It's Not About the Coffee
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Editorial Reviews
From Publishers Weekly
After a working life spent building Starbucks from a chain of 28 stores to an international coffee business through positions such as executive vice president of sales, founding president of Starbucks International and president of Starbucks North America, Howard Behar tells of the strategies he used to establish the business into the success it is today. Behar shares the soft skills that helped to construct the company from a regional outlet to a corporation with international reach. While the book occasionally brings in examples from other companies, sharing anecdotes from Starbucks itself is Behar's strong suit. The most interesting sections involve stories behind products readers may know from their own visits to the coffee retailer. Thoughts behind the bottled Frappuccino product's launch or the have it the way you like it approach to beverage making are revealed. While revolutionary ideas are outnumbered by more standard good business practices, the voice of experience and in-house examples from a popular company make for a decent read for those wanting to develop or refresh basic business leadership skills. (Dec. 27) A Q&A with Bob Delaney (Oct. 29) identified the coauthor of Covert as Bill Walton. The book's coauthor is Dave Scheiber; Walton wrote the foreword.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
“Howard Behar, the keeper of Starbucks’ soul for many years, has given us a book about how to succeed anywhere—not just in business. His ten principles should be required reading for every government official and college president.”
—Former U.S. Senator Bill Bradley
“Howard Behar has written the most down-to-earth, in-the-trenches, straightforward, and utterly useful leadership book I’ve ever read.”
—James A. Autry, author of The Book of Hard Choices and The Servant Leader
“It’s Not About the Coffee offers the true ingredients for enduring results: a set of proven principles we can all aspire to work and live by.”
—Bob Fisher, former chairman, Gap Inc.
“The tips inside are intelligent, heartfelt, tested and honed in reality. Bravo.”
—David Allen, author of Getting Things Done
“The story of Starbucks is itself an astonishing read. But what’s even better is getting a true insider’s view of how it all happened. This book is a must-have for any leader who aspires to build an enduringly great company.”
—Keith Yamashita, chairman, Stone Yamashita Partners
“It’s Not About the Coffee is a testament to Behar’s profound grasp of the link between relationships—let’s call it human connectivity—and success. Read it!”
—Susan Scott, author of Fierce Conversations
“Howard’s ten basic principles illustrate how genuine, purposeful, and caring attention to your people can drive extraordinary results.”
—Craig E. Weatherup, former president, PepsiCo, and chairman and CEO, Pepsi-Cola
“When Howard speaks of words like ‘mission,’ ‘pride,’ and ‘service,’ he is laying out the tenets for running a business and building one of the greatest brands in the world. This book is a step-by-step guide for people searching for daily inspiration and those meant to deliver it.”
—Kevin Plank, CEO, Under Armour
“It’s Not About the Coffee has the potential to be life changing for executives who want to inspire genuine greatness in their teams and bring more meaning to their own lives.”
—Chip Adams, partner, Rosewood Capital
—Former U.S. Senator Bill Bradley
“Howard Behar has written the most down-to-earth, in-the-trenches, straightforward, and utterly useful leadership book I’ve ever read.”
—James A. Autry, author of The Book of Hard Choices and The Servant Leader
“It’s Not About the Coffee offers the true ingredients for enduring results: a set of proven principles we can all aspire to work and live by.”
—Bob Fisher, former chairman, Gap Inc.
“The tips inside are intelligent, heartfelt, tested and honed in reality. Bravo.”
—David Allen, author of Getting Things Done
“The story of Starbucks is itself an astonishing read. But what’s even better is getting a true insider’s view of how it all happened. This book is a must-have for any leader who aspires to build an enduringly great company.”
—Keith Yamashita, chairman, Stone Yamashita Partners
“It’s Not About the Coffee is a testament to Behar’s profound grasp of the link between relationships—let’s call it human connectivity—and success. Read it!”
—Susan Scott, author of Fierce Conversations
“Howard’s ten basic principles illustrate how genuine, purposeful, and caring attention to your people can drive extraordinary results.”
—Craig E. Weatherup, former president, PepsiCo, and chairman and CEO, Pepsi-Cola
“When Howard speaks of words like ‘mission,’ ‘pride,’ and ‘service,’ he is laying out the tenets for running a business and building one of the greatest brands in the world. This book is a step-by-step guide for people searching for daily inspiration and those meant to deliver it.”
—Kevin Plank, CEO, Under Armour
“It’s Not About the Coffee has the potential to be life changing for executives who want to inspire genuine greatness in their teams and bring more meaning to their own lives.”
—Chip Adams, partner, Rosewood Capital
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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First Sentence:
We're all human" is the mantra that says it all to me. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
compassionate emptiness, walls talk Key Phrases - Capitalized Phrases (CAPs): (learn more)
Howard Schultz, North America, Open Forums Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
We're all human" is the mantra that says it all to me. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
compassionate emptiness, walls talk Key Phrases - Capitalized Phrases (CAPs): (learn more)
Howard Schultz, North America, Open Forums Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
What Do Customers Ultimately Buy After Viewing This Item?
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77% buy the item featured on this page: It's Not About the Coffee: Leadership Principles from a Life at Starbucks $7.22 |
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9% buy Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time $10.85 |
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8% buy The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary $16.47 |
 |
4% buy Everything but the Coffee: Learning about America from Starbucks $18.68 |
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