cable by using the HDTV’s remote control and an on-screen display that shows camcorder transport functions.

(Found in all V, W, Z, and XBR Series HDTVs)

All Connections

4 HDMI — High Definition Multimedia
2 component video inputs
PC Input: Limited to resolutions supported by both the PC and the Sony TV. See Sony TV users manual and PC documentation for supported resolutions.

Go back to list of all features.

Optimized Theater Mode

Developed in consultation with the Sony Pictures Entertainment movie studio, most 2008 Sony BRAVIA LCD HDTVs feature our optimized Theater Mode. Selecting the THEATER mode on the BRAVIA HDTV remote automatically adjusts a number of key elements that have an important impact on reproducing movies better. Skin tones and lighting are seen as natural without over-enhancing color and contrast. The picture is fine-tuned for a dark viewing environment just like the cinema and optimized for LCD display technology. Even the right amount of film grain is included. All of this helps preserve the mood and detail so you enjoy the cinema
experience that you go to the theater to see, right in the comfort of your home.

Optimized Theater Mode is another great example of Sony HDNA in action. We not only create the exciting movies that you see at the cinema but also enhance the home viewing experience to
recreate it as only Sony can.

(Found on most Sony BRAVIA LCD HDTVs.)

Note: Optimized "Theater Mode" was developed in consultation Columbia Pictures, a Sony Pictures Entertainment company.

Go back to list of all features.

Audio Features

S-Force Front Surround
Built around a sophisticated set of Sony algorithms, the S-Force Front Surround enhancement function generates realistic surround sound from the two speakers in the TV. Unlike some other "virtual surround" technologies, S-Force Front Surround sound does not need to be bounced off of side walls or other surfaces to hear three-dimensional sound. No matter what the size or shape of the room it's possible to hear sounds from behind you.

SRS TruSurround XT

TruSurround is a patented SRS technology that solves the problem of playing 5.1 multichannel content over two speakers. TruSurround delivers a compelling, virtual surround sound experience through any two-speaker playback system, including internal television speakers and headphones. It is fully compatible with all multichannel formats up to 5.1 channels. High-quality virtual surround sound can be experienced with just the two hidden, downward-firing side-mounted 2.2-channel dome speakers built into the TV.

SRS TruSurround XT technology delivers an amazing, simulated 3D effect with clear dialog and powerful bass.

TruSurround XT audio also adds three audio enhancement technologies to produce an amazingly immersive sound experience.

Dialog Clarity brings movie dialog into Focus during the playback of any surround-encoded material to make speech much clearer and crisper.
TruBass creates incredible deep rich bass allowing a person to perceive significantly deeper, richer low bass tones that are far beyond the physical low frequency capabilities of the speaker itself.
The SRS WOW feature widens the soundstage by processing standard two-channel stereo material as well as multi-channel encoded material for a dramatic improvement in the playback of any stereo audio over a two-speaker system.

Stereo broadcast reception is offered for MTS and SAP with 181-channel capacity. A sound leveler keeps audio volume consistent during channel changing.

Go back to list of all features.

Which Size HDTV is Right for My Room?

With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience.

If you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get.

Minimum size= Viewing distance/3
Maximum size=Viewing distance/1.5

Go back to list of all features.

Which Sony Bravia Series is Right For You?

Size Range

Resolution

Bravia Engine

ACE

True 24p

DMe^x

TV Guide IPG

3D Graphic Onscreen Controls

120 Hz

10-Bit

Deep Color

x.v. Color

DLNA

Backlight

Dynamic Contrast

Multi Device Control

Component Inputs

HDMI Inputs

Speakers

Standard Features

L-Series

720p
(1366x768)

8,000:1

2 x 10W

1 PC Input

178 degree viewing angle

VESA mounting compatible

8 ms panel response

ATSC/NTSC tuner with QAM

M-Series (19-inch)

720p
(1440x900)

9,000:1

2 x 5W

M-Series

720p
(1366x768)

