Customer Reviews

i-Tips 2000: The Insiders' Guide to School & Library Marketing

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Now in an updated and expanded second edition, i-Tips 2000: The Insiders' Guide To School & Library Marketing, Kathryn Kleibacker, Linda Winter, and Carol Ann Waugh successfully collaborate to present authors and publishers with an invaluable, indispensable, authoritative, practical and innovative "how to" guide to successfully publicizing and marketing books to school and community libraries. Every aspect of promoting and marketing to libraries is covered including K-12 market trends; the emerging home school market; library market trends; product development strategies; internet marketing strategies; traditional marketing strategies; and concludes with predictions for 2010. Soundly researched, informatively presented, i-Tips 2000 is "must" reading for any author or publisher considering marketing to school and community libraries locally, regionally, or nationally.

This is a very useful book. There are no wasted words; every paragraph has at least one nugget of important information. I know of no other book that brings so much on this subject together in such a compact package. I am recommending it enthusiastically to our members. Robert Goodman, Publisher, Silvercat and President, San Diego Publishers Alliance

It was a joy reading this book because it got my creative juices flowing. This is a book full of IDEAS you can put to work immediately to improve marketing and product development. Ideas for catalog development. Ideas for making direct mail and telemarketing more effective. Ideas for improving market research. Ideas for making the most of your trade show investment. Ideas for creating new product and improving existing product. Plus an extensive section on Web site development. And all of this was tailored for the education and library markets

Great collection of marketing essays chock full of good-tasting morsels of educational marketing advice baked to perfection. I recommend a "must read" for amateur and veteran educational marketers alike. George Halo, National Sales Manager, Curriculum Administrator