Products sampled from this guide:
One of the most important aspects of the business world is understanding the customer. After all, isn't the "customer always right"? You will find that in today's society, the best businesses and services are the ones who understand what their consumers actually want from them. Ours is a consumer culture, and the sooner we come to terms with the idea that it is the consumers running our businesses instead of ourselves, the more successful we will be. Here is a reading list of some of the best consumer-focused literature available.
CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs Authenticity: What Consumers Really Want Stop Getting Ripped Off: Why Consumers Get Screwed, and How You Can Always Get a Fair Deal Consumer Behavior, Ninth Edition Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer Employees First, Customers Second: Turning Conventional Management Upside Down The Customer Rules: The 14 Indispensible, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World Perfect Phrases for Customer Service: Hundreds of Tools, Techniques, and Scripts for Handling Any Situation (Perfect Phrases Series) Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany Inspired: How To Create Products Customers Love Raving Fans: A Revolutionary Approach To Customer Service Where Are the Customers' Yachts: or A Good Hard Look at Wall Street Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) One Billion Customers: Lessons from the Front Lines of Doing Business in China Be Our Guest: Perfecting the Art of Customer Service What's the Secret: To Providing a World-Class Customer Experience The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy Attracting Perfect Customers: The Power of Strategic Synchronicity Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits
Products mentioned include:
Customer Discussions about products in this guide
No TOC in Kindle edition?
Mar 16, 2012
Donald Trump endorses "One Billion Customers"!
May 12, 2011
Micah Solomon on Customer service in Healthcare (Becker's Hospital Review
Mar 12, 2011
Financial Post article on Micah Solomon,"New Guru of Customer Service Excellence."
Mar 12, 2011
DearReader[dot]com choosesExceptional Service as Business Book Club selection
Oct 26, 2010
Today's Shanghai Daily News: "Exceptional Service is #1 US Business Book"
Oct 16, 2010
Oct 7, 2010
"A reason to return to real customer service"
Aug 6, 2010
CEO Refresher names "Exceptional Service, Exceptional Profit" a top book of 2010
Jul 26, 2010
New Alister & Paine Article on "Exceptional Service, Exceptional Profit" Principles
Jul 25, 2010
Today's interview in Crain's New York Business with Micah Solomon
Jun 4, 2010
The point they don't support
Sep 13, 2007
Qualifications: Businessman, Entrepreneur