BE2

ACE

9,000:1

Bravia Theatre Sync

2 x 10W

N-Series

720p
(1366x768)

BE2

ACE

9,000:1

Bravia Theatre Sync

6 (2x7W + 20W internal subwoofer + 2x7W external)

S-Series

1080p
(1920x1080)

ACE

25,000:1

2 x 10W

V-Series

1080p
(1920x1080)

BE2

ACE

25,000:1

Bravia Sync

2 x 10W

W-Series

1080p
(1920x1080

BE2

ACE

30,000:1

Bravia Sync

2 x 10W

Z-Series
(thin bezel)

1080p
(1920x1080

BE2

ACE

30,000:1

Bravia Sync

2 x 10W

XBR6-Series (37-inch or smaller)

1080p
(1920x1080)

BE2

ACE

25,000:1

Bravia Sync

2 x 10W

XBR6-Series (40-inch or larger)

1080p
(1920x1080

BE2

ACE

WCG-CCFL

TBD

Bravia Sync

2 x 10W

XBR7-Series

1080p
(1920x1080

BE2

ACE

WCG-CCFL

TBD

Bravia Sync

TBD

XBR8-Series

1080p
(1920x1080

BE2 Pro

ACE Pro

TRILUMINOS® RGB LED

TBD

Bravia Sync

TBD

Go back to list of all features.

Product Description
Looking for XBR performance and design in a small screen TV? Experience Sony unique features like an enhanced Xross Media Bar with 3D graphics and integrated TV Guide program information, DMex functionality that allows you to add capabilities to your TV, and BRAVIA Engine 2 for an even better picture. Add to that the sophisticated design you've come to expect from the XBR line and 1080p capability, and you can see why we say that the KDL-37XBR6 packs a lot of punch in a very small package.

a.select-this-item { display: none !important; } #add-selected-to-cart { background-position: 0px -60px; } input.no-js-checkbox { display: inline; } div#cart-wrapper { display: none; } .alt .accessory-item { height: 225px; }

Customers Who Bought This Item Also Bought

Cables To Go Velocity Series 40315 HDMI Cable (Blue, 2 meters)

4.5 out of 5 stars (634) $10.86

Sony BDP-S350 1080p Blu-ray Disc Player

4.2 out of 5 stars (446) $269.99

Sony BDP-S550 1080p Blu-ray Player

4.5 out of 5 stars (204)

HDMI (2 meter) 6 foot cable HQ 1080P 1.3b

4.6 out of 5 stars (1,986) $0.17

Mediabridge - 6ft Ultra High Speed HDMI Cable - Version 1.3 Category 2 - 1080p - PS3 - Blu-Ray

4.8 out of 5 stars (329) $9.99

› Explore similar items

Tags Customers Associate with This Product

(What's this?)

Click on a tag to find related items, discussions, and people.

1080p(36)

37 inch(25)

bravia(20)

hdtv(19)

120hz(17)

xbr6(13)

lcd hdtv(12)

contrast(4)

lcd tv(4)

1080p tv(2)

fios(1)

See all 19 tags...

Help others find this product — tag it for Amazon search

No one has tagged this product for Amazon search yet. Why not be the first to suggest a search for which it should appear?

Customer Reviews

41 Reviews

5 star:		(34)
4 star:		(4)
3 star:		(1)
2 star:		(0)
1 star:		(2)

Average Customer Review

4.7 out of 5 stars (41 customer reviews)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

69 of 73 people found the following review helpful:

4.0 out of 5 stars So close...if only it was a 10-bit TV. Banding is a bummer., October 15, 2008

By	Urban Modernist (San Francisco) - See all my reviews

If you're looking for a great 37 inch HDTV, there aren't many choices. I found Samsung, Sharp and Sony as the highest rated in this size. Unfortunately all the best technology is only available at 40 inches and up, so you will be making some sacrifices to stay under 40".

PICTURE QUALITY

One of the factors that influenced my decision was an Amazon review for the 37" Samsung, which compared it to this Sony and claimed the Sony was 120Hz. Let me make it clear -- this TV is NOT 120Hz. It is 60Hz.

