i-mode Strategy [Hardcover]

Takeshi Natsuno (Author)

Book Description

Publication Date: January 14, 2003 | ISBN-10: 0470851015 | ISBN-13: 978-0470851012 | Edition: 1

First introduced in 1999, i-mode was the world's first smart phone for Web browsing. The i-mode wireless data service offers color and video over a variety of handsets. Its mobile computing service enables users to do telephone banking, make airline reservations, conduct stock transactions, send and receive e-mail, play games, access weather reports and have access to the Internet. It can offer a wide array of websites from internationally known companies such as CNN to very local information.
In Japan, the number of i-mode users is close to a sensational 13 million. This means that 10% of Japan's total population are using i- mode after not even 2 years of its existence.

i-mode Strategy authored by one of the main architects behind i-mode:
* Discusses the success story of i-mode to date
* Offers highly probable future projections for the technology
Written by the most highly respected expert in the field, i-mode Strategy is an absolute must for everyone wanting to know more about NTT DoCoMo's sustainable business model and i-mode strategy

Editorial Reviews

Review

"...a fascinating read for anyone who's in the mobile communications area...should be on the reading list of every executive in the mobile communications industry..." (Global Telecoms, February 2003)

"...all those interested in the outcome should read this book..." (IEE Review, February 2003)

"...ideal for the corporate telecomms executive ..readable and accessible..." (Telecomworldwire, 26 March 2003)

From the Back Cover

Since its introduction in February 1999 i-mode has become the world's largest wireless Internet service with more than 35 million subscribers. Its mobile computing service enables users to access telephone banking, make airline reservations, conduct stock transactions, send and receive e-mail, play games, access weather reports and have access to the Internet. It can offer a wide range of websites from internationally known companies such as CNN down to specialised local information.

Widely acknowledged as the founder of i-mode, Takeshi Natsuno discusses the success story of i-mode to date by providing a behind-the-scenes look at the management concepts applied while formulating the i-mode strategy. This stimulating volume provides a hands-on look at how he managed to effectively introduce the Internet way of thinking rather than the telecoms way of thinking in order to implement the i-mode service. He explains his strategy on success, concepts involved, practice, alliances and effects and uses his wealth of experience to predict future projections.

Written by the most highly respected expert in the field, i-mode Strategy is an absolute must for everyone wanting to know more about NTT DoCoMo's sustainable business model and i-mode strategy.

Product Details

• Hardcover: 182 pages
• Publisher: Wiley; 1 edition (January 14, 2003)
• Language: English
• ISBN-10: 0470851015
• ISBN-13: 978-0470851012
• Product Dimensions: 9.5 x 5.9 x 0.8 inches
• Shipping Weight: 14.2 ounces
• Average Customer Review: 2.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #3,228,209 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2.0 out of 5 stars Quick read, but poorly written, January 25, 2009

By 

V. Cole (NY, NY USA) - See all my reviews
(REAL NAME)   

This review is from: i-mode Strategy (Kindle Edition)

The book's title promises "i-mode strategy" but fails to deliver anything but a strangely low-level account covering some of the difficulties encountered in the initial development and launch of i-mode. The book feels like it's been scrubbed clean of interesting anecdotes by a corporate PR department. It's also written by an author who remains annoyingly proud of her luddite status, so there's very little in the way of real tech strategy to be gleaned from it.

2.0 out of 5 stars Not a STAR product, March 2, 2004

By 

Tam Poh Poh (Malaysia) - See all my reviews

This review is from: i-mode Strategy (Hardcover)

I was eager to wait for this book initially, thought the book would given same information as what I had read on Nokia. The book is I-Mode strategy and I think not much strategy were discussed by the author.

I think Natsuno-san, is not "open" enough to discuss about I-Mode strategy.

The writings are basic about I-Mode and what the progress. This is not a worth purchase. I think the readers would more interested about how they build I-Mode at the beginning (not technical way) like the branding strategy, policy and etc. There is a lot of issue had not been discuss in the book.