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Helping Authors Promote Their Work All the Way to the Nobel

A guide by Denise Cassino (Colorado)

Products sampled from this guide:
My friend Carolyn Howard-Johnson has worked to benefit authors for more than a decade now. Authors of every kind including literary authors and poets.

She says, “The Nobel Prize committee has come under criticism over the last decade but I can’t argue with them on their choices for literature. Over the last few years they have recognized authors not only for their literary expertise but also for, as Tim Rutten, a Los Angeles Times staff writer says “an author’s particular relevance to the moral moment in which the world finds itself.

“Because the world constantly “finds itself” mired in prejudice, one would have to assume that the books that are awarded the coveted Nobel would be about intolerance of one kind or another. Last year V.S. Naipul won for his condemnation of sectarianism. Gao Xingjian writes about man’s struggle for individualism in a milieu dominated by governments, politics and other social structures. Gunter Grass writes about the “disavowed and forgotten.” These are simplified descriptions, of course, but the struggle of human kind to live free, joyous lives is a subject worthy of prizes.”

She writes a “Back to Literature” column for an online review site (MyShelf) and awards a “Noble (Not Nobel) Prize” of her own to give emerging authors a chance being known.

But most of all, she writes her HowToDoItFrugally series of books for writers that teaches them how to make a splash out there in this busy world. Her most recent is the second edition of the multi award-winning The Frugal Book Promoter The Frugal Book Promoter: How to get nearly free publicity on your own or partnering with your publisher (The HowToDoItFrugally Series of books for writers) for kindle and The Frugal Book Promoter: Second Edition: How to get nearly free publicity on your own or by partnering with your publisher. (Howtodoitfrugally) for paperback that has helped me with everything from writing media releases to using the brand new QR Codes. It’s sister book is The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success The Frugal Editor: Put your best book forward to avoid humiliation and ensure success (How to Do It Frugally)a book that won USA Book News Best Book award and the New Millennium Award for its marketing campaign.
Also in the series are two little booklets The Great First Impression Book Proposal The Great First Impression Book Proposal: Everything You Need to Know About Selling Your Book to an Agent or Publisher in Twenty Minutes or Less and Great Little Last-Minute Editing Tips for Writers Great Little Last-Minute Editing Tips for Writers: The Ultimate Frugal Booklet for Avoiding Word Trippers and Crafting Gatekeeper-Perfect Copy, both only $6.95 and even cheaper in their Kindle iterations. Another: The More We Get Together: The Sexual & Spiritual Language of Love.

Carolyn learned her marketing smarts as a publicist and journalist but mostly she brings her experience promoting her own novel and poetry to these how-to books. One of them is her little Christmas chapbook Blooming Red Blooming Red: Christmas Poetry for the Rational, and her multi award-winning novel This Is the Place This Is the Place available used for only about $1.

Here are some of her and my favorite Nobel Prize Winners:

1. Nobel Prize-Winner Toni Morrison Beloved—I cannot think of one of her books in which you will not find shades of discrimination, nor one that is not exquisitely written.
2. First Time Novelist Leora G. Krygier—First the Raven explores the prejudices one people nurture against their own kind.
3. Harper Lee for To Kill a Mockingbird—A story of a small southern community’s bigotry and one family’s courageous struggle against it.
4. Ralph Ellison’s Invisible Man—A classic. The title says it all.
5. Tamin Ansary’s East of Kabul is available in book or e-book form. —A memoir that shows how living a divided life may feel isolatory.
6. Kristie Leigh Maguire’s Emails from the Edge: The Life of an Expatriate Wife—This subsidy-published book reminds us of how it might feel to be viewed only as “a foreigner.”
7. Nora Okja Keller’s Fox Girl—a story set in Korea about alienation
8. Gail Jenner’s Across the Sweet Grass Hills —A story of bigotry in Montana in the 1800s.
9. Fatelessness’s — This is this year’s Nobel Prize winner. It is beautifully translated into English.
10. Reuben Ainsztein’s In Lands Not My Own: A Wartime Journey —Published posthumously and only recently, this is a story that was very nearly lost to the world
11. Wayne Karlin’s The Wished For Country –explores how difficult it is to be a community set apart from those around it.
12. Joanne Harris for Five Quarters of the Orange—A story set in France during the German occupation about an insular community’s cruelty to its own.

On another note, check out this book on poetry: The More We Get Together: The Sexual & Spiritual Language of Love. Another great little manual for book promotion. How to Market Your Book on the Internet.

