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Guerrilla Marketing for Mortgage Brokers: How to Steal Customers From Your Competition (Paperback)

by David L. Hancock (Author) "Guerrilla marketing is unconventional strategies, secrets, and tactics for earning conventional goals - big profits from your small business..." (more)
Key Phrases: fusion marketing partners, marketing attack, interruption marketing, Jay Conrad Levinson (more...)

2.5 out of 5 stars See all reviews (10 customer reviews)

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Editorial Reviews

Product Description
Guerrilla Marketing For Mortgage Brokers: How to Steal Customers From Your Competition. This ground-breaking new marketing book by Certified Guerrilla Marketing Coach David L. Hancock and was inspired by Jay Conrad Levinson the author of the best-selling marketing series in history "Guerrilla Marketing". His guerrilla concepts have influenced marketing so much that today his books appear in 37 languages and are required reading in many MBA programs worldwide.

If you are interested in generating profits for your loan origination business, this is the right place for you to be looking. Every chapter you will find invaluable information that can contribute mightily to the profitability of your business.

Inside you'll learn how to think and market like a guerrilla and crush your competitors and discover exactly why your business slows down in tough economic times and exactly what you can do about it.

If you take marketing and profitability seriously, you'll consult this book every week, and your new guerrilla insights will soon be apparent on your profit and loss statement.

About the Author
David L. Hancock has been in marketing his entire life. He is an accomplished mortgage banker, speaker, author, and certified guerrilla marketing coach.

He is known in the Industry as a Marketing Master and a major threat by his competitors.

As a founding member of The Guerilla Marketing Association, David's business philosophy is to offer the absolute best tools and information available on the market in the most accessible format and at the most affordable price.

He resides in Hampton Roads, Virginia with his wife and two children.

Product Details

Paperback: 208 pages
Publisher: Morgan James Publishing, LLC (August 9, 2004)
Language: English
ISBN-10: 097461338X
ISBN-13: 978-0974613383
Product Dimensions: 8.8 x 6 x 0.7 inches
Shipping Weight: 10.4 ounces

Average Customer Review: 2.5 out of 5 stars See all reviews (10 customer reviews)

Amazon.com Sales Rank: #557,865 in Books (See Bestsellers in Books)
Popular in this category: (What's this?)
#95 in Books > Business & Investing > Real Estate > Mortgages

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Inside This Book (learn more)

First Sentence:
Guerrilla marketing is unconventional strategies, secrets, and tactics for earning conventional goals - big profits from your small business. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
fusion marketing partners, marketing attack, interruption marketing, marketing weapons, marketing calendar, guerrilla marketers, permission marketing, mortgage broker, online marketing

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Jay Conrad Levinson

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Books on Related Topics | Concordance | Text Stats

Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Citations (learn more)

This book cites 4 books:

Guerilla Marketing for the Nineties: Revised Edition by Jay Conrad Levinson on 4 pages
Earning Money Without a Job: Revised for the 90s by Jay Conrad Levinson on page 151
The Secrets of Master Marketing: Discover how to Produce an Endless Stream of New, Repeat and Referral Business by Using These Powerful Marketing and Customer Service Secrets by David L. Hancock in Back Matter
Affiliate Cash Flow Marketing by David L Hancock in Back Matter

Books on Related Topics (learn more)

Guerrilla Marketing by Jay Conrad Levinson President

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Guerrilla Marketing for Free by Jay Conrad Levinson President

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	40% buy the item featured on this page: Guerrilla Marketing for Mortgage Brokers: How to Steal Customers From Your Competition 2.5 out of 5 stars (10)
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	13% buy The High-Income Mortgage Originator: Sales Strategies and Practices to Build Your Client Base and Become a Top Producer 3.5 out of 5 stars (2) $19.77
	13% buy Marketing for Mortgage Brokers: A How-To on Trackable Direct Response Marketing Systems 3.3 out of 5 stars (3) $10.79

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130 of 136 people found the following review helpful:

1.0 out of 5 stars THIS BOOK IS A CON, September 17, 2004

By	C. Lloyd - See all my reviews (REAL NAME)

When I spotted this book on Amazon, I was excited to find a marketing book written specifically for the Mortgage business. I quickly ordered it. I was excited to finally see it arrive. But, WHAT A DISAPPOINTMENT. It is one thing to open a book and simply be dissatisfied with the content. But with this book, it was so obviously written STRICTLY for the purpose of extracting money from my pocket. There is ABSOLUTELY NOTHING in this book about marketing "strictly for mortgage brokers." Any moron would see that the book was a typical book about guerilla marketing with "Mortgage broker" added to the title - in an attempt to get a different group of people to buy the book. There are 27 chapters in the book. The table of contents has one chapter (at the very end) that even mentions the word "mortgage." But even when you read that chapter, there is still ABSOLUTELY NOTHING specific about the mortgage business. In fact, it seems as if someone merely took an outline from a standard book about marketing, used "cut and paste" or "insert" or "search and replace" to make certain "mortgage broker" was mentioned. I would bet that if the book was in a "Word" format and I performed a search for "Mortgage broker", other than the use of these words in a sub-heading, I would have less than "5" hits. We know every business is not the same and marketing is not the same regardless of the type of business. As a result, a lot of the suggestions in the book have zero correlation and fit within a mortgage environment. And the author claims he was in the mortgage business???

THIS BOOK IS A JOKE. Do not buy it. Thankfully, I did not pay shipping to get the book. I will return it immediately. Actually, this book is so bad and such a con, I would pay more than the cost of the book to return it.

Actually, the true rating for this book is a big fat zero, but Amazon doesn't give that as an option.

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60 of 63 people found the following review helpful:

1.0 out of 5 stars Generic Information, May 10, 2005

By	S. Hochman (Boca Raton, FL United States) - See all my reviews (REAL NAME)

I suppose if you need to find out about generic marketing info. this book could be for you.
But I can assure you the author has almost zero having to do with mortgages in the book. It is just the same old guerrila marketing info. you would find in the guerrila marketing book with the absence of anything specific to the mortgage industry.
In fact, the author mentions as examples of things to do, give out free samples.
I do not know of anyone giving a "free sample" mortgage, so obviously the author was just spinning the same old guerrila marketing spin all over again and only changed the title.
Do yourself a favor and buy a book that pertains to the mortgage industry.

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29 of 32 people found the following review helpful:

1.0 out of 5 stars Short on strategy, long on platitudes, September 27, 2005

By	Rene Wolk (Chicago area) - See all my reviews (REAL NAME)

This book was a disappointment. It was full of platitudes and emotional and attitudinal characteristics recommended for mortgage brokers. But it had no real techniques, no strategy. It advocated a shotgun approach to marketing; do everything, signs, websites, telemarketing, advertising, etc. Save your money.