The list author says: "I have taught a course, known as MDM for Managerial Decision Making, at the Tuck School of Business for eight years now on the subject of probabilistic decision making and understanding our human tendencies to make sub-optimal choices due to cognitive biases and faulty mental models of the world. Most of this list is highly readable by even high schoolers. Where a book is more academic or challenging or dry, I have noted that in my comments. The top 10 are all extremely well written AND insightful, I have never yet had anyone want their money or their time back after reading them!"
"Required in my course: The concepts in this book are SO important to decision makers, especially in business. A great read, even if you're not a baseball fan. I keep telling my students, this book is not really about baseball, it is about smart, counterintuitive decision making. This book was "hot" on Wall Street when it came out. Also great on audio CD."
"Required in my course: Ever been duped by a car salesman? This book explains why. It is a wonderfully fun and educational read. MANY students say it's the best book they read during their entire MBA. 10 out of 10! Easily!"
"Required in my course: This is an excellent analysis of judgment under uncertainty by doctors. Extremely readable with good storytelling. The audio CD version is also very good."
"One of my favorites, by the chair of the psychology department at Harvard, a cognitive psych book about our memory processes. A great non-technical intro to how and why we remember and forget. Excellent for cocktail party chatter for the forty-something crowd."
"This is a very wise and well written book on the subject of cognitive dissonance. I put it up there with Stumbling on Happiness as VERY important additions to the Decision Making Course repetoire."
"Required in my course: A classic case study of group decision making mishaps and a great story too! I have my students read it with a view for how groups often fail to coordinate and plan for "a rainy day" and the consequences thereof."
"This excellent book applies many of the principles we know about flawed judgment and biased decision making to medical choices. The stories are great and memorable. The audio book is great."
"This book is EXTREMELY insightful. It is the best psych book of 2006. Note: this is NOT a self-help book, it is an excellent descriptive and investigative synthesis of what psychologists know about what we prospectively "think" will make us happy. The audio CD, read by the author, is outrageously good."
"This is a powerful book with gripping stories on the theme: decisions under extreme stress and time constraints. Competitive sports-people, teenagers, soldiers, pilots will love it. The audio CD version is also excellent."
"There is probably no better introduction to the ideas of Behavioral Decision Theory (BDT) than this little gem. Suitable for ANY undergrad or graduate level course in Decision Making."
"Humans often believe things for which their basis is shaky or nonexistent. This is an excellent expose which will create amusing cognitive dissonance with readers."
"Optimism pervades human judgment. This book makes a very convincing point that, for many reasons, we are poorly conditioned to think about worst case scenarios. When we do, we are often too optimistic (Iraq, maybe?). Well written and tight to its subject."
"Its title belies its depth. It is an excellent but dense book. Not exactly a "Primer" except for graduate students, but very well reasoned thinking from one of the best OB professors ever."
"This is a collection of insightful academic papers by a key thinker in behavioral economics and finance that adds a psychology-of-decision-making twist to tradtional economics. For economists."
"Written at a slightly higher level than the Plous (above) or Bazerman (below) books, it is nonetheless a quality offering on mistakes in reasoning and judgment."
"This excellent little text is similar (and a competitor) to Plous above, but spends a little more time on negotiation, less on psychology and social psychology."
"The older edition: This excellent little text is similar (and a competitor) to Plous above, but spends a little more time on negotiation, less on psychology and social psychology."
"This book is a classic; it is a collected set of academic articles that changed how the world looks at decision making. They are readable and will never be out of date."
"The 3rd book in the series, these are EXCELLENT academic articles on the psycholgy of decisions. Any PhD in this area should start their library with all 3."