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The Greatest Direct Mail Sales Letters of all Time

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The Greatest Direct Mail Sales Letters of all Time (Hardcover)

by Richard S. Hodgson (Author)

5.0 out of 5 stars See all reviews (2 customer reviews)

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Product Details

Hardcover: 540 pages
Publisher: Dartnell Corp.; Rev Sub edition (September 1995)
Language: English
ISBN-10: 085013238X
ISBN-13: 978-0850132380
Product Dimensions: 11.2 x 8.7 x 1.5 inches
Shipping Weight: 3.6 pounds

Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)

Amazon.com Sales Rank: #792,887 in Books (See Bestsellers in Books)

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Citations (learn more)

9 books cite this book:

Profitable Direct Marketing by Jim Kobs on page 212, and Back Matter
The Next Step in Database Marketing: Consumer Guided Marketing: Privacy for Your Customers, Record Profits for You by Dick Shaver on page 341, and page 366
Opportunities in Direct Marketing Careers (Opportunities Inseries) by Anne Basye in Back Matter
Guerrilla Marketing Attack by Jay Conrad Levinson President in Back Matter
How to Farm Successfully--By Mail by Deborah Johnson on page 64

See all 9 books citing this book

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5.0 out of 5 stars (2 customer reviews)

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Most Helpful Customer Reviews

8 of 9 people found the following review helpful:

5.0 out of 5 stars Don't waste a moment more. Order this book while they last.,

By A Customer

At last. In one place. With examples. With clear guidelines. The Book. This is the best of it's kind. A book to explain and inspire great direct mail composition. If you could only buy one book, buy this one. There are several very fine books on direct mail. Hershell Gordon Lewis has written several of them. Hodgson has a book which is easier to read and see how to apply the principles than any other single book. Short sentences - with snap, crackle and pop --- profusely illustrated with classic examples. No ponderous hair splitting and cutting down to the finest points. Here are the basics, the beginnings, the endings, the Post Scripts, the greetings ( salutations for the intellectuals) and the rest of it. You can see the pieces apart, and in the letters see how somebody put them together. No extra verbage. Good solid hard biting skills build from reading and rereading and appreciating the creative spirits of the best. Told plainly enough for even an engineer like me to use [ Engineer's definition of a sentence -- It starts with a big letter and ends with a period.]

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5 of 7 people found the following review helpful:

5.0 out of 5 stars One of the best book I've ever read on this subject, June 11, 1998

By A Customer

This book answered all of the questions that I had. It includes formulas from the greatest writers of all time, reviews of their work, and analyses of what they did and how they did it. The best.

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