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LG 37LH55 37-Inch 1080p 240Hz LCD HDTV, Gloss Black
 
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LG 37LH55 37-Inch 1080p 240Hz LCD HDTV, Gloss Black

by LG
4.7 out of 5 stars  See all reviews (25 customer reviews)

In Stock.
Ships from and sold by OneCall.
4 new from $799.77 1 used from $667.99

Ships Separately in Original Packaging: If sending as a gift, note that contents cannot be concealed.

Frequently Bought Together

LG 37LH55 37-Inch 1080p 240Hz LCD HDTV, Gloss Black + Mediabridge Ultra Series - High Speed HDMI Cable - 6ft - Supports 3D & Audio Return Channel + HDMI TO HDMI 6 foot cable
Price For All Three: $812.02

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Technical Details

  • 240Hz TruMotion Technolgy virtually eliminates motion blur for fast motion clarity
  • Intelligent Sensor automatically optimizes the picture to the lighting conditions of the room for an enjoyable viewing experience
  • Full HD 1080p resolution fro enhanced picture quality
  • 80,000:1 Dynamic contrast ratio for deeper blacks and greater picture detail
  • Picture Wizard enables self-calibration for picture adjsustments
  See more technical details

Product Details

  • Product Dimensions: 3.5 x 36.4 x 23.6 inches ; 32 pounds
  • Shipping Weight: 45 pounds (View shipping rates and policies)
  • Shipping: This item can only be shipped to the 48 contiguous states. We regret it cannot be shipped to APO/FPO, Hawaii, Alaska, or Puerto Rico.
  • ASIN: B001VKYAO0
  • Item model number: 37LH55
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Bestsellers Rank: #11,684 in Electronics (See Top 100 in Electronics)
  • Date first available at Amazon.com: March 15, 2009

Product Description

From the Manufacturer

No more brown leather blur when a football is flying towards the end zone. With TruMotion 240 Hz, you now get unsurpassed motion detail with virtually none of the motion blur experienced in some other HDTVs. It processes fast-moving images at lightning speed so the transition is smoother. You'll get blazing-fast sports, nail-biting car chases and adrenaline-pumping video games in crystal clarity--the way they're meant to be. This is watching what you love in the way you want to see it. You could call this HDTV, but you might decide it's something better.

Innovative Technologies

Unblur the Action
Brings detail to even the fastest moving scenes and virtually eliminates motion blur with TruMotion 240Hz. (Learn more)

View it in the Right Light
Every room has different lighting. Intelligent Sensor automatically optimizes the picture to your room's unique conditions. (Learn more)

Double the Detail
Make all your favorite sports, TV shows, movies, and video games more realistic. Get almost double the pixel resolution with Full HD 1080p Resolution. (Learn more)

See More in the Dark
It's easy for details to get lost in the shadows. 80,000: 1 Contrast Ratio lets you experience deeper blacks and greater picture detail, especially in darker scenes. (Learn more)

Core Technologies

Find the Perfect Picture
Getting your picture looking great is easier than ever with Picture Wizard. Enables easy self-calibration with your remote by providing on-screen reference points for key picture quality elements. (Learn more)

Audio Should be Heard, Not Seen
The slim-silhouette Invisible Speaker System delivers a look and audio that are equal parts clean and polished. (Learn more)

Hear Every Whisper
Get audio the way it was meant to be heard. Clear Voice II enhances and amplifies the frequency range of the human voice to help keep dialogue audible when background noise swells. (Learn more)

Sound That Rings True
Sports, cinema and video games can all be heard as they were meant to be with AV Mode II. (Learn more)

Other Features

Watch Like A Pro
It's ISFccc Ready for professional calibration. A more personalized viewing experience awaits, if you're so inclined. (Learn more)

Memories Brought to Life
View family photos and listen to MP3 files right in the comfort of your living room. (Learn more)

Easy On the Eyes
A TV should look great when it's on or off. The Contemporary Design is a nod to your sense of style. (Learn more)

