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The Future of Marketing: Books by Bostonians

Scott Kirsner
The list author says: "Beantown, it turns out, is a hub of activity related to new approaches to marketing. Call it 'social media marketing,' 'inbound marketing,' or just 'new marketing' -- but the home of the Red Sox, 'Cheers,' and Paul Revere is also home to some revolutionary thinking about the changing relationship between companies and their customers.

I've tried to list the newest books first -- including a few that are still pre-orders."
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
"New book from Brian Halligan and Dharmesh Shah, co-founders of HubSpot in Cambridge, MA."
Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click
Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click
"The latest from Larry Weber, chairman of W2, founder of the Weber Group and former CEO of Interpublic's Advanced Marketing Services arm."
Get Seen: Online Video Secrets to Building Your Business
Get Seen: Online Video Secrets to Building Your Business
"The first book from pioneering videoblogger, speaker and consultant Steve Garfield, based in Boston."
The Social Media Marketing Book
The Social Media Marketing Book
"Dan is an inbound marketing manager at Cambridge-based HubSpot who has written for blogs like Mashable and ReadWriteWeb and has spoken at events like Search Engine Strategies and 140: The Twitter Conference."
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
"The first book from Twitter guru Chris Brogan, president of New Marketing Labs and organizer of the Inbound Marketing Summit."
Twitter For Dummies
Twitter For Dummies
"Laura Fitton, a/k/a @pistachio on Twitter, is a consultant and founder of the Cambridge start-up Oneforty."
Fans, Friends And Followers: Building An Audience And A Creative Career In The Digital Age
Fans, Friends And Followers: Building An Audience And A Creative Career In The Digital Age
"My own book... which focuses on how artists (filmmakers, musicians, writers, etc.) can market themselves and earn a living using social media tools and the Web."
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
"The latest from David Meerman Scott, a former marketing exec for several local tech companies... now a sought-after marketing speaker and strategist."
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Predictably Irrational: The Hidden Forces That Shape Our Decisions
"A new classic on how we make decisions from Dan Ariely, who runs two research groups at MIT's Media Lab: The eRationality Research Group and the wonderfully-named Center for Advanced Hindsight."
Me 2.0: Build a Powerful Brand to Achieve Career Success
Me 2.0: Build a Powerful Brand to Achieve Career Success
"Dan Schawbel, a social media specialist at Mass.-based EMC Corp., offers his advice on personal brand-building."
Socialnomics: How Social Media Transforms the Way We Live and Do Business
Socialnomics: How Social Media Transforms the Way We Live and Do Business
"Erik Qualman is the global VP of online marketing for EF Education, in Cambridge, MA."
YouTube and Video Marketing: An Hour a Day
YouTube and Video Marketing: An Hour a Day
"Greg Jarboe is co-founder of the agency SEO-PR and a frequent speaker at the Search Engine Strategies and MarketingSherpa summits. He's also featured in the book Online Marketing Heroes."
Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
"Paul Gillin was executive editor of Computerworld and founding editor at Tech Target. Now a research fellow at the Society for New Communications Research."
Marketing to the Social Web: How Digital Customer Communities Build Your Business
Marketing to the Social Web: How Digital Customer Communities Build Your Business
"More from Weber."
Groundswell: Winning in a World Transformed by Social Technologies
Groundswell: Winning in a World Transformed by Social Technologies
"Josh Bernoff is the top social media expert at Forrester Research (Cambridge, MA). Charlene Li is a former Bostonian now living in exile (Northern California.)"
The Word of Mouth Manual: Volume II
The Word of Mouth Manual: Volume II
"Dave Balter is the founder of Boston-based BzzAgent and co-founder of the Word of Mouth Marketing Association (WoMMA)."
The New Influencers: A Marketer's Guide to the New Social Media
The New Influencers: A Marketer's Guide to the New Social Media
"More from Gillin."
The Provocateur: How a New Generation of Leaders are Building Communities, Not Just Companies
The Provocateur: How a New Generation of Leaders are Building Communities, Not Just Companies
"More from Weber."
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
"More from Scott."
Grapevine: Why Buzz Was a Fad but Word of Mouth Is Forever
Grapevine: Why Buzz Was a Fad but Word of Mouth Is Forever
"More from Balter."
The Cluetrain Manifesto: 10th Anniversary Edition
The Cluetrain Manifesto: 10th Anniversary Edition
"Two of the authors, David Weinberger and Doc Searls, are now fellows at Harvard's Berkman Center for Internet and Society."
Permission Marketing: Turning Strangers into Friends and Friends into Customers
Permission Marketing: Turning Strangers into Friends and Friends into Customers
"Seth is more of an honorary Bostonian -- but I can't resist. He did his undergrad at Tufts University. One of his first gigs was at Spinnaker Software, an educational software company in Cambridge. And he was a long-time columnist for Fast Company during its Boston era. (But Seth also now lives in exile, in New York.)"