From the Back Cover
‘Why has i-mode grown so big, so fast?’ is a question Takeshi Natsuno is repeatedly asked. In just four years since its launch, i-mode has become the world’s largest wireless Internet service and continues to evolve with more and more applications constantly bridging the gap between the cyber and real worlds.
In this volume, Takeshi Natsuno answers the question by explaining that the driver behind i-mode’s growth is it vigorous ecosystem. The i-mode ecosystem brings together skills, creativity and resources from a vast range of fields and industries from content creation to phone manufacturing and service provision. New and attractive services are constantly being developed making subscribers’ lives more convenient and enjoyable.
Following on from his earlier book, i-mode Strategy, Takeshi Natsunodiscusses the type of markets
i-mode has created and NTTDoCoMo’s vision for its future development as i-mode expands overseas.
Not just another Internet business book, The i-mode Wireless Ecosystem is full of useful ideas that will be applicable to individuals working in all aspects of the information technology industry. It will help you to use ecosystem thinking to energise your own business.
‘The 505i i-mode phone, brought to you by the i-mode ecosystem, went on sale recently. Conversation, communication by e-mail, game playing, capturing memories with a digital camera – with the 505i, everything you enjoy most is right there, in the palm of your hand.’