Due to the fact this TV uses 8-bit processing instead of 10-bit, there is major banding of gradients. As a web graphics professional it is extremely obvious to me, to the point of being annoying and distracting when there are scenes that have strong gradients. But I may be more sensitive to this due to my profession. Had I known that 10-bit processing alleviates this problem I would have made that a must-have feature for my TV purchase. Other than the banding issues, I'm very happy with the picture quality.

INTERFACE

The interface for the TV is sensational. Very adjustable, and very sexy and enjoyable to use. The only nit is the interface for changing inputs. If you are using a TiVo remote, you will find it tedious. Pressing the input button will first show you a menu of all possible inputs. The one you are currently on is highlighted. You must hit the input button again to highlight the next input. Then you must wait a few seconds, and the TV will select the new input. The interface insists on showing all possible inputs in the menu -- and there are ELEVEN! Unused inputs are grayed out and cannot be selected. Still, it's extremely annoying to see ELEVEN inputs when I'm only using two.

HARDWARE

The bezel is nice and thin, which means this TV doesn't take up much space for a 37-incher. The Sony styling is very appealing -- much nicer than the best Samsung and Sharp in this size. However, the status lights ( in the clear area below the TV but above the speakers ) are almost impossible to see in a well lit room. It takes a while for the TV to turn on and it makes no sound when powered up. Without the feedback of a green light, it can be difficult to tell if you've succeeded in turning the TV on.

The TV is also quite thin and light. I had no problems mounting it on a stand myself.

EXTRAS

It supports Bravia Link, which makes life with my Sony DVD player a lot easier. By using an HDMI cable, the TV is able to control the DVD player. The DVD player turns off and on automatically as needed and the TV remote can play, pause forward, etc. One less remote on my coffee table. Wonderful!

This TV is also has a DMEX connector, so you can use all the latest pricey add-ons that Sony is making, like the Internet Video Link.

REMOTE

The included remote is one of the nicest I've had with a TV in a long time. It looks beautiful, is simple, nicely sized, and doesn't feel cheap. I only use the remote when I want to watch a DVD, so I may not be the ideal candidate to speak about the remote. I did notice the channel and volume buttons are placed quite low and far away from the circular directional control.

IN SUMMARY

You make sacrifices today when you get a TV under 40 inches. There's a lot to like about this TV, but it seems that the Sharp Aquos LC37D64U has 10-bit processing which makes a significant difference when there are scenes that require lots of subtle shades of the same color. This TV doesn't handle those kinds of scenes well -- lots of banding. I haven't seen the Sharp myself, but based on the tech specs I would advise anyone looking for a TV in this size and price range to check it out.

Comment Comments (5) | Permalink | Was this review helpful to you? Yes No (Report this)

46 of 48 people found the following review helpful:

5.0 out of 5 stars Amazing Movie Motion, June 8, 2008

By	Movie Lover "Craig" (Columbus, OH) - See all my reviews

The 37XBR6 is a great TV for movie buffs. The CineMotion technology on the 37XBR6 creates amazing, life-like motion in movies. Even older movies come to life with this technology. The picture color has a very natural look that doesn't look over-saturated like other TVs. The black level on the TV is amazing. I see details in movies I never saw before with my other HD TV. Also, videogames look great with no lag. A great purchase that I am very happy about.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

32 of 33 people found the following review helpful:

5.0 out of 5 stars XBR6 leapfrogs Samsung, July 13, 2008

By	Microapplications Inc. "bbakermai" (Maitland, FL) - See all my reviews (REAL NAME)

I had been searching for a large HDTV for some time, and had settled on either the latest Samsung 46 LCD or Panasonic 50 Plasma. But I still had a nagging bad feeling about the picture quality. I finally saw the Pioneer Kuro Elite 50 and knew that that was the ultimate. To get a larger screen though, I was going to need a new TV stand. When all was said and done, a 37" did not have the stretched pixel effect I was seeing in the larger screen sizes, and I wouldn't need a new stand. Then, as if by magic, the Sony XBR6 came out in a 37" size that had 24 frames per second capability, and I was sold. I have not been disappointed. The picture quality is awesome, and the integration with my Onkyo TX-SR606 and Panasonic DMP-BD30K is terrific (all support HDMI 1.3 so less cables - yeag!). This is one great TV, and Amazon's partner's price was great.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

Share your thoughts with other customers: Create your own review

› See all 41 customer reviews...

