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byEddy Hodgson (Atlanta, GA United States)
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Books for an Account Planner (June 13, 2011)
This list includes:
Truth, Lies, and Advertising: The Art of Account Planning by Jon Steel 4.6 out of 5 stars   (42)
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.) by Adam Morgan 4.6 out of 5 stars   (39)
How to Plan Advertising by Alan Cooper 4.0 out of 5 stars   (1)
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