Smart Energy
Conserve money and energy. With an Energy Star 3.0 rating, you can be green and save green. (Learn more)

Bring Theater to the Couch
Don't feel like making it out to the multiplex? 24P Real Cinema gives you a movie-theater-experience right in your own home. (Learn more)

Connect with Crystal Clear Color
You won't miss a single tone or shade. 4 HDMI V.1.3. Deep Color inputs give you the rich hues you want. (Learn more)

Versatile Technology
LCD televisions offer a greater variety of sizes, are generally more energy efficient than Plasma and work wonders for video games and computer graphics. (Learn more)





Learn More

TruMotion 240HZ
Whether you're watching your favorite sport or action flick, or playing a hot new video game, now your TV will keep up with your fast-paced entertainment. LG's TruMotion 240Hz technology provides superior motion detail even in the fastest moving sports and movie scenes. The secret lies in LG's unique technology, which processes fast-moving images at lightning speed.


Intelligent Sensor
Automatically optimizes the picture to the lighting conditions in the room for a personalized and enjoyable viewing experience.


Full HD 1080p Resolution
Enjoy enhanced picture quality over standard HDTV with almost double the pixel resolution. See sharper details like never before. Just imagine a Blu-ray disc or video game seen on your new LG Full HD 1080p TV. It's time to put resolve back in your resolution.


80,000:1 Contrast Ratio
Experience deeper blacks and greater picture clarity, especially in shadowy scenes with LG LH55's superior 80,000:1 Contrast Ratio. The difference is night and day.


Picture Wizard
Take the guesswork out of picture adjustments with a wave of your hand. Get easy self-calibration with on-screen reference points for key picture quality elements such as black level, color, tint, sharpness and backlight levels. The remote is the new magic wand.


Invisible Speaker System
You won't believe what you're hearing. Fine-tuned by renowned audio expert Mr. Mark Levinson, LG TVs utilize a unique, hidden speaker system that delivers a clean, polished look with a wider sound field.


Clear Voice II
Automatically enhances and amplifies the sound of the human voice frequency range to help keep dialogue audible when background noise swells. Can also be personalized with a new 12-step adjustment level.


AV Mode II
Quickly and easily select from one of three AV modes for "Cinema," "Sports," or "Games" to enjoy optimized HDTV picture and audio quality.


ISFccc Ready
LG's ISFccc Ready HDTVs contain the detailed standards necessary for professional calibration of contrast, tint, sharpness and color levels to meet local lighting conditions for both day and nighttime viewing. Settings are added to preset modes for easy access from your LG remote.


USB 2.0 V
Now reliving that fantastic family vacation can happen in the comfort of your living room. Display JPEG photos and listen to MP3 files for an even more enjoyable TV entertainment experience.


Contemporary Design
The perfect hint of transparency is added to the glossy black frame to add elegance to any room in the house.


Smart Energy Saving
In addition to adhering to the new Energy Star 3.0 guidelines, LG HDTVs have energy-saving options like the ability to choose settings for different types of programming, "video mute" or engaging exclusive Intelligent Sensor Technology that automatically dims the backlight when lighting conditions are reduced. Now you can save the world from the comfort of your couch.


24P Real Cinema
Stay in for the theater. Enjoy a true cinema-like experience in your own home with movies the way they are meant to be seen. LG's Real Cinema technology precisely displays 24p source frames on your screen, the same as film. If you love movies, you'll love Real Cinema.


HDMI V.1.3 with Deep Color
Make installation of any enabled device a snap. Get 10.2Gbps of bandwidth for deeper colors--and more of them. HDMI V.1.3 connectivity lets you prepare yourself for tomorrow's technology today.


Which Size HDTV is Right for My Room?

HDTV Size chart
With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience. If you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get.
  • Minimum size = Viewing distance/3
  • Maximum size=Viewing distance/1.5
Go back to list of all features

Why LCD?

LCD displays deliver increasingly higher contrast ratios along with bright, crystal-clear images that look great in a variety of lighting conditions. They're available in sizes that fit any space, at prices that meet any budget. Many LCD HDTVs also have new features that can significantly reduce power consumption. So whether you enjoy movies, sports or video games, there's an LCD HDTV just right for you.

