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Controlling Consumer Behavior: Top books on my list

Ginger Ray
The list author says: "I've read some really good business books this year. The best recently is Wild West 2.0, because Consumer Behavior, and more specifically Customer Retention, is no longer just about continuous promotion, but about online reputation management."
Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier
Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier
Influence: The Psychology of Persuasion, Revised Edition
Influence: The Psychology of Persuasion, Revised Edition
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Influence: Science and Practice (5th Edition)
Influence: Science and Practice (5th Edition)
Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier
Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier
Influence (Collins Business Essentials)
Influence (Collins Business Essentials)
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Influence: Science and Practice, ePub (5th Edition)
Influence: Science and Practice, ePub (5th Edition)
The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop (NelsonFree)
The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop (NelsonFree)
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Stumbling on Happiness
Stumbling on Happiness
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
Fascinate: Your 7 Triggers to Persuasion and Captivation
Fascinate: Your 7 Triggers to Persuasion and Captivation
Free: How Today's Smartest Businesses Profit by Giving Something for Nothing
Free: How Today's Smartest Businesses Profit by Giving Something for Nothing
The Long Tail: Why the Future of Business is Selling Less of More
The Long Tail: Why the Future of Business is Selling Less of More
Radical Careering : 100 Truths to Jumpstart Your Job, Your Career, and Your Life
Radical Careering : 100 Truths to Jumpstart Your Job, Your Career, and Your Life
What Women Want: The Global Market Turns Female Friendly
What Women Want: The Global Market Turns Female Friendly
The Long Tail: Why the Future of Business is Selling Less of More
The Long Tail: Why the Future of Business is Selling Less of More
The Wisdom of Crowds
The Wisdom of Crowds
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Nudge: Improving Decisions About Health, Wealth, and Happiness
Nudge: Improving Decisions About Health, Wealth, and Happiness
Going to Extremes: How Like Minds Unite and Divide
Going to Extremes: How Like Minds Unite and Divide
On Rumors: How Falsehoods Spread, Why We Believe Them, What Can Be Done
On Rumors: How Falsehoods Spread, Why We Believe Them, What Can Be Done
People Buy You: The Real Secret to what Matters Most in Business
People Buy You: The Real Secret to what Matters Most in Business
Buyology: Truth and Lies About Why We Buy
Buyology: Truth and Lies About Why We Buy
The Complete Tightwad  Gazette
The Complete Tightwad Gazette
The Tightwad Gazette II: Promoting Thrift as a Viable Alternative Lifestyle
The Tightwad Gazette II: Promoting Thrift as a Viable Alternative Lifestyle
The Tightwad Gazette III: Promoting Thrift as a Viable Alternative Lifestyle
The Tightwad Gazette III: Promoting Thrift as a Viable Alternative Lifestyle
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
PowerPrinciples: Do you have the Winning Edge?
PowerPrinciples: Do you have the Winning Edge?
7 Secrets of Marketing in a Multi-Cultural World, Second Edition
7 Secrets of Marketing in a Multi-Cultural World, Second Edition
The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
Healthy Meals for Less: Great-Tasting Simple Recipes Under $1 a Serving
Healthy Meals for Less: Great-Tasting Simple Recipes Under $1 a Serving
7 Secrets of Marketing in a Multi-Cultural World
7 Secrets of Marketing in a Multi-Cultural World
Miserly Moms: Living Well on Less in a Tough Economy
Miserly Moms: Living Well on Less in a Tough Economy
Persuasion Skills Black Book: Practical NLP Language Patterns for Getting The Response You Want
Persuasion Skills Black Book: Practical NLP Language Patterns for Getting The Response You Want
Answering the Ultimate Question: How Net Promoter Can Transform Your Business
Answering the Ultimate Question: How Net Promoter Can Transform Your Business
All For One: 10 Strategies for Building Trusted Client Partnerships
All For One: 10 Strategies for Building Trusted Client Partnerships
Everything Is Miscellaneous: The Power of the New Digital Disorder
Everything Is Miscellaneous: The Power of the New Digital Disorder
Clients for Life: Evolving from an Expert-for-Hire to an Extraordinary Adviser
Clients for Life: Evolving from an Expert-for-Hire to an Extraordinary Adviser