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You Call the Shots: Succeed Your Way-- and Live the Life You Want-- with the 19 Essential Secrets of Entrepreneurship [Bargain Price] (Paperback)

~ (Author), David Bach (Foreword), (Contributor)
Key Phrases: make your money work, Magic City Ford, Virginia Tech, Beanie Baby (more...)

4.2 out of 5 stars See all reviews (38 customer reviews)

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Editorial Reviews

Review

"Cameron Johnson wrote me a letter when he was eight years old. I didn't write back to him, but I responded with a surprise for him when he visited New York City. Thirteen years later, he's given me a surprise -- he's written a terrific book! No matter what your age, you will enjoy and learn from Cameron's book about his accomplishments thus far. I'm sure there will be more to come."

-- Donald J. Trump

"You Call the Shots is for everyone committed to following their dreams. Cameron Johnson thoroughly outlines the strategies it takes to remove obstacles to entrepreneurial success. This book is essential reading for anyone with a passion for life."

-- T. Harv Eker, founder and president of Peak Potentials Training, Inc., and author of the New York Times #1 bestseller Secrets of the Millionaire Mind

"If you want to be an enlightened moneymaker, read Cameron Johnson's brilliant book now -- and apply it."

-- Mark Victor Hansen, coauthor of the Chicken Soup for the Soul and The One Minute Millionaire series

"Cameron Johnson shares his personal secrets in a warm and friendly way that's sure to motivate people of all ages."

-- Jennifer Kushell, coauthor of the New York Times bestseller Secrets of the Young & Successful: How to Get Everything You Want Without Waiting a Lifetime

Review

-- Jennifer Kushell, coauthor of the New York Times bestseller Secrets of the Young & Successful: How to Get Everything You Want Without Waiting a Lifetime --This text refers to an alternate Paperback edition.

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Product Details

Paperback: 272 pages
Publisher: Free Press; 1 edition (September 18, 2007)
ISBN-10: 1416536094
ASIN: B001KZI7CM
Product Dimensions: 8.4 x 5.5 x 0.7 inches
Shipping Weight: 8 ounces

Average Customer Review: 4.2 out of 5 stars See all reviews (38 customer reviews)

Amazon.com Sales Rank: #822,625 in Books (See Bestsellers in Books)

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More About the Authors

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Cameron Johnson

John David Mann

Inside This Book (learn more)
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Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
make your money work

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Magic City Ford, Virginia Tech, Beanie Baby, Michael Dell, Beanie Babies, Cameron Johnson, New York, Donald Trump, Surround Yourself, United States, Entrepreneur of the Year Award, Get Experience, Great People, Make Yourself Your Brand, Look Close, Bill Gates, Roanoke Times, Ford Motor Company, Start Small, Use the Power of the Press, Certificate Swap, Make Your Own Tough Decisions, Put Yourself Out There, Tommy Kho, Find Great Mentors

What Do Customers Ultimately Buy After Viewing This Item?

	95% buy the item featured on this page: You Call the Shots: Succeed Your Way-- and Live the Life You Want-- with the 19 Essential Secrets of Entrepreneurship 4.2 out of 5 stars (38)
	2% buy The Hippie Guide to Climbing the Corporate Ladder & Other Mountains: How JanSport Makes It Happen 4.6 out of 5 stars (7) $14.95
	1% buy M: Management w/Review Cards & OLC Access Card $50.00
	1% buy The Toilet Paper Entrepreneur 4.7 out of 5 stars (181) $17.96

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Customer Reviews

38 Reviews

5 star:		(24)
4 star:		(6)
3 star:		(3)
2 star:		(0)
1 star:		(5)

Average Customer Review

4.2 out of 5 stars (38 customer reviews)

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Most Helpful Customer Reviews

26 of 28 people found the following review helpful:

5.0 out of 5 stars Customer Service: It's About Removing Obstacles, January 15, 2007

By	Anita Ashland (Madison, Wisconsin) - See all my reviews

This review is from: You Call the Shots: Succeed Your Way-- And Live the Life You Want-- With the 19 Essential Secrets of Entrepreneurship (Hardcover)

Because every business is, ultimately, a Customer Service business, regardless of the product or service that is sold, I enjoy reading books written by entrepreneurs because there's a chance I'll learn something new about Customer Service. You Call the Shots by 22-year-old Cameron Johnson fits the bill.

Johnson started 12 online businesses - each one lasting a year or so - before age 21. That alone is interesting and any teen who is remotely interested in business or frustrated with traditional schooling should read his story. It's a painless way to learn about venture capital, public speaking, public relations, surrounding yourself with mentors and finding business ideas that don't require start up money. The appendix is loaded with helpful resources as well as a link to his website where there are yet more resources.

For me, the most interesting part of the book was the chapter about his work experience at his father's Ford dealership, Magic City Ford, in Virginia . The dealership has been in his family for four generations. His favorite part of high school was his part-time job as the internet sales person at the dealership, even though he was making a ton of money from his online businesses. When he was 19-years-old the General Manager promoted him to General Sales Manager, leap frogging him over adults who had worked there longer than he was alive. Yes, he was that good. In 2004 their sales were double what they were the year before even though most other dealers in the nation had reduced sales that year.

