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Online Communities and Social Networking references

Rawn Shah
The list author says: "This list focuses on managing online communities as a practice, and incorporates many ideas of knowledge management, communities of practice, social networking, brand building, community development, and global communities."
Six Degrees: The Science of a Connected Age
Six Degrees: The Science of a Connected Age
"Deeply informative on degrees-of-separation and peer networks, but not an easy read."
In Good Company: How Social Capital Makes Organizations Work
In Good Company: How Social Capital Makes Organizations Work
"Good read on social capital and intra-organization communities of practice. This is from a more traditional view of social networks and SN-analysis, but also describes how they can come about. Similar to "The Hidden Power of Social Networks""
Working Knowledge
Working Knowledge
"Good big-picture view of the issues of knowledge management but lacks the online social networking story,"
Thinking for a Living: How to Get Better Performances And Results from Knowledge Workers
Thinking for a Living: How to Get Better Performances And Results from Knowledge Workers
"More updated on knowledge management but still not enough info on online social networking story"
Creating Value with Knowledge: Insights from the IBM Institute for Business Value
Creating Value with Knowledge: Insights from the IBM Institute for Business Value
"Good backgrounder. This is an early book and focuses on the more traditional view of social networks and capital."
The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century
The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century
"Great worldwide view of impact of globalization, and points to new opportunities for online communities. Easy to read and very nicely detailed to support the concepts through introspection and interviews."
The Long Tail: Why the Future of Business is Selling Less of More
The Long Tail: Why the Future of Business is Selling Less of More
"Good coverage of new business opportunity in online catalogs and social interaction. Very good read. Like "The World is Flat" and "The Wisdom of Crowds", it brings out a new idea in terms of high-level-view of products, services, and societies, as well as describing new business opportunities."
The Elephant and the Flea
The Elephant and the Flea
"Good book on how agile smaller companies are taking over the business world. It's a little slow to read but is an early book that came before the Internet really took off. Prescient."
The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference
"Good background on how influencing the right small changes can have a big impact. It talks about the people roles that influence these changes."
We The Media
We The Media
"Definite reader for an overview of how journalism is changing with public/social participation."
Buzzmarketing: Get People to Talk About Your Stuff
Buzzmarketing: Get People to Talk About Your Stuff
"I didn't think too much about this book. It simply words out a lot of practices out there. The book could have been summarized in a 10-page paper (but then they wouldn't be selling a book right?)"
The Wisdom of Crowds
The Wisdom of Crowds
"This is one of the better "backgrounder" or "why" books I've come across giving some interesting relational ideas to converging knowledge across groups. However, I feel that some of the ideas are too specific and not generalizable."
Linked: How Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life
Linked: How Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life
"On my reading list"
The Hidden Power of Social Networks: Understanding How Work Really Gets Done in Organizations
The Hidden Power of Social Networks: Understanding How Work Really Gets Done in Organizations
"Worth the money. It mostly focuses on basic social network analysis methods but the ideas on Charging up your network, as well as a section on different user roles is a must read."
Bowling Alone: The Collapse and Revival of American Community
Bowling Alone: The Collapse and Revival of American Community
"On my reading list"
The Wealth of Networks: How Social Production Transforms Markets and Freedom
The Wealth of Networks: How Social Production Transforms Markets and Freedom
"On my reading list"
Wikinomics: How Mass Collaboration Changes Everything
Wikinomics: How Mass Collaboration Changes Everything
"I was actually a little disappointed since I was expecting more than another "why" book. It feels like "We the media" or "The Wisdom of Crowds" all over again."
The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations
The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations
"This book has good ideas on networks created based on peer-relationships as well as ideas on how to encourage peer group networks to grow. There are some well defined ideas even if a little brief. This book feels like a summary but does it well and is a quick read."
The Culting of Brands: When Customers Become True Believers
The Culting of Brands: When Customers Become True Believers
"Eye-opener brand building approach. It touches on community identity building as related to building a brand. This book describes a phase oriented approach to brand-building, and describes the behavior at successful brands with true loyalists such as Apple, Harley-Davidson, etc. In comparison to "The Starfish/Spider", this looks at non-ad-hoc groups and is a good complement to the other."
Outside Innovation: How Your Customers Will Co-Design Your Company's Future
Outside Innovation: How Your Customers Will Co-Design Your Company's Future
"On my reading list."
Open Business Models: How to Thrive in the New Innovation Landscape
Open Business Models: How to Thrive in the New Innovation Landscape
"On my reading list."
Market-Based Management (4th Edition)
Market-Based Management (4th Edition)
"A good basis for "traditional" customer-centric marketing concepts, metrics, and strategies. I use it as a basis to consider ideas of how this translates from products to communities."
Nexus: Small Worlds and the Groundbreaking Science of Networks
Nexus: Small Worlds and the Groundbreaking Science of Networks
"A very engaging book looking at the mathematical foundations of the theory of networks and complexity. It applies broadly to many fields including sociology, biology, physics, business, geography, and certainly to all kinds of relationships. It is a much better explanation than even Watts and Strogatz's book."
The Future of Management
The Future of Management
"Opens eyes to new ways of managing people through case studies of the management philosophies of WL Gore, Whole Foods and Google. It hints at the changes to working with people in social software. Needs more on that front."
Organizational Culture and Leadership (J-B US non-Franchise Leadership)
Organizational Culture and Leadership (J-B US non-Franchise Leadership)
"THE book on Organizational culture but also very useful understanding any kind of culture. I am applying those ideas to different models of social computing and online communities"