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Startup Growth Engines: Case Studies of How Today's Most Successful Startups Unlock Extraordinary Growth Kindle Edition

by Sean Ellis (Author), Morgan Brown (Author)
4.2 out of 5 stars 95 customer reviews
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Kindle, June 24, 2014
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Length: 166 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Product Details

  • File Size: 1676 KB
  • Print Length: 166 pages
  • Publisher: Sean Ellis and Morgan Brown; 1 edition (June 24, 2014)
  • Publication Date: June 24, 2014
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00LA95B68
  • Text-to-Speech: Enabled
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  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #40,466 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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Customer Reviews

Top Customer Reviews

5.0 out of 5 starsYou can read theory... or you can read actual studies...
By Tommy Walker on June 27, 2014
Here's the thing....

There's a lot of big talk on "Growth Hacking" out there, and I get it. It's a sexy term, it sounds cool & to call yourself a growth hacker makes you feel like you're someone who can manipulate The Matrix & bend the Internet to your will.

But a lot of what's out there is just that... big talk.

This book however comes from guys who have actually done it. Time & time again they've found the ways to drive growth & now they tear down what other businesses are doing too.

That part is important. This is not some "outsider looking in & reporting what they find" type material. These are peers reviewing their peers work & talking about the mechanics behind the growth machine.

I don't write many reviews, but when I do, you can bet it's for something as good as this book.
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5.0 out of 5 starsPractical research from people who know what they're talking about
By Nate Desmond on June 26, 2014
Verified Purchase
Whether you're a growth hacker looking for new ideas or a founder looking for customers, you need to read this book.

Based on thorough research of successful companies like Uber, Upworthy, and Hubspot, Sean and Morgan (both experienced growth hackers themselves) provide keen insights and practical takeaways.

My two favorite case studies are Evernote and Upworthy. Rather than focusing on growth, Evernote spent the first few months after release in closed beta focusing on improving the product and working out scaling issues. Then, once the platform had proven successful with their 125k beta users, they opened to the public as one of the first apps in the new iPhone App Store.

To the occasional detriment of our collective Facebook feeds, Upworthy has decoded many of the secrets of content virality. How did they do it? The case study in this book explains many of the factors, but one of the most interesting to me is the way that they continually test their headlines.

You'll have so much fun reading this book that you won't even realize how much you've learned.
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5.0 out of 5 starsGrowth Secrets of Today's Most Prominent Internet Companies
By Alex Sherstinsky on June 27, 2014
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Every business is in its own unique situation. This means that marketing playbooks of others are not necessarily going to work for your company. However, knowing them is a must. They illustrate the thinking process that led successful companies to astounding growth curves. In their book, Startup Growth Engines, Sean Ellis and Morgan Brown present a number of case studies from the companies that each faced their own challenges and ultimately succeeded to reach the critical mass of users and customers. Feverishly researched, the material presents you with the detailed journeys of household names like Uber, Evernote, and LinkedIn. Knowing their methodologies will give you the tools you can adopt for your own business as well as inspiration to come up with techniques that will make sense for you and the courage to experiment and iterate until you uncover your own hockey stick growth!
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5.0 out of 5 starsIt's an interesting read - for tech people AND concept thinkers
By Gisela Hausmann on January 13, 2015
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It’s an interesting book. Personally, I think the book’s weakest feature is the title; it does not define whether this book is geared toward tech savvy followers of start-ups or towards the general audience of people, who’d like to learn something about how they could drive more growth to their businesses. However, the book’s writing style is easy to understand and the examples are well chosen. For the purpose of this review I’d like to focus on two: Upworthy and Uber.

Absolutely everybody who spends a bit of time on FB knows Upworthy and what kind of content they feature. Uber has been in the news so often that even people who do not follow start-ups per se know something about the company.

Even though more than one reviewer stated that they knew all presented facts, I didn’t. This book is informative.

E.g. I did not know that originally Upworthy was really focusing on political content and how they made the switch to positive emotionally charged content that made them so successful. That even their ads feature only products which they deem “upworthy”. The book elaborates how Upworthy uses facebook to spread its content and find new fans. After detailing Upworthy’s ways of achieving their immense success the book asks the right questions, e.g. Will Upworthy last? It’s an excellent question. Though one of Upworthy’s success secrets is that they asked visitors to subscribe via pop-up window which popped up after emotionally charged videos, and I did do that, after about a year of looking at that pop-up window “Do you want more stories like this one?” I became so annoyed that I unsubscribed. The authors, Sean Ellis and Morgan Brown mention Upworthy’s many copycats… Yeah, they add to this feeling.Read more ›
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5.0 out of 5 starsDigs into the details of some exceptional growth stories
By Dharmesh Shah on June 30, 2014
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Sean and Morgan have done a great job pulling together some great startup growth stories with some practical tips that are useful for others. Nice to see the topic of growth engines get some attention.

Disclosure: I'm one of the founders of HubSpot (mentioned in the book), but I'd be recommending the book even if I weren't included.
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5.0 out of 5 starsDisruptive Technologies, Disruptive Business Models
By Dr. Johnson C. Philip on June 29, 2014
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Almost everything was predictable till about thirty years ago. Then came Hotmail and life was never the same again. The generation of disruptive technologies was here. Another twenty years, and the generation of disruptive business startups came and they continue to amaze observers.

The author of this book has been observing the disruptive business startups for some times, and is in a position of authority to speak about them. In this book he does precisely that. He picks up some top disruptive business startups that grew beyond anyone's imagination. He introduces them, some of their characteristics, and posts some of his observations about why they became what they are.

This book will be a GREAT read for those geniuses among who who have disruptive business startups in their hearts and minds. Please do read this book before you proceed, and life will not be the same again for you!
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Most Recent Customer Reviews

4.0 out of 5 starsSo this book is suitable for who wants to trigger the initial growth...

This book provides 10 case studies to illustrate how to do growth hacking in the early stage of a startup. Read more

Published 1 day ago by Amazon Customer
5.0 out of 5 starsGood for everyone who wants to start growth hacking in ...

Good for everyone who wants to start growth hacking in their businesses. The case studies inside this book are very interesting and capture all the important points in each... Read more

Published 1 month ago by Aruj Thirawat
4.0 out of 5 starsDecent collection of growth stories

A good collection of individual essays that describe the paths that several well-known startups went through to get where they are today. Read more

Published 2 months ago by A. Suraiya
5.0 out of 5 starsHelped me understand how billion startup happen

A very good read if you want to review your growth strategy, maybe you can copy a few ideas from here to fuel your startup's growthl

Published 3 months ago by quaninte
5.0 out of 5 starsFive Stars

Love the book! Awesome reverse engineering of some of most spetacular growth cases

Published 5 months ago by Javoski
4.0 out of 5 starsGood bok

It's god book but I expected more! It's kind of too general but it offers so e good insights too. It's worth reading though.

Published 6 months ago by Milenko
2.0 out of 5 starsTwo Stars

A bunch of case studies that you could find on Fast Company, TechCrunch or something.

Published 6 months ago by ricky
5.0 out of 5 starsFive Stars

The perfect synopsis of case studies with very applicable ways across startups and businesses. A must read.

Published 6 months ago by Briar Rose
5.0 out of 5 starsQuick read with great resources - a beginner's guide to growth hacking

This book didn't dive too much into specifics within each case study but it left the door open to understand the possibilities that are out there for growth hacking. Read more

Published 7 months ago by Jude Charles
4.0 out of 5 starsGreat for startups

The case studies are perfect for showing exactly what some of the more successful companies did to generate massive growth...it might however require another read through.

Published 8 months ago by Aleksandr

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