There's an LG LCD for everyone

Advanced, elegant and efficient, LG's 2009 LCD line-up brings consumers to a whole new dimension of television. ÊFrom unprecedented motion clarity and color detail, to online content access and wireless capability--all wrapped in our most beautiful, energy-saving designs ever, LG is bringing the future of TV viewing to you today. ÊIs it TV as you know it, or something better.

LH85 Series (47-inch 47LH85 or 55-inch 55LH85)*
If you want an LCD HDTV that goes beautifully almost anywhere in the house, without any wires or clutter, LH85 is for you. Wireless, uncompressed Full HD 1080p transmission allows you the freedom to place your HDTV almost anywhere.

LH55 Series (37-inch 37LH55, 42-inch 42LH55, 47-inch 47LH55, or 55-inch 55LH55)*
Sports lovers, gaming fanatics, and thrill junkies now have their perfect TV. TruMotion 240Hz virtually eliminates motion blur in fast-paced action for a crystal clear picture. Bring the action closer to real life and enjoy it like it was meant to be.

LH50 Series (42-inch 42LH50 or 47-inch 47LH50)*
Ever imagine that you would be able to access instant entertainment from the Internet that streams directly to your HDTV--without ever using a computer? You can. LH50's NetCast Entertainment Access** makes tapping into Internet entertainment content easy, fast and enjoyable.

LH40 Series (32-inch 32LH40, 37-inch 37LH40, 42-inch 42LH40, 47-inch 47LH40, or 55-inch 55LH40)*
A television built for almost anyone's interests or needs. Full HD 1080p, robust features and Energy Star rating make this an all-around great HDTV.

LH30 Series (32-inch 32LH30, 37-inch 37LH30, 42-inch 42LH30, or 47-inch 47LH30)*
Superb 1080p HDTV resolution can be available on almost any budget when you consider the LH30. Stylish, economical Full HD that offers multiple features and a rich experience.

LU55 Series (19-inch 19LU55, 22-inch 22LU55, or 26-inch 26LU55)*
Big entertainment can come in small packages. A stylish, Full HD 1080p choice for smaller spaces like the kitchen or kids' rooms.

*actual diagonal measurement
**Internet connection required and sold separately

Find the Right TV for You

 

LH85 Series
(55", 47")

LH55 Series
(55", 47", 42", 37")
LH50 Series
(47", 42")
LH40 Series
(55", 47", 42", 37", 32")
LH30 Series
(47", 42", 37", 32")
LU55 Series
(26", 22", 19")
TruMotion 240HZ
 
 
 
 
 
NetCast Entertainment Access
 
 
 
 
 
Wireless 1080p Connectivity
 
 
 
 
 
TruMotion 120HZ
 
 
 
Intelligent Sensor
 
 
Full-HD 1080p Resolution
80,000:1 Contrast Ratio
 
 
50,000:1 Contrast Ratio
 
 
 
 
Color-Infused Design
 
 
 
 
Picture Wizard
Invisible Speaker System
Clear Voice II
AV Mode II
ISFccc Ready
 
USB 2.0
 
 
Smart Energy Saving
24p Real Cinema
HDMI V.1.3 with Deep Color
SimpLink

Product Description

LG's TruMotion 240Hz technology uses proprietary scanning technology to virtually eliminate motion blur so you can keep up with the fastest paced entertainment 37" LCD HDTV, 1920 x 1080 Resolution, 240 Hz, 80,000:1 Contrast Ratio, ATSC/NTSC/Clear QAM - 1 Tuner, SRS TruSurround XT, 4 HDMI input

Ready To Buy This Item?

LG 37LH55 37-Inch 1080p 240Hz LCD HDTV, Gloss Black
$799.77 + Free shipping.
In Stock. Ships from and sold by OneCall.