Most Recent Customer Reviews

5.0 out of 5 stars Our First HDTV - Stunning Picture On Verizon FiOS!
After reading the reviews here on Amazon, I knew this was the HDTV I wanted. A 37" set was all I had room for in my limited space. Read more

Published 3 months ago by Gary A

5.0 out of 5 stars SONY Bravia 37"
I previously didn't watch too much TV, but since I received my new set I have increased my TV viewing.

Published 3 months ago by Leave alone

5.0 out of 5 stars Geat Product, I am very Happy with Sony.
Fisrt I'de like to say that I have and many different 37" lcd's in my home and this is by far the best. Read more

Published 4 months ago by Detail-S

5.0 out of 5 stars fantastic service and fastastic lcd tv
I was very pleased with the lcd tv that I purchased from amazon. I had the tv within 4 days of ordering. The picture quality is great and I am very happy with my purchase

Published 4 months ago by Robert J. Motsinger

5.0 out of 5 stars Sony Bravia LCD tv 37"
Sony Bravia XBR-Series KDL-37XBR6 37-Inch 1080p LCD HDTVI was skeptical about ordering a tv online. Local stores did not have this exact tv in stock or could order it for me. Read more

Published 4 months ago by Linda Hoffer

5.0 out of 5 stars Nice picture, nice set
I have to confess that my search for an LCD TV started off at Costco, where I stood in front of a large collection of sets with my 10-year-old. Read more

Published 5 months ago by Neil in Davis

5.0 out of 5 stars Great product Easy to set-up
The quality of the picture on this TV is everything we expected and more. Added to that is it was very easy to set-up. With the help of the Verizon FIOS customer support rep. Read more

Published 5 months ago by E. Gavin

4.0 out of 5 stars sony bravia kdl-37xbr7
Exelent product, but i recomend the 40 inches becose they come with better proccesor 120hz .

Published 5 months ago by J. polo Donoso

5.0 out of 5 stars Amazing TV
Recently purchased this TV on Amazon. Was a little reluctant buying a television over the internet but I did some research in the local department stores and I know that I wanted... Read more

Published 5 months ago by Kathleen B. Tesch

5.0 out of 5 stars Great product, awful delivery
The product itself is fantastic, but the shipping service Amazon used was terrible. They rescheduled twice at the last minute, causing me to miss two days of work, and then were... Read more

Published 5 months ago by Annika

› See all 41 customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jsOnDisplayBlock { display: none; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; }

Customer Discussions

Beta (What's this?)

New! See all customer communities, and bookmark your communities to keep track of them.

This product's forum (6 discussions)

Discussion	Replies	Latest Post
Steady Sound	0	March 2009
Does not have 120hz motionflow?	3	March 2009
Sony Bravia 37' XBR6 discontinued?	3	March 2009
Has this model been "discontinued"?	0	December 2008
True 24p????	1	June 2008
10-bit display panel?	0	April 2008

› See all 6 discussions...

Start a new discussion

Topic:

First post:

Receive e-mail when new posts are made

Prompts for sign-in

[Cancel]

Guidelines

Active discussions in related forums

Discussion	Replies	Latest Post
hdtv SD content - better on Plasma or LCD	2	5 minutes ago
home theater which lcd tv should I buy?	23	43 minutes ago
hdtv LCD disappointment! Is PLASMA the way to go!?!	661	1 hour ago
1080p samsung 60Hz or 120hz	19	1 hour ago
home theater HDMI	16	4 hours ago
bravia Difference between these models?	1	8 days ago