iBrain: Surviving the Technological Alteration of the Modern Mind [Bargain Price] [Hardcover]

Gary Small (Author), Gigi Vorgan (Author)

Book Description

Release date: October 14, 2008

Their insights are extraordinary, their behaviors unusual. Their brains—shaped by the era of microprocessors, access to limitless information, and 24-hour news and communication—are remapping, retooling, and evolving. They're not superhuman. They're your twenty-something coworkers, your children, and your competition. Are you keeping up?

In iBrain, Dr. Gary Small, one of America's leading neuroscientists and experts on brain function and behavior, explores how technology's unstoppable march forward has altered the way young minds develop, function, and interpret information. iBrain reveals a new evolution catalyzed by technological advancement and its future implications: Where do you fit in on the evolutionary chain? What are the professional, social, and political impacts of this new brain evolution? How must you adapt and at what price?

While high-tech immersion can accelerate learning and boost creativity, it also has its glitches, among them the meteoric rise in ADD diagnoses, increased social isolation, and Internet addiction. To compete and thrive in the age of brain evolution, and to avoid these potential drawbacks, we must adapt, and iBrain—with its Technology Toolkit—equips all of us with the tools and strategies needed to close the brain gap.

Editorial Reviews

From School Library Journal

According to Vorgan (The Memory Bible) and Small, one of America's leading neuroscientists, digital technology has altered the neural circuitry in human brains and triggered an evolutionary process in just one generation. The authors identify the inherent problems and challenges this poses, providing a technology toolkit filled with strategies to preserve one's humanity and keep up with the latest technology. They make their case based on abundant research in the areas of health, psychology, pediatrics, education, business, and technology. Their exercises include developing face-to-face communication skills as well as mastering electronic games. A compelling as well as timely read, this is highly recommended for all libraries.
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Review

"A book about your brain that should make you think-twice." (Alvin Toffler, author of Future Shock )

"A valuable road map for the race to stay on track during the current evolution of the brain." (Terry Semel, CEO, Windsor Media; former CEO, Yahoo! )

See all Editorial Reviews

Product Details

• Hardcover: 256 pages
• Publisher: William Morrow; 1 edition (October 14, 2008)
• Language: English
• ISBN-10: 0061340332
• ASIN: B002EQ9LTY
• Product Dimensions: 8.9 x 5.9 x 1.3 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 3.2 out of 5 stars  See all reviews (14 customer reviews)
• Amazon Best Sellers Rank: #430,724 in Books (See Top 100 in Books)

Most Helpful Customer Reviews

25 of 26 people found the following review helpful

4.0 out of 5 stars stressed? anxious? can't stop checking your e-mail? you may have techno brain burnout. April 21, 2009

By Vita M. Haake

Format:Hardcover

iBrain, written by Dr. Gary Small - a neuroscientist and director of the Memory & Aging Research Center at UCLA's Semel Institute for Neuroscience & Human Behavior - paints a picture of the complex human brain in words that are easy for those without a science background to understand. iBrain's main focus is to educate and caution readers about damage that frequent technology use can have on interpersonal skills - an area that Dr. Small posits is a strength that "digital immigrants" (those over age 30) have over "digital natives" (those under 30 who have been exposed to technology their entire lives.)

The book starts by explaining how the human brain develops at different stages of life - malleable in both children and adults, and at it's prime in middle age. Dr. Small cites several studies in both children and adults that tie frequent technology use to conditions such as ADD, ADHD, Autism, depression, anxiety, and even sociopathic behavior. Dr. Small cautions that the damage of frequent technology use is especially prevalent for children under eight years old. The news is not entirely dismal, however; he also cites studies that show strengths in cognitive abilities that can be attributed to searching the Internet and using similar technologies.

A recurring theme in iBrain is the issue of multitasking. Dr. Small attempts to prove that multitasking is not beneficial to productivity or attention levels. He explains that a condition called "continuous partial attention" is plaguing those that use the Internet frequently. This condition is described as "keeping tabs on everything but not really focusing on anything." This phenomena can also lead to "techno brain burnout," something that Dr. Small believes is threatening to become an epidemic if people don't become more aware of how frequent technology use can effect them.

After stating his case that technology use, particularly at addictive levels, is changing the way humans interact and empathize with each other, Dr. Small provides some self-help resources. He includes several short tests to determine strengths and weaknesses in brain function and interpersonal abilities along with exercises for improvement in these areas. He also provides helpful tips for technologies (such as e-mail and instant messaging) designed to help users be more considerate to others' feelings as well as reduce multitasking challenges. Appendices include text messaging shortcuts, common emoticons, resources for addiction, and technology toolkit resources varying from brain exercises to online file storage.

The book is helpful for both digital immigrants and digital natives, though it seems to paint digital natives in a negative light at times. Dr. Small does state that the collaborative nature of the Internet and its effect on specific parts of the brain has boosted opportunities for creative expression, something seen as a benefit to society. Most of the claims made in this book are based on small or limited studies and Dr. Small admits that research on this subject is only beginning. iBrain does a thorough job of outlining potential problems and provides many solutions to help prevent us from becoming antisocial, unfeeling humans riddled with anxiety and the inability to focus on tasks at hand.