How did he do it? He was innovative. He stopped advertising in the newspaper and used that $200K per year to create bonuses and incentives for the sales force. Most of all, he was successful because of superior customer service. "One of the most important things I've learned about selling -- no matter what you're selling, whether it's a Ford Explorer, a start-up to a VC firm, or tomatoes to your neighbor -- is something my father taught me: what you're really doing is helping people remove all their obstacles." So, if a customer said he couldn't make a decision until he talked to his wife, Johnson would offer to drive the car to her right then so she could decide. If a customer said he really wanted the car but wished it had a six-disc CD changer, Johnson would offer to install one for free. If a customer didn't want to put $500 down Johnson offered to make the down payment for him.

In a few years I'll have to purchase a new mini van and will now have high expectations from the sales person. If I am unsatisfied locally, who knows, maybe I'll find myself buying online from Magic City Ford.

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22 of 24 people found the following review helpful:

5.0 out of 5 stars I planned to read it on the way back to Tokyo, but I didn't., February 1, 2007

By	Takafumi Daimaru "Taka DAIMARU" (Tokyo, Japan) - See all my reviews (REAL NAME)

This review is from: You Call the Shots: Succeed Your Way---And Live the Life You Want---With the 19 Essential Secrets of Entrepreneurship (Audio CD)

I picked this book up at a hotel in Los Angeles a few days after it's released. As a businessman based in Tokyo, I planned to read it on the way back home. But I didn't --'Cause I finished reading before getting aboard!
His lessons really work! I just couldn't put it down while reading it. I was surprised that he knows when and how to sell his companies before hitting drinking age. Isn't that amazing? As an entrepreneur myself, I can tell lots of fellow entrepreneurs have difficulties in selling his companies, as Michael Gerber points out.
There's no doubt this will be a classic for everyone in business, as well as "The Road Ahead" by Bill Gates, "Direct From Dell" by Michael Dell, "Losing My Virginity" by Sir Richard Branson.
I sincerely think of translating this book into Japanese.
Give it a try, I guarantee you he won't let you down.

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23 of 26 people found the following review helpful:

5.0 out of 5 stars An Instant Classic!!!, January 22, 2007

By	Pete Kaczynski - See all my reviews (REAL NAME)

This review is from: You Call the Shots: Succeed Your Way-- And Live the Life You Want-- With the 19 Essential Secrets of Entrepreneurship (Hardcover)

As an entrepreneur who has read more than a hundred books on the subjects of "Business", "Marketing", "Sales" and "Advertising"... I rate this "You Call The Shots" masterpiece in my top 5. This Kid's practical, "common sense" approach to starting, running and growing a business is a refreshing change from the books that pack the shelves of "Business" sections in libraries and bookstores everywhere. The innovative approach to customer service, employee motivation & management, customer follow-up, mentor resources, as well as the "ingenious" advertising & marketing strategies that are detailed in this book make it a "must read" for anyone who is already in business or who is considering starting a business. I cannot recommend it enough.

The appendix of this book alone is worth the purchase... as it is loaded with numerous "priceless" resources that most entrepreneurs would kill for.

So incredibly brilliant, educational & insightful is this book, that it wouldn't surprise me if in the near future it becomes "required reading" at all the top business schools in the country.

It is truly... that essential!

Pete Kaczynski (Springfield, MA)

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Most Recent Customer Reviews

5.0 out of 5 stars Great Book
This is a great book that is full of great tip and points. I think any young kid should read this. It is very easy to understand and read. Read more

Published 2 days ago by Adam L. Evans

1.0 out of 5 stars Find Another Book
I purchased this book for $1 at some dollar store. I overpaid.

The "secrets" revealed in this book are available in any simple entrepreneur magazine article on-line... Read more

Published 7 days ago by Slade Logan

3.0 out of 5 stars Good info, but like any other book of this type, the author leaves out the details you really want to know.
Why are all these success/motivational/get rich books lacking in specific direction or information that would really help people? Read more

Published 2 months ago by Design Dude

4.0 out of 5 stars You can do anything IF
What a deal, the kid teaches the old dogs how to do it. Very simple and down to earth approach on how to make things happen for you. Read more

Published 5 months ago by Harlan Goerger

3.0 out of 5 stars Impressive and Inspiring Story
I spoke to my son's class on entrepreneurship and the students were only marginally interested in what I was saying. Read more

Published 13 months ago by Leslie Truex

5.0 out of 5 stars Great Book!!!
Excellent Book to know the steps to a Successful Business!!!
I Recommend it to every1...

Published 13 months ago by JuanCe ArFo

5.0 out of 5 stars Excellent business book no matter what your business experience
As a 44 year old entrepreneur with 20 plus years experience, I got ideas out of this book. I admired Cameron's confidence and self motivation. Read more

Published 16 months ago by NMerrick

4.0 out of 5 stars Good Read only One Flaw
This book is great for anyone looking to start an internet business with limited capital. Cameron seems to know what will work online and what doesn't. Read more

Published 17 months ago by G. Hedgepeth

4.0 out of 5 stars A Must Read for Entrepreneurs of All Ages
I learned about this book while watching an episode of Donny Deutsch's, The Big Idea, on CNBC. Cameron is now in his early 20's, and has already started over 12 successful... Read more

Published 20 months ago by Serial Entrepreneur

1.0 out of 5 stars Broke and Boring
The 1st CD does not play in any of my machines so I don't know if the content was good or not. The other CDs will play but the content was boring and the guy just talked about... Read more

Published 21 months ago by Gary J. Nix

› See all 38 customer reviews...

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