Customer Reviews

i-mode Strategy

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The book's title promises "i-mode strategy" but fails to deliver anything but a strangely low-level account covering some of the difficulties encountered in the initial development and launch of i-mode. The book feels like it's been scrubbed clean of interesting anecdotes by a corporate PR department. It's also written by an author who remains annoyingly proud of her luddite status, so there's very little in the way of real tech strategy to be gleaned from it.

I was eager to wait for this book initially, thought the book would given same information as what I had read on Nokia. The book is I-Mode strategy and I think not much strategy were discussed by the author.

I think Natsuno-san, is not "open" enough to discuss about I-Mode strategy.

The writings are basic about I-Mode and what the progress. This is not a worth purchase. I think the readers would more interested about how they build I-Mode at the beginning (not technical way) like the branding strategy, policy and etc. There is a lot of issue had not been discuss in the book.