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byJill J. Avery (Boston, MA)
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Supplemental Readings for Consumer Behavior Course (August 11, 2010)
This list includes:
Consumer Culture by Celia Lury 4.5 out of 5 stars   (2)
Enchanting a Disenchanted World: Revolutionizing the Means of Consumption by George Ritzer 3.3 out of 5 stars   (9)
The Overspent American: Why We Want What We Don't Need by Juliet B. Schor 4.0 out of 5 stars   (79)
--> See entire list
Supplemental Reading for MBA Marketing Management (August 18, 2009)
This list includes:
Marketing Metrics: 50+ Metrics Every Executive Should Master by Paul Farris 4.6 out of 5 stars   (36)
Free: The Future of a Radical Price by Chris Anderson 3.9 out of 5 stars   (192)
Managing Customers as Investments: The Strategic Value of Customers in the Long Run by Sunil Gupta 4.7 out of 5 stars   (16)
--> See entire list

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