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"Marketing"

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1. 
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,) by David Meerman Scott (Paperback - Nov 3, 2008)
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4.6 out of 5 stars   (179)
Excerpt - page 3: "... r ne Old Rules of Marketing and PR Are Ineffective in an Online World n the ..."
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Marketing & Sales
Marketing & Sales
3. 
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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness by Jay Conrad Levinson President (Paperback - May 22, 2007)
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4.3 out of 5 stars   (46)
Excerpt - page 3: "... 1 What Is Guerrilla Marketing Today? Marketing is every bit of contact your company has ..."
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4. 
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Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition by Andy Sernovitz, Guy Kawasaki, and Seth Godin (Hardcover - Feb 3, 2009)
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4.6 out of 5 stars   (132)
Excerpt - page 1: "... CHAPTER ONE What Is Word of Mouth Marketing? GET PEOPLE TALKING Here's the definition of word of mouth ..."
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5. 
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Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide by John Jantsch (Paperback - May 13, 2008)
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4.8 out of 5 stars   (42)
Excerpt - page 2: "... marketing business I want to emphasize this down faster than any ..."
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6. 
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Marketing by Roger Kerin, Steven Hartley, and William Rudelius (Hardcover - Mar 20, 2008)
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4.2 out of 5 stars   (14)
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Marketing, 2008 Edition by William M. Pride and O. C. Ferrell (Hardcover - Jan 26, 2007)
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4.4 out of 5 stars   (10)
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Marketing Metrics: 50+ Metrics Every Executive Should Master by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein (Hardcover - April 28, 2006)
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4.6 out of 5 stars   (29)
Excerpt - page 1: "... 1 INTRODUCTION In recent years, data-based marketing has swept through the business world. In its wake, measurable ..."
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9. 
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Principles of Marketing, 12th Edition by Philip Kotler and Gary Armstrong (Hardcover - Mar 9, 2007)
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3.9 out of 5 stars   (24)
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10. 
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Marketing by Dhruv Grewal and Michael Levy (Hardcover - Feb 3, 2009)
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4.7 out of 5 stars   (3)
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11. 
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout (Paperback - April 27, 1994)
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4.0 out of 5 stars   (128)
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12. 
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Marketing by Charles W. Lamb, Joseph F. Hair, and Carl McDaniel (Hardcover - Oct 8, 2008)
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Excerpt - page 3: "... LO' What Is Marketing? What does the term marketing mean to yOU? Many people ..."
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13. 
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M: Marketing w/Review Cards & OLC Access Card by Dhruv Grewal and Michael Levy (Paperback - Jan 7, 2008)
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3.8 out of 5 stars   (6)
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14. 
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Marketing by Charles W. Lamb, Joseph F. Hair, and Carl McDaniel (Hardcover - Jan 4, 2007)
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15. 
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Standard Deviants: Marketing ~ Standard Deviants (DVD - Aug 28, 2007)
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16. 
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Social Media Marketing: An Hour a Day by Dave Evans and Susan Bratton (Paperback - Oct 13, 2008)
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4.6 out of 5 stars   (31)
Excerpt - Front Matter: "... marketing efforts or beating marketers at their own game by directly ..."
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