With this guide I wanted to try to help a very special group of loyal LinkedIn users. As a matter of fact I am thinking maybe this group should actually start a LinkedIn Group which could be called something like “My Boss Hates LinkedIn-Users Group”. I am speaking to those individuals who have found ways to be more effective in their jobs using LinkedIn but they don’t get the support of their direct supervisor in the time they allocate to spending on LinkedIn because their boss “just doesn’t get it.” If you are like me, back in the day when I had an actual boss besides my wife, the last thing I wanted to do was not do the things that he/she wanted me to do in the way they wanted me to do it. So I do remember your pain.
Before I give you a resource that may help you with this dilemma, I want to share with you my thoughts on where the source of resistance maybe coming from. Here are a few perspectives that you should consider as to why they are having trouble embracing your new found love for LinkedIn.
• They probably didn’t grow up on any of these internet based tools, saying they are uncomfortable with them is a real understatement • The whole privacy thing on the internet is a real mental hurdle • New technologies especially ones that involve the computer, which usually is a “black hole time waster”, are hard to get excited about spending time on • LinkedIn is sometimes discussed in the same genre as Facebook and Twitter and they hear way to many inappropriate business things taking place on these two platforms so anything related to them causes an allergic reaction • Historically the only type of networking that existed was physical face to face networking so that is what they are used to and has worked for them • They don’t want to admit that you know how to do something better than they do
It is always a good thing to try to put yourself in the other person’s shoes before addressing a situation that might be tricky. Enough said, my help to you today is a letter that you can send to your boss explaining LinkedIn from their hesitant perspective, and I will call it:
A Letter to Your Boss on Why They Should Be LinkedIn
As you probably may or may not know I have become a regular LinkedIn user. I have found that it has really helped me to better accomplish the goals of my job by providing a way for me to connect with millions of potential customers, employees, suppliers from all over the world as well as being able to research people and companies in a way that can only be done on the world’s largest business social networking site. I know the last few words maybe striking fear in your mind because it conjures up thoughts of Facebook, Twitter and other social media sites that sometimes are not the most “businesslike”. I understand this perspective entirely and frankly the reputation they have garnered is sometimes justifiably earned.
Let me get to the purpose of this letter and that was to give you some reasons why I think you would be helping me accomplish my goals, which of course are the same as the company’s goals, by considering joining LinkedIn yourself. So here goes.
1. On LinkedIn each member has a profile that helps people find you and the company, by the keywords that describe our products, brands, processes, markets we serve, and a description of the things that make us better than our competitors. By you, and other leaders of the company joining LinkedIn, we will be showing the people we serve, employ, want to employ, and want to work with, that we are on the leading edge of what is going on in business as well as making ourselves findable by them on this huge data base of business people.
You might want to consider these profiles similar to a type of detailed internet based yellow page listing in a data base of over 80 million business professionals. You don’t have to include personal information on your profile, it is meant to be used for business people finding business people.
2. You can choose to add connections to your account to help all of us to be able to know “who knows who” in your network. Just think how useful that would be if I was able to know that you have a friend who knows someone at the company we have been trying to break into for the last several years. You are one of the most well networked people in the region and in our industry and being able to connect the dots of who you know as well as who your friends know could be invaluable to our organization.
One of the cool options available on this part of LinkedIn is that you can choose to not have your connections visible by anyone unless one of us lands on the name of the individual when we are searching for them or their company. It is only at this point that we would know that you are connected, or a friend of yours is connected, to that person or company that we have had on our radar for many years.
3. We can have a free keyword Company profile which would include much of the same information that we include in our other marketing and branding efforts viewable by millions of users around the world. Google and other search engines just love these social media sites.
4. Each individual that joins LinkedIn and creates a profile represents just one more person telling our company story to the millions of people they are connected to. This means that we all become “foot soldiers” in the branding and marketing of the company.
5. This is the first time ever that we have had the ability, for free mind you, to search a keyword searchable data base of over 80 million business professionals around the globe for hiring, sourcing, partnering, and information sharing.
That is the 35,000 ft. view of the benefits of LinkedIn I see for our company. I would love the opportunity to now show you how it works. Maybe we could schedule a lunch together and bring in a few sub sandwiches and grab the conference room and I can give you a live demo.
I appreciate you taking the time to read this letter and regardless of what you decide to do next as it relates to your investigation of LinkedIn, be assured that my time and efforts using this tool are making a significant positive difference in my effectiveness in the job I so greatly cherish here.