Here's how to qualify for this offer:

1. Add at least one qualifying DVD or Blu-ray disc sold by Amazon.com to your Shopping Cart and complete the purchase, or complete the purchase through 1-Click ordering. The DVD and Blu-ray discs that qualify for this offer are those sold by Amazon.com that display the offer message on their product information pages. Items not displaying the offer message do not qualify for this promotional offer.
2. After shipment of your purchase, you will receive an email with a promotional code worth $5 towards the purchase of eligible movies and TV shows from Amazon Video On Demand and instructions on how to redeem the code.
3. Limit of one promotional code per customer.
4. Offer available for a limited time only.

Here's how to redeem your promotional code:

1. To use your Amazon Video On Demand promotional code, visit www.amazon.com/vodpromo and follow the instructions.
2. After you enter the Amazon Video On Demand promotional code, the code will be stored in your account and will be automatically applied to the cost of your eligible Amazon Video On Demand orders and reflected on your e-mail order confirmation. If your eligible purchase exceeds the amount of the code, your credit card will be charged for the balance. The entire balance of the promotional code must be used by 11:59pm Pacific standard time on February 28, 2012. Any promotional code value not used by such time will be lost.

Terms & Conditions

• This offer applies only to purchases of qualifying DVD or Blu-ray discs on Amazon.com after May 18, 2010 at 10:00am Pacific standard time.  This offer is available only for a limited time. 
• The entire balance of the promotional code must be used by 11:59pm Pacific standard time on February 28, 2012. Any promotional code value not used by such time will be lost.
• Limit of one promotional code per customer.
• Your Amazon Video On Demand promotional code may be used only for the purchase of qualifying movies and TV shows on Amazon Video On Demand. Certain titles may not be eligible for purchase using promotional codes. Those titles will state that they are not eligible for promotions on their product information pages on the Amazon.com website. 
• If you remove the qualifying DVD or Blu-ray Disc from your Shopping Cart or otherwise do not satisfy each of the terms and conditions of this promotional offer, you will not receive the code.
• Additional taxes may apply in some states.
• Only residents of the fifty (50) United States and the District of Columbia with a United States billing address are eligible for this offer. This offer is non-transferable, non-exchangeable, not redeemable for cash, and may not be combinable with any other discounts, specials, promotions or offers.
• Offer cannot be used in conjunction with purchases or rentals of any products sold by or under the brands of any third party areas (e.g., Amazon Marketplace, Auctions, zShops, etc.) on the Amazon.com website.
• Offer cannot be redeemed at any other website (e.g., Amazon.com.uk, Amazon.de, Amazon.fr, Amazon.co.jp, Amazon.ca, etc.), regardless of whether operated by Amazon.com, Inc., an affiliate of Amazon.com, Inc., a merchant working with Amazon.com, Inc., or any other third party, and regardless of whether linked to from the Amazon.com website.
• Customer will be required to click-accept, and comply with the Terms of Use governing the Amazon Video On Demand service.
• We reserve the right, in our sole discretion, to terminate or modify this offer.
• Promotional offer void where prohibited by applicable law or regulation.