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iPhone Millionaire: How to Create and Sell Cutting-Edge Video Paperback – August 7, 2012


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Editorial Reviews

About the Author

Michael Rosenblum has for the past 25 years been on the cutting edge of the digital revolution. He has built or designed television stations and networks worldwide based on the concept of the VJ or video journalist, which he originated.  He has founded several media companies including nyvs.com, The Travel Channel Academy, Video News International, and Rosenblumtv. com, among others.  He has trained more than 40,000 people to work as independent Video Journalists and has thousands of hours of programming for cable and broadcast. His clients include The United Nations, The BBC, The Guardian, The Voice of America, McGraw Hill, Conde Nast etc..
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Product Details

  • Paperback: 240 pages
  • Publisher: McGraw-Hill Education; 1 edition (August 28, 2012)
  • Language: English
  • ISBN-10: 0071800174
  • ISBN-13: 978-0071800174
  • Product Dimensions: 6.1 x 0.6 x 9 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #505,157 in Books (See Top 100 in Books)

More About the Author

Michael Rosenblum

For more than 25 years, Mr. Rosenblum has been on the cutting edge of the digital 'videojournalist' revolution. During this time, he has led a drive for video literacy, and the complete rethinking of how television and online video is made and controlled.

His work has included: The complete transitioning of the BBC's national network (UK) to a VJ-driven model, starting in 2002. The complete conversion of The Voice of America, the United States Government's broadcasting agency (and the largest broadcaster in the world), from short wave radio to television broadcasting and webcasting using the 'VJ" paradigm (1998-present). The construction of NYT Television, a New York Times Company, and the largest producer of non-fiction television in the U.S. Rosenblum was both the President and founder of NYT TV, (all based on the "VJ" paradigm - 1996-1998). He was also President and founder of Video News International, a global VJ-driven news gathering company, with more than one hundred journalists around the world. (1993-1996). In partnership with Al Gore, he conceived of and founded Current TV. In partnership with Lisa Lambden, he founded The Travel Channel Academy (www.travelchannelacademy.com) and New York Video School (www.nyvs.com).

He has designed, built and implemented VJ-driven news channels around the world, including Time Warner's NY1 News, Associated Newspapers (UK) London based Channel 1, Young Broadcasting stations in the U.S., Switzerland's largest commercial TV broadcaster, TeleZuri, as well as a host of smaller projects such as Eritrea's ERI-TV and Sri Lanka's SLBC. His consulting clients include The BBC, TV-24/Germany, TV4/Sweden, Oxygen Media, BBC, KBC, TVL, Danmarks Radio (DK), TV-3 Sweden, Norway & Denmark, Tokyo Broadcasting, and Korea Broadcasting.

As a producer, Rosenblum has produced or overseen production on more than two thousand hours of programming for both network and cable television. His shows have included the long-running Trauma: Life in the E.R., Paramedics, Police Force, Labor and Delivery, and Science Times. These series have aired on TLC, Showtime and National Geographic channels. He has also produced for ABC, CBS, Oxygen and the BBC. Most recently his groundbreaking 5 Takes series for Discovery has completely rewritten the production paradigm. The company currently has more than 300 hours in production for this year alone.

He has conducted his unique VJ training classes all over the world, from Thailand to Marrakech, and has lectured extensively both overseas and in the U.S. He is an adjunct professor of communication at New York University, where he teaches "Television and the Information Revolution", a course of his own design, and at The Bauhaus in Germany. His Brussels based Rosenblum Institute trains European journalists to work as VJs. He is the author of Videojournalismus (Germany).

Customer Reviews

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Most Helpful Customer Reviews

7 of 8 people found the following review helpful By shortcinema on August 20, 2012
Format: Kindle Edition Verified Purchase
I read this in two sittings. I would have read it in one but I really needed to get to bed given that it was 4:00 in the morning.

Though the main title is ridiculous (blame the publisher not the author) I have to say this is one of the most encouraging and inspiring books on the topic I have read in a long while. Mr. Rosenblum obviously has the credentials to backup what he writes. And instead of holding on to the old world ways of doing things he opens his arms wide to the Web 2.0 generation and says "Come on in. There is enough to go around" AND explains how to do it.

At first I was annoyed by the biographical paragraphs. I just wanted to get to the nitty gritty. But as I read on I realized the backstories were there to continually remind the reader that anyone can make a career in video, TV or film because Micahel Rosenblum was that "anyone".

Readers with previous experience in film and video will want to argue with several things he advises. You may want to fling your book or kindle across the room when you read some of what he writes about lighting or camera work. But if the biographical info he provides in the book is to be believed (which can be confirmed on IMDB) he has been in the trenches and knows what will work and more importantly what can sell. Isn't making a living in this industry what we are all looking to do?

For the novice this book will help you create a body of work (sometimes paid) that can get you future paid gigs.
For the experienced this can be the information that may help a stalled career.
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7 of 8 people found the following review helpful By Vicki on August 29, 2012
Format: Paperback Verified Purchase
I love to travel! On my trips I take tons of pictures and show them to anyone who will look at them. I talk to anyone who will listen about travel. I'm even a travel agent so I can work in the travel industry. I travel a lot but I don't get to travel as much as I would like. I watch the Travel Channel and a secret part of me wants that job - a job that will pay me to travel. When friends and family say, "Oh! You're going on another trip?" I can say, "Yes! It's my job!" I've been mulling over how to break into the travel video industry for a while now but it just seemed impossible. Recently, I found this book the iPhone Millionaire How To Create And Sell Cutting-Edge Video. Anytime millionaire is mentioned in the title of anything I immediately assume it's a get rich quick scheme and I don't bother, but it was the second half of the title that got my attention so I bought it. I'm very glad I did! This book does three things - and it does them well. First, it really breaks down the television/video industry into manageable bites so it doesn't feel so large and impenetrable. Second, it breaks down making a video into easy, simple terms so it really feels doable. Third, this book is your personal cheerleader. The author does a fantastic job of making you feel like you can do this and you can be successful!

Right from the beginning of the book on page 3 the author talks about all of the millions and millions of hours of video that is needed to "feed" television, phones, computers etc. He asks, "Who is going to make all that video?" Then he answers his question with, "It could be you. It should be you." The book is written with such enthusiasm and encouragement - I believe him.
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4 of 4 people found the following review helpful By eric wein on January 2, 2013
Format: Paperback Verified Purchase
I didn't know anything about how to shoot videos or about the video business before I read this book. This book really opened up my eyes to the way cable TV, the internet, digital cameras, and smart phones have made getting into the media business so much easier than it was just a few short years ago. Even if you have no intention of getting into the video production business, the book is still worth reading because it's highly entertaining and offers brilliant insights into the way the internet is changing every facet of our lives; you will look at the world around you differently and you'll see business opportunities that have probably been right in front of you all along. A GREAT book.
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2 of 2 people found the following review helpful By Len Clark on August 22, 2012
Format: Paperback Verified Purchase
I learned about Michael Rosenblum just over a year ago. I have been training with his videos and have even had the chance to talk with him. When I learned that iPhone Millionaire was announced I preordered immediately. A few days ago I received the book and devoured it is one reading. The book has not only changed the way I approach video on the iPhone, it has changed my whole mindset.

My name is Len Clark and I represent a mobile journalism company. Today, I not only know more about mobile journalism but I have more credibility based on my Mojo examples. I am ordering the book for every client and prospective client.

I hope there