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Facebook Marketing Tips

A guide by Sam Goldfarb "Top spot on Fast Company - 2010's Most influential person online"

Facebook for Business: (New Edition for 2014) How To Market Your Business on Facebook and Get More Sales, New Customers and Brand Awareness

Tip #1 – This Very Important: The person who is creating the fan page for your business is the Administrator of the page! (The “Creator”)

The creator of the page can’t be removed from your fan page because he is the creator. Sure you can add many administrator to your fan page ,however, I am aware of a big problem that businesses & companies have right now: an employee or someone you asked for, created your fan page for you and you are no longer in a business relations with him. So now he holds you as a “hostage” because the creator can also remove all other Administrators and you get stuck with nothing you can do. It’s like that a webmaster decides that he is the owner of your website and you don’t have any access to it.

Of course there are ways to solve it (and sometimes it won’t be solved) so make sure that either you (the business owner) or someone who you trust for the long run to create your fan page for your business. I met many clients that were REALLY stuck because they had no Administration rights for their own fan page.

With the help of a special team at FaceBook you can solve this problem but for most of you this team will not be available because they get too many requests. So again, please be careful with this or ALL YOUR WORK & Time will get lost if you’ll lose Administrator rights.

Tip #2 – iPhone lets you update your Fan Page
iPhone’s FaceBook application is number 1 among all other applications on the apples’ app store!
users update their FaceBook status on the go by iPhone and interact with users and brands they are fan of. This is big! They don’t need to be in front of a computer to login to FaceBook.

What does it mean to you? It’s a big chance for you to update live content on the go.
If you are business owner you can upload live photos and status updates where it happens.
For an example, if you have a store you can take a photo of a cool thing happening at your store such as crazy sale, a famous star coming to your store. You can upload it to your fan page and MAKE the news when it happens! There are many creative ways to use it and I suggest you use this option when something interesting happens.

Here are the steps:

1. Open FaceBook app on your iPhone and tap on “Friends”
2. Tap on “Pages” at bottom right side, then tap on your Page.
3. Tap “Camera” icon to upload photo or “What’s on your mind?” to update your fan page status

If you want to add your fan page as a favorite application (for an easy navigation), please do as follows:

1. Tap the Top Right Corner of your Fan Page (Blue arrow)
2. Tap on “Add Favorite”
3. That’s it, your fan page is now on FaceBook App Home Screen for easy navigation.

Tip #3 – There is a phenomenon among young people which happens right now. It’s about the way they use FaceBook to get updates on special events that are about to happen.
What they do is that they click on “Friends’ Events” link and the results will show all of their friends’ events sorted by the event date and time. Then they know what’s “happening” and can join events they were not aware of or weren’t invited to at first place.

This is a HUGE opportunity for because how do you know about events? You ask your friends, right! And on FaceBook you can have 300 friends, so it’s kinda hard to do so this is a way to be aware of many events you may not even think of. So please use this option for your business in a creative way because you can get great viral spread of information for you events.

Tip #4 – if you want to attract more traffic to your fan page you can search for other fan pages on FaceBook which are relevant for your business and add YOUR fan page url to the links section of the fan page you view.
In this way you can get free traffic from related businesses and their fans might be interested in your business too!

Tip #5 – This is a BIG one, so take close attention:
Automated posts are the desire of every fan page owner. With “Notes” application you can import your RSS feeds from your blog / website. (“RSS” is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. If you don’t know if you have RSS support in your website, please ask a webmaster).

Every post you will have on your website / blog will be published automatically to your Fan Page and straight to all your fans news feed! (It may take a while sometimes.)

To configure it please do the following:
Click on “Edit” from your Fan Page, then click on “Edit import settings” at the right side of the screen.

Then you need to place the RSS url of your website / blog inside the relevant field.

FaceBook will automatically update your notes whenever you add new content in your website / blog. Please note: Imported posts cannot be edited on FaceBook (you can just delete them) and FaceBook will go over your website / blog and post new notes if there is new content.

It’s not sure that once you’ll update your blog / website you’re your notes on FaceBook will be updated right away, it can take a couple of hours sometimes and sometimes it will be updated right away.
I personally like this option because it automates content on FaceBook and the more content you’ll have the more attention you’ll get!

Products mentioned include:
1.  Facebook for Business: (New Edition for 2014) How To Market Your Business on Facebook and Get More Sales, New Customers and Brand Awareness [Kindle eBook]  by Sam Goldfarb
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Sam Goldfarb "Top spot on Fast Company - 2010's Most influential person online"
Qualifications: Genreal Manager at Tradimax.com
Last updated: 9/14/10
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