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Customer Reviews

Average Customer Rating
4.7 out of 5 stars (25 customer reviews)
5 star:
 (20)
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Most Helpful Customer Reviews

 
84 of 94 people found the following review helpful:
3.0 out of 5 stars Could Have Been A 5 Star... But......., July 22, 2009
By Sirluke (Tulsa, Oklahoma United States) - See all my reviews
This review is from: LG 37LH55 37-Inch 1080p 240Hz LCD HDTV, Gloss Black (Electronics)
Quick Pros:
Good Connection Options, Good Resolution, Bright Image, 240hz Refresh Rate, 1080P, Attractive Design, Excellent sound, and OneCall Sales Staff.

Quick Cons:
LG Customer Service Mediocre at best! Set Up lousy considering NO Printed Manual


First Off.... OneCall is awesome! Best Price (and I searched all authorized dealers I could find at the time) Most Friendly sales staff. Customer service even responded by email long after hours!!! Please NOTE: OneCall IS LISTED as "more buying choices" on Amazon.

Now on to the TV: Television arrived.
CONS:
Unboxed, hooked up all cables... then with the side button I tried to turn it on.. no such luck... I then tried the remote... no good there either. Figured I had a DOA set.. I searched for a manual... none found.. just a CD of a manual. Problem was:
1. This was a gift...person getting gift has no computer, therefore no way to view CD.
2. I was nearly 56 miles round trip to my house to have access to a computer to print up manual from CD.
3. Quick Start booklet was included with indications of all connections EXCEPT location of the power switch!!! The "standby" switch on the side of the television is NOT the power switch.

I found this switch accidentally after disconnecting all the cables to return the TV set... I reached under the set and felt something "click" What do you know.. a rocker master power switch.... You know.. the one NOT listed in the quick start booklet or indicated by an international symbol or words on the front of the set indicating it's location. (I had two others read through the few pages of the quick start booklet to see if I missed it)

After turning it on... and pressing the "standby" switch.. I was able to start the setup...

4. After driving home.. I brought the CD Manual with me..... and guess what! CD would not read on any of my three computers. Being that this was a Friday night... It was Monday before I could get a hold of LG. They offered to send me a manual... Cool... why didn't they just include one in the tv box??? IT WAS THE END OF THE WEEK BEFORE I GOT IT! AND... It was not bound!!! I had to punch my own holes in a thick manual (it was obviously printed from a laser printer) and buy an empty three ring binder and put it together. I also guess priority mail isn't necessary to fix a screw up on one of their top of the line TV sets. They never did replace the CD. It was another week before I could drive it down to the owner of the TV set. I am sure that the idea behind the CD was to save trees... Well I burned lots of fuel to fix this issue at least 112 miles! GEESH! Remember this... If you don't have a computer, OR a DVD player connected to another TV to review the manual, OR have a printer if you wanted a printed copy... you are &$%#$ out of luck!

5. I left a longer review than this on LG's website and even said I was going to buy more of these TV sets... and they never posted my review!!! I contacted LG THREE TIMES by email and called!!! I NEVER got a response from them that wasn't a CANNED response ....
SO: No Manual Included (except CD which didn't work), Quick Start booklet needs switch placement listed, (including listing it in the troubleshooting guide in the back!!!). NO printed manual on a TV in this price range is not excusable!!! LG customer service and response needs improved, AND LG needs to not cherry pick reviews for their website. A person needs to come to a website like this that usually publishes all reviews.

PRO'S:::
1. Most LCD/Plasma sets for sale have lousy sound... let's face it... no need to subtract stars or ratings for this generally because to make the TV look decent.. you got to use some small speakers... want good sound? .... Then get a home theater speaker system setup... EXCEPT this LG!!! Awesome sound for a modern set..... For something this size... I consider the sound OUTSTANDING compared to its competition, and far beyond my expectations. Biggest surprise I had outside of the printed manual incident.

2. PLENTY of inputs for a 37" TV including VGA hookup for a computer with a mini jack input for the audio ... Although I haven't tried this VGA/Audio input... it's nice to see it included. There isn't a DVI input.. but you can get a HDMI to DVI gender changer for a few bucks if you need to go that route online.

