As an entrepreneur, you already have a million things to worry about when it comes to running your business. And if you've read enough business books and talked with other successful business owners, marketing is definitely one of the the things that should be at the top of your to-do list. Hiring help from the experts may be a good option. But when you're starting out, you also want to make sure that your plans are within your budget. Plus, there really is no one else who knows your business the way you do.
One of the best ways of letting people know about your products and services is to get in the pages of the magazines and newspapers, and be interviewed by radio or TV stations. It's free and it establishes you as the expert when people see you in the news answering questions about your topic. To contact journalists, you first have to craft, format and submit a press release. But how do you go about that? How do you ensure that you a write a professional news release that will grab the attention of the media?
These are just some of the best books that will save you time, effort and money (and heartaches from rejections) when it comes to writing a killer press release that will get you noticed by the media and give your business that exposure that it deserves.
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How To Write A Press Release: 84 Easy Tips To Get Free Publicity For Your Business Or Website: A Beginner's Guide For Anyone Interested In Writing And ... Of Free Press Release Distribution Services by Brian Cook
The Results-Driven Press Release Formula: The 5 Essential Elements for Writing Press Releases that Drive Results [Kindle eBook] by Tara Geissinger
Press Releases Are Not a PR Strategy: An Executive's Guide to Public Relations by Linda B. VandeVrede
Press Releases Are Not a PR Strategy by Linda B. VandeVrede
Writing Press Releases [Kindle eBook] by Richard C. Blackwell
Get Ahead in Publicity, Newsletters, and Press Releases by Alison Baverstock
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly by David Meerman Scott
Writing a Press Release: How to Get the Right Kind of Publicity and News Coverage by Peter Bartram
Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement by Sandra L. Beckwith