Excerpt - page 4: "... series of words (also known as keyphrases) entered into a search box on a search engine. This term can be confusing to members of the searchmarketingindustry , ..."
Excerpt - Front Matter: "... Keeping pace with the rapidly changing searchmarketing landscape, the latest edition of Bill Hunt and Mike Moran's searchindustry bible, Search Engine Marketing, Inc., incorporates informative and enlightening sections ..."