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The i-mode Wireless Ecosystem Kindle Edition

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Editorial Reviews

From the Back Cover

‘Why has i-mode grown so big, so fast?’  is a question Takeshi Natsuno is repeatedly asked.  In just four years since its launch, i-mode has become the world’s largest wireless Internet service and continues to evolve with more and more applications constantly bridging the gap between the cyber and real worlds.

In this volume, Takeshi Natsuno answers the question by explaining that the driver behind i-mode’s growth is it vigorous ecosystem.  The i-mode ecosystem brings together skills, creativity and resources from a vast range of fields and industries from content creation to phone manufacturing and service provision.  New and attractive services are constantly being developed making subscribers’ lives more convenient and enjoyable.

Following on from his earlier book, i-mode Strategy, Takeshi Natsunodiscusses the type of markets

i-mode has created and NTTDoCoMo’s vision for its future development as i-mode expands overseas.

Not just another Internet business book, The i-mode Wireless Ecosystem is full of useful ideas that will be applicable to individuals working in all aspects of the information technology industry.  It will help you to use ecosystem thinking to energise your own business.

‘The 505i i-mode phone, brought to you by the i-mode ecosystem, went on sale recently.  Conversation, communication by e-mail, game playing, capturing memories with a digital camera – with the 505i, everything you enjoy most is right there, in the palm of your hand.’

About the Author

Takeshi Natsuno is directly responsible for all of strategy i-mode, the world’s largest wireless Internet service, with more than 34 million subscribers. After he graduated from Waseda University, he first joined a leading company in the Japanese energy industry. After gaining extensive experience in real estate development projects there, he entered the Wharton School at the University of Pennsylvania and earned an MBA. Before he joined NTT DoCoMo in 1976 he launch the widely i-mode service, he was an executive vice president at an Internet start-up company from 1996 to 1997. He is well known as the founder of i-mode and was selected as one of the 25 most influential e-business leaders worldwide by Business Week in 2001. He has also written i-mode Strategy, the predecessor to this volume (John Wiley & Sons Ltd, 2003).

Product Details

  • File Size: 2936 KB
  • Print Length: 190 pages
  • Publisher: Wiley; 1 edition (December 10, 2007)
  • Publication Date: December 10, 2007
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B000QUCUBQ
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #2,697,869 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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1 of 2 people found the following review helpful By Giovanni Bertani on November 26, 2003
Format: Hardcover
Interesting introduction on i-mode model that still is not really well known in Europe and USA. I suggest this to anyone interested on mobile consumer added value services.
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