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Listmania! Lists


by John Bell "Managing Director" (Washington, DC)
(REAL NAME)   
1-7 of 7

Essential Marketing Books for Digital Creatives (November 24, 2007)
This list includes:
• Citizen Marketers: When People Are the Message by Ben McConnell
• The Ultimate Question: Driving Good Profits and True Growth by Frederick F. Reichheld
• Prioritizing Web Usability by Jakob Nielsen
--> See entire list
Essential Social Media & Word of Mouth Books (April 6, 2012)
This list includes:
• Grouped: How small groups of friends are the key to influence on the social web (Voices That Matter) by Paul Adams
• The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
• The Facebook Effect: The Inside Story of the Company That Is Connecting the World by David Kirkpatrick
--> See entire list
Essential Effectiveness Books for Digital Creative Directors (September 9, 2007)
This list includes:
• The Trusted Advisor by Robert M. Galford
• Getting Things Done: The Art of Stress-Free Productivity by David Allen
• Ready for Anything: 52 Productivity Principles for Getting Things Done by David Allen
--> See entire list
Essential User Experience Books for Digital Creative Directors (September 9, 2007)
This list includes:
• Prioritizing Web Usability by Jakob Nielsen
• Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug
• Mapping Websites: Digital Media Design by Krzysztof Lenk
--> See entire list
Essential Brand Books for Digital Creative Directors (September 9, 2007)
This list includes:
• Ogilvy on Advertising by David Ogilvy
• The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier
• The Fall of Advertising and the Rise of PR by Al Ries
--> See entire list
More Essentials for Creative Directors (September 9, 2007)
This list includes:
• Ogilvy on Advertising by David Ogilvy
• Truth, Lies, and Advertising: The Art of Account Planning by Jon Steel
• The Trusted Advisor by Robert M. Galford
--> See entire list
More User Experience Essentials For Creative Directors (September 9, 2007)
This list includes:
• The Art of Human-Computer Interface Design by Brenda Laurel
• Don't Make Me Think! A Common Sense Approach to Web Usability by Steve Krug
• Homepage Usability: 50 Websites Deconstructed by Jakob Nielsen
--> See entire list

1-7 of 7