3. The 240hz refresh rate is state of the art! I also noticed no backlight bleed through. Backlight bleed is common on LCD's to some degree.

4. Black level and contrast is best I have seen for a non LED LCD. Black level isn't even close to my plasma's.. but best I have seen in an LCD to date. It's too bad that Plasma's don't exist in sizes below 42".

5. Since this TV set was a gift.. I haven't got to use the remote control much... but seemed pretty intuitive as I was setting up the TV to work for the first time.

6. I am thinking about purchasing more of these TV's... we will see... For a 37" non LED tv.... I really don't think you can do better than this. (At the time of this review)... Sony, Panasonic, Samsung, JVC, Mitsubishi, Magnavox, Visio, nor Toshiba... has a 37" that is this "state of the art" at a bargain price!!! Highly Recommended!

So why not 5 stars??? Because of over 112 miles (or more) of useless driving to solve the manual problem. LG "review shopping" by not posting my review (which was pretty glowing except the manual issue) and not responding adequately to my emails or phone calls. Making a trip to the office supply store to buy a three ring binder for the manual.

When you give a gift at this price... it would be nice to not be slightly embarrassed by stupid issues. The person I got this for has no clue how to even shop for an LCD or the time I put in to find this particular TV. So it kind of leaves the impression that I got a cheapo TV for them.. It just wasn't the case. LG needs a spanking! Now.. go buy the TV! :-)

*UPDATE*: August 6th, 2009
Cnet Reviews this TV: (Amazon won't let me put in the web address. Just enter the following into the search box of Google or Yahoo, LG 37LH55 ) Their review is not so glowing... Luckily... I stand by my "user" review. Maybe LG doesn't have a good product consistency??? I do not know. I am glad the set I purchased looks good! I just wanted to update this so you can have as much information as possible in making your decision... Good Luck!

Just a note: If you go to Crutchfield . com (also an Amazon featured merchant) and type into their search engine.... LCD vs Plasma It will bring up easy to understand, unbiased info between the technologies. I might add that if you haven't made a major purchase online... Crutchfield has been in business since 1974, and I have spent many thousands with them... they are a great crew, not the cheapest price, but the best customer service your going to get at a fair price, and sometimes if you have problems with a product, it then becomes the best money you ever spent.
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16 of 20 people found the following review helpful:
5.0 out of 5 stars A pleasant installation experience for Jim and Theresa, September 18, 2009
By Jim Sutton (Myrtle Beach, SC) - See all my reviews
(REAL NAME)   
This review is from: LG 37LH55 37-Inch 1080p 240Hz LCD HDTV, Gloss Black (Electronics)
This installation involved removing a tube-type TV and replacing it with the 37 inch LG flat screen. I did read the instructions two times before the TV was removed from the box. I used it again for set up. The on screen help was fine. I had to make some trials of various setting before settling. Nothing was very difficult. I am amazed how well thought out the on screen displays were. Some displays and language was unfamiliar, but with time they were understandable. I love having a TV with this much quality in my small viewing room. Thanks Amazon.com and LG. You made this 70 year man happy. The installation even impressed my girlfriend.
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8 of 9 people found the following review helpful:
5.0 out of 5 stars First impressions of the LG 37LH55 240 HZ HDTV, November 27, 2009
Amazon Verified Purchase(What's this?)
This review is from: LG 37LH55 37-Inch 1080p 240Hz LCD HDTV, Gloss Black (Electronics)
UPDATED: 11/28/2009; 12/31/2009.

Pros: Extensively customizable, plenty of inputs on back and on side, fits where our old 36" tube TV did, got a great price on Amazon (I think it was a steal!)

Cons: Extensively customizable, too many options for picture and sound to get a quick handle on them. There should be a course (maybe by that Vidoe Professor guy) on what everything means and how the different settings impact your viewing experience.

