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Sell on Amazon

Sell on Amazon

Sell on Amazon and reach hundreds

of millions of Amazon customers

Individuals and businesses can list products on Amazon,

one of the fastest ways to start selling online.

  • Pay no per-item listing fees
  • List products in more than 20 categories
  • Trusted Amazon shopping experience

You plan to sell more than 40 items a month

Unlimited sales for $39.99 a month + other selling fees

What can I sell as a Professional?
Available Categories
  • Amazon Kindle
  • Automotive & Powersports*
  • Baby Products (excl. Apparel)
  • Beauty**
  • Books
  • Camera & Photo
  • Clothing & Accessories*
  • Collectibles - Books*
  • Collectibles - Sports & Entertainment*
  • Consumer Electronics
  • Electronic Accessories
  • Gift Cards*
  • Grocery & Gourmet Food
  • Health & Personal Care
  • Home & Garden (incl. Pet Supplies)
  • Industrial & Scientific*
  • Jewelry***
  • Kindle Accessories
  • Kitchen
  • Luggage & Travel Accessories*
  • Music
  • Musical Instruments
  • Office Products
  • Personal Computers
  • Shoes, Handbags & Sunglasses*
  • Software & Computer Games
  • Sports & Outdoors
  • Tires & Wheels*
  • Tools & Home Improvement
  • Toys & Games
  • Unlocked Cell Phones
  • Video, DVD & Blu-ray
  • Video Games & Video Game Consoles
  • Watches*
  • Wine*
  • Everything Else
*Sellers must apply to Amazon for approval to sell. Contact Us to apply.

**Restrictions apply for select brands.

***Not reviewing new requests at this time.

You plan to sell fewer than 40 items a month

$0.99 per sale + other selling fees

What can I sell as an Individual?
Available Categories
  • Amazon Kindle
  • Baby Products
  • Beauty
  • Books
  • Camera & Photo
  • Cell Phones & Accessories
  • Consumer Electronics
  • Grocery & Gourmet Food
  • Health & Personal Care
  • Home & Garden
  • Kindle Accessories
  • Music
  • Musical Instruments
  • Office Products
  • Personal Computers
  • Software
  • Sports & Outdoors
  • Tools & Home Improvement
  • Toys & Games
  • Video, DVD & Blu-ray
  • Video Games

Steps to Start Selling

Decide what you want to sell

More than 20 product categories are open to all sellers, and at least 10 more are available only to Professional Sellers.

Learn more about categories 

Choose a selling plan

Sell just a few items and pay no monthly fee with the Individual plan or choose the Professional subscription for unlimited selling. The Professional selling plan is ideal if you plan to sell more than 40 items per month.

Learn more about plans & pricing 

Register and set up your account

To start selling, choose the account that fits your goals, and then register online. You'll be able to set up shipping options, notification preferences, and other account details during registration.

How Selling on Amazon Works

List your products

If a product is already available on Amazon, just add the quantity, condition, and price for your offer. Professional Sellers can add large batches of items using bulk listing tools.

Customers can see your products on Amazon

With features like 1-Click and a brand millions trust, Amazon helps customers make quick, easy, worry-free purchases.

Ship products to customers

Amazon notifies you when customers place an order. Use Fulfillment by Amazon and let Amazon do the shipping-or handle shipping yourself.

Get paid

Amazon deposits payment into your bank account at regular intervals, and then notifies you that your payment has been sent.

Have questions? Check out our FAQ

"When customers found out they

could get free shipping, the

lunchboxes began selling like crazy"

Kelly Lester, CEO, EasyLunchboxes
Please Note: All new Selling on Amazon subscriptions include access to sell on as well as Fees, available product categories, and selling requirements may vary between the two marketplaces.

*Offer limited to new Professional Selling on Amazon subscriptions only. Offer is not available to sellers who have previously registered to list on Offer includes one month of subscription fees only (you will be charged other fees, including referral fees, for items that sell on Amazon). A credit of $39.99 will be posted to your seller account to offset one month of subscription fees charged. Other limitations apply. After the trial period we will automatically charge your credit card the monthly subscription fee at the beginning of every month thereafter.
Fulfillment by Amazon
You sell it, we ship it. After 10 years and millions of orders and customers, Amazon has created one of the most advanced fulfillment networks in the world and your business can now benefit from our expertise. When a customer places an order we pick, pack, and ship it.
  • Let Amazon store, pick, pack and ship your orders for you
  • Increase sales with preferred merchandising on
  • Fulfill orders from any sales channel
Learn MoreSign Up
FBA Thumbnail Image
Amazon Product Ads
Product Ads is an advertising program that puts your products in front of millions of customers. As a seller, you simply upload your product catalog and set your cost-per-click bids and daily budget. Amazon will then display your ads in highly targeted placements throughout the site. When customers are interested in buying your product, they click through to your website and purchase the product directly from you.
  • No monthly fees and no minimum spend.
  • Amazon delivers you engaged customers.
  • You own the brand and buying experience.
Learn MoreSign Up
Product Ads
A simple, direct and profitable way to sell your items on, the world's leading online retailer. Amazon Advantage is a great way for authors, publishers, labels, and studios of all sizes to promote and sell their items on
  • Advantage for BOOKS
  • Advantage for MUSIC
  • Advantage for DVD/Videos
  • Advantage Professional for Educational, Technical & Medical titles
Learn MoreSign Up