66 of 83 people found the following review helpful

1.0 out of 5 stars Designed to Sell Fear to the Fearful November 14, 2008

By Bryan Long

Format:Hardcover|Amazon Verified Purchase

I have read Small's book "iBrain" over the last couple of days and am very unimpressed.

I suppose by Small's description of Digital Immigrants and Digital Natives, I am an early immigrant or perhaps a "pioneer" --- I went online in my early 20s connecting to the first online communities (dial-up bulletin boards in the early 80s). My brain was still a little plastic then, I suppose, so I'm like someone who immigrates as a young adult.

It seems to me Dr. Small set about to write a book that would appeal to the fears of the digital immigrants, the fears of all parents, and the disparaging emotions of those who just generally feel that the world is going to the dogs.

Dr. Small's writing is full of emotionally laden language. Teenagers don't just look at computer screens, they "stare". Their music doesn't play, it "blares". Each chapter is prefaced by a short horror story about a cyberaddicted person. Do-it-yourself "assessment tests" at the back of the book ask questions that would lead most honest people to worry about themselves -- and even more likely, to fill in the answers for their spouse or child in a negative way.

Small conflates TV with computer use in much of his writing; despite their similar screens they are completely different. He reports early in the book that "a recent Kaiser study found that young people eight to eighteen years of age expose their brains to eight and a half hours of digital and video sensory stimulation each day." Note his choice of words: "expose their brains to...". Not "experience" or "use", but "expose their brains"; like exposure to radiation. His choice of words already betrays his judgment and seeks to set the reader's bias. But the study notes that only one hour of this is using the computer! Four hours is video and TV, nearly two hours is music. Less than an hour is video games. Through the book, however, Small would have the reader worry about computer use causing not only brain changes, but autism symptoms and other antisocial personality disorders. Is this likely to be the computer use, or the TV watching?

Now of course it is clear that new technology is seductive and can be addictive. It is just common sense that playing computer games that repeatedly give you a simulation of blowing someone's head off is going to affect your emotional health. In that, some games ARE worse than TV because usually once you've watched the movie once or twice you are done with it, whereas you play the game over and over for hours. On the other hand, if you watch four or more hours of schlok TV every day, you are going to be brain damaged.

But don't blame it on the Internet. Sure, some kids or adults are going to spend too much time on the Internet, or develop addictions to porn or Facebook or Ebay. Just like some kids who smoked pot really did go on to get addicted to heroin.

In summary, I think Small throws in a few interesting tidbits about brain function, but his conclusions are suspect and his tone highly judgmental. Yes, computer use is causing changes in brain wiring, just like the printing press, telephone, radio and TV, and even automobiles. And there are always people who aren't well adjusted. Why jump to the conclusion that computers are a cause rather than a refuge? Well, everybody has to make a buck -- but I'm sorry to have contributed to his income.

16 of 18 people found the following review helpful

4.0 out of 5 stars Say you want an evolution? November 26, 2008

By Wilma W. Dague

Format:Hardcover

Say you want an evolution?

iBrain: Surviving the Technological Alteration of the Modern Mind by Gary Small, M.D. and Gigi Vorgan

Dr. Gary Small and Gigi Vorgan's iBrain is a fascinating book that details how technology is changing our brains. Their main thesis is that our brains and the brains of our children are much more plastic and changeable than we have been led to believe. They differentiate between digital immigrants: people who had to learn technology such as computers and cell phones as adults, and digital natives: people who have known technology since birth. The good news for middle-aged digital immigrants is that we have the advantage over older ones and the younger natives, because our brains are plastic enough to respond to and learn new technologies than older brains, but we retain the social skills that native sometimes lack.

My son has a mild form of autism called Asperger's Syndrome, so I panicked for a moment. Did I let him watch television too much when he was younger. Play on the computer? No and no-he wasn't interested thankfully. But he is now, and I was surprised to learn that digital natives suffer some of the same symptoms as autistic individuals: lack of eye contact; a just-the-facts approach to communication, and a lack of give-and-take in conversation. So now that he's a PSP fanatic, is my son's Asperger's getting worse? I don't think so. He has enough else going on. According to iBrain, that seems to be the key. All electronics and no face time, makes for digital natives that have poor social skills, so it is very important to reinforce human connection away from electronic devices. The warning against multitasking and how is can contribute to anxiety and attention deficit disorder symptoms seem particularly relevant today when so many of us have trouble paying attention.

The book provides many resources for understanding the best uses of technology determining whether or not technology is interfering with our lives. The questionnaires designed to locate the difficulties technology are followed by tangible exercises for improving our real world connections. The authors even include a glossary of technological terms, an especially-helpful list of emoticons and texting abbreviations, and a list of professional organizations that help with cyber addictions.

The message of iBrain is not that technology is good or bad, but that it is both. Electronic devices can change the structure of our brains and leave us disconnected and lonely, but they can also help us accomplish much in terms of work, economics and social connection. For the sake of our brains, however, we must walk the fine line of being able to use and learn how to use new technologies, without losing our essential humanity.