The TV was easy to set up once it arrived. The shipper (Pilot) was supposed to call us to schedule an appointment for delivery on 11/25 - but they never did. Instead, I ended up calling Amazon to get the shipper to fullfill their obligation in a timely manner. Others have said that the shipper unpacks the T.V., puts it together, and tests to ensure it works. No such thing here (Dallas area), but I was able to get them to take our old 36" behemoth tube TV out and off of the entertainment armoire's TV shelf. They just set it down on the floor, but that was 90% of the work.

There are so many options in setting up and fine tuning the TV, I don't really know where to start. So, as soon as we powered it up, there was a guided setup to get the clock and all of the local channels into memory. There are even independent settings to choose whether to show the Red and Blue power indicator lights during Power Off and Power On states! That makes no difference to me, but my son likes to have the room completely dark and those lights (on the lower right corner of the TV) were distracting to him. No problem, just turn them off in the options and everyone is happy!

For each input on the back, you can independently set and remember all of the picture and sound quality settings. So, if your DVD player outputs a little brighter than the DirecTV Satelite signals, no problem. Set the DVD Player's Input (Component 1 for us) brightness a little lower that DirecTV's Input (AV1 for us since no HD service from them yet). Every time you change between these two inputs, the TV will remember your settings and automatically adjust them. This really comes in handy when you throw in a more things like Playstation, VCR, Blu-Ray, PC, etc. Oh, did I fail to mention that you can view .JPGs and listen to .MP3s from a USB stick if you just plug it in to the USB 2.0 jack on the side? I haven't even tried that out yet as it is another thing I can already do through the DVD Recorder.

I knew there was no S-Video input, but I wish I had placed more importance on that. Most of our existing equipments' best video output is S-Video, as well as our AV receiver. They will all be replaced eventually, but in the meantime we either have to fall back to composite (current option), or purchase an S-Video to Component Upconverter (anywhere from $90 to over $200, plus shipping - use Google). These have the ability to split the color signals into component video for 1080i viewing! For many people, this will not be an issue unless like me you have become a slow adopter of technology.

At first, Picture Quality (1080i - off-air) was not quite what we had hoped for with 240 HZ "Tru-Motion", especially for football (but read on, this was resolved!!!). Every time the camera panned across the field there appeared to be moire on the yard lines and this was especially bad when the camera shot was from the end zone. It turned out to be my lack of experience in setting up for the correct picture quality and video source. I had been using the HD tuner and the Component cable input from the DVD Recorder to watch football because it also outputs audio to my AV receiver for sound. When I changed that to use the OTA HD signal directly into the LG's tuner (TV Input), nearly all of the moire went away. Subsequently setting the 240HZ Tru Motion to its "High" setting completely annihilated the moire and the picture was a thing of beauty from end zone to end zone! I felt like I was on the field! (UPDATE 12/31: Have connected HDMI from DVD to the TV and now the picture and sound from it are perfect!)

I believe you can output sound from OTA programs on the TV to an AV receiver or other amplifier with a digital fiber cable, but I just haven't tried that yet (Update 12/31: I now have AC-3 Toslink from TV to Receiver. It passes all audio sent into the TV from various sources back out to the amp. We're now getting Dolby Digital through the speakers from all sources that send it). I have opted to use the HD tuner from the DVD player for now and it already has such a cable connected. For quick viewing directly OTA the LG's speakers work well enough without the AV receiver, I would say they are "good" quality.

Some have mentioned the absence of a backlight in the remote. This has not affected me yet as I tend to keep a 20W or so light on, and I have already added the TV to the Logitech Harmony remote - which does have a backlight. That setup took some time due to all the activities on the remote, but it works pretty much the same as it did with the old TV, so no real learning curve there (yet), until I learn more of the programmable functions available on the LG.

Unlike others here, I had no hesitation in placing a screw into our TV armoire cabinet's shelf to ensure the TV does not accidentally get bumped over. It will just add "character" to the shelf in the future (at least that's what the "designers" on HGTV would say - LOL). The best part of our viewing enjoyment will come as we are able to view more content in 1080 (i/p) format, as formats we are receiving now from DirecTV(composite 480i) don't even have the quality that our former 36" tube TV displayed.
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