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go green and become more environmental friendly

A guide by Frank Roettgers "Author of Going Green Together" (Frankfurt, Germany)

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So you would like to go green with your company and become more environmental friendly?

If your goals are to reduce your carbon footprint, be more energy efficient, and make your business operations greener to be sustainable in the long run, then you will need to create a company culture, which encourages employees to think and act green in order to reach your goals. Employees are the linchpin of organisations’ strategic operational success and therefore determine whether your green ambitions succeed or fail.

The good news is: studies show that the majority of employees are self-motivated to participate in green initiatives. However, in most companies such behaviour is not supported or encouraged. Therefore, a green framework needs to be created, using reorganisation skills and change management.

To embed green thinking in daily work routines as well as all business and decision-making processes, organisations can intervene at several stages. Keeping in mind that greening a business is something to do with employees rather than to them, organisations cannot force employees to think green, but rather cultivate a green framework by sowing four different seeds which will flourish autonomously. These four seeds, whose reciprocation facilitates reaching employee strategic alignment with a green strategy, are: company culture, communication, leadership style, and incentives.

These five books are a must read if you want to know how these four seeds are sowed right. They are a great selection of books with respect to go green the right way and show how to embed green thinking into your organisation’s daily routine authentically. Reading these five titles and applying their ideas not only results in the fact that you and all employees will feel better about themselves, because they are doing the right thing, but will also result in a sustainable competitive advantage:

Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials), Going Green Together - How to Align Employees with Green Strategies, The Truth About Green Business, Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage, Thinking in Systems: A Primer

Products mentioned include:
1.  Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials) [Bargain Price]  by Jim Collins
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2.  Going Green Together - How to Align Employees with Green Strategies  by Frank Roettgers
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3.  The Truth About Green Business  by Gil Friend
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4.  Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage  by Daniel C. Esty
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5.  Thinking in Systems: A Primer  by Donella H. Meadows
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Author

Frank Roettgers "Author of Going Green Together" (Frankfurt, Germany)
Qualifications: Environmental Consultant
Last updated: 3/4/11
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