Products mentioned include:
1.  The Frugal Book Promoter: How to get nearly free publicity on your own or partnering with your publisher (The HowToDoItFrugally Series of books for writers) [Kindle eBook]  by Carolyn Howard-Johnson
$9.95
4.7 out of 5 stars   (50)
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2.  The Frugal Book Promoter: Second Edition: How to get nearly free publicity on your own or by partnering with your publisher. (Howtodoitfrugally)  by Carolyn Howard-Johnson
$14.89 Used & New from: $10.02
4.7 out of 5 stars   (50)
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3.  The Frugal Editor: Put your best book forward to avoid humiliation and ensure success (How to Do It Frugally)  by Carolyn Howard-Johnson
$13.78 Used & New from: $0.01
4.6 out of 5 stars   (43) | 2 customer discussions
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4.  The Great First Impression Book Proposal: Everything You Need to Know About Selling Your Book to an Agent or Publisher in Twenty Minutes or Less  by Carolyn Howard-Johnson
$6.95 Used & New from: $0.64
4.7 out of 5 stars   (23)
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5.  Great Little Last-Minute Editing Tips for Writers: The Ultimate Frugal Booklet for Avoiding Word Trippers and Crafting Gatekeeper-Perfect Copy  by Carolyn Howard-Johnson
$6.26 Used & New from: $1.96
4.8 out of 5 stars   (12)
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6.  The More We Get Together: The Sexual & Spiritual Language of Love  by Robert McDowell
$14.41 Used & New from: $4.57
5.0 out of 5 stars   (17) | 1 customer discussion
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7.  Blooming Red: Christmas Poetry for the Rational  by Carolyn Howard-Johnson
$5.95 Used & New from: $1.96
4.9 out of 5 stars   (8)
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8.  This Is the Place  by Carolyn Howard-Johnson
Used & New from: $0.96
4.7 out of 5 stars   (34)
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9.  Beloved  by Toni Morrison
Used & New from: $0.01
3.8 out of 5 stars   (881)
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10.  First the Raven  by Leora Krygier
Used & New from: $2.99
5.0 out of 5 stars   (7)
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11.  To Kill a Mockingbird  by Harper Lee
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4.6 out of 5 stars   (3,747) | 8 customer discussions
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12.  Invisible Man  by Ralph Ellison
$10.64 Used & New from: $0.01
4.3 out of 5 stars   (499) | 4 customer discussions
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13.  Emails from the Edge: The Life of an Expatriate Wife  by Kristie Leigh Maguire
Used & New from: $0.01
3.8 out of 5 stars   (9)
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14.  Fox Girl  by Nora Okja Keller
Used & New from: $0.01
4.3 out of 5 stars   (14)
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15.  Across the Sweet Grass Hills  by Gail Fiorini-Jenner
Used & New from: $0.01
4.6 out of 5 stars   (26)
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16.  Fatelessness  by Imre Kertesz
$10.10 Used & New from: $2.34
4.5 out of 5 stars   (75)
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17.  In Lands Not My Own: A Wartime Journey  by Reuben Ainsztein
Used & New from: $0.01
3.9 out of 5 stars   (7)
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18.  The Wished For Country  by Wayne Karlin
$16.04 Used & New from: $0.01
5.0 out of 5 stars   (3)
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19.  Five Quarters of the Orange  by Joanne Harris
Used & New from: $0.01
4.1 out of 5 stars   (164)
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20.  The More We Get Together: The Sexual & Spiritual Language of Love  by Robert McDowell
$14.41 Used & New from: $4.57
5.0 out of 5 stars   (17) | 1 customer discussion
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21.  How to Market Your Book on the Internet [Kindle eBook]  by Denise Cassino
$2.99
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Customer Discussions about products in this guide
Discussion Replies Latest Post
what to read after To Kill A Mockingbird???????? 27 Oct 9, 2014
The Frugal, Smart and Tune-In Editor 6 Jun 14, 2014
The Value of Reviews 0 Apr 29, 2014
The Sexual and Spiritual Language of Love 2 Jun 13, 2013
What are the greatest novels by novelists who published only one novel? 2 Mar 11, 2013
Children 19 Aug 4, 2010
Real-Life Atticus Finches and Tom Robinsons 0 Jul 7, 2010
The Best of Times, The Worst of Times 0 Jul 3, 2010
A good coming of age novel? 1 May 23, 2010
to kill a mockingbird 2 Apr 8, 2010
Welcome to the Invisible Man forum 3 Aug 17, 2008
Invisible Man movie 1 Nov 2, 2006
 
   

About this Guide

 

Author

Denise Cassino (Colorado)
Qualifications: Author, Editor, Publicist
Last updated: 4/18/12
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