This book, written by three well-known consultants in the education and reference publishing industry, contains all you need to know about marketing products and services to teachers and librarians. It contains an overview of the current trends in education, home-schooling, and libraries as well as in-depth information about how to develop a marketing plan. It covers traditional marketing channels such as direct mail, catalogs, publicity, advertising, exhibits, advisory boards and market research, as well as a large section on Internet marketing strategies.
Book Description
Editorial Reviews
Review
An essential reference source for fast-paced marketing decisions. Keeping up with e-mail marketing and Internet opportunities requires a solid foundation... -- Jeanne Hayes, President, Quality Education Data
Soundly researched, informatively presented, i-Tips 2000 is "must" reading for any author or publisher considering marketing to school and libraries. -- Midwest Book Review, Internet BookWatch, January 2001
This book is extraordinary! It's a "must read" for everyone who wants to be successful selling to schools and libraries! -- Fred Johnson, VP Internet Development, Haights Cross Communications
Tip # 102--BUY THIS BOOK! If you market to schools and libraries, or plan to, this book is indispensable. -- Ed Kurdyla, General Manager, Libraries Unlimited
Soundly researched, informatively presented, i-Tips 2000 is "must" reading for any author or publisher considering marketing to school and libraries. -- Midwest Book Review, Internet BookWatch, January 2001
This book is extraordinary! It's a "must read" for everyone who wants to be successful selling to schools and libraries! -- Fred Johnson, VP Internet Development, Haights Cross Communications
Tip # 102--BUY THIS BOOK! If you market to schools and libraries, or plan to, this book is indispensable. -- Ed Kurdyla, General Manager, Libraries Unlimited
From the Publisher
The Internet Monitor is a company that provides seminars and consulting services to the publishing industry. The three partners, Carol Ann Waugh, Kathryn Kleibacker, and Linda Winter have been friends and colleagues for more than 20 years.
Each of us has been involved in education and reference publishing for most of our professional lives. Besides having held executive positions in the publishing industry, we've also been consultants to more than 100 of the top educational and reference publishers over the past 10 years. Our expertise includes strategic marketing plans, product development and marketing communication development and execution.
We also create and develop web sites for our clients. Our first web site launched in the spring of 1996 and we also took on the task of marketing the site. Through our experiences with this and other sites, we've become experts on how to reach libraries and schools by using an integrated marketing approach.
Since November 1998, we've been traveling the country giving seminars on how to market to schools and libraries using traditional channels such as catalogs, direct mail, exhibits, pubic relations, reviews, sales reps, and dealers and distributors. We've also been working with numerous educational and reference publishing companies, helping them with their strategic planning, market research, product analysis, competitive analysis, and product development strategies. And, more importantly, we’ve been helping companies develop and implement their Internet marketing strategies including developing Web sites, content, "stickiness," and interactivity, and then driving traffic to the site through banner ads, newsletters, linking, key word purchases, directory and search engine listings, partnerships, and e-mail marketing.
Because there is no other book available that shows companies how to integrate the Internet into their traditional marketing programs, we decided to write this book to share our expertise and experience. We hope you enjoy reading it and learning some new strategies to help you compete in the future!
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Every aspect of promoting and marketing to libraries covered,
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: i-Tips 2000: The Insiders' Guide to School & Library Marketing (Paperback)
Now in an updated and expanded second edition, i-Tips 2000: The Insiders' Guide To School & Library Marketing, Kathryn Kleibacker, Linda Winter, and Carol Ann Waugh successfully collaborate to present authors and publishers with an invaluable, indispensable, authoritative, practical and innovative "how to" guide to successfully publicizing and marketing books to school and community libraries. Every aspect of promoting and marketing to libraries is covered including K-12 market trends; the emerging home school market; library market trends; product development strategies; internet marketing strategies; traditional marketing strategies; and concludes with predictions for 2010. Soundly researched, informatively presented, i-Tips 2000 is "must" reading for any author or publisher considering marketing to school and community libraries locally, regionally, or nationally.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
I like this book a lot!,
By A Customer
This review is from: i-Tips 2000: The Insiders' Guide to School & Library Marketing (Paperback)
This is a very useful book. There are no wasted words; every paragraph has at least one nugget of important information. I know of no other book that brings so much on this subject together in such a compact package. I am recommending it enthusiastically to our members. Robert Goodman, Publisher, Silvercat and President, San Diego Publishers Alliance
2 of 2 people found the following review helpful:
5.0 out of 5 stars
A Joy to Read!,
By "savingtrees" (Cranford, NJ) - See all my reviews
This review is from: i-Tips 2000: The Insiders' Guide to School & Library Marketing (Paperback)
It was a joy reading this book because it got my creative juices flowing. This is a book full of IDEAS you can put to work immediately to improve marketing and product development. Ideas for catalog development. Ideas for making direct mail and telemarketing more effective. Ideas for improving market research. Ideas for making the most of your trade show investment. Ideas for creating new product and improving existing product. Plus an extensive section on Web site development. And all of this was tailored for the education and library markets
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