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Listmania! Lists

by Eddy Hodgson (Atlanta, GA United States)
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Books for an Account Planner (June 13, 2011)
This list includes:
Truth, Lies, and Advertising: The Art of Account Planning by Jon Steel
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.) by Adam Morgan
How to Plan Advertising by Alan Cooper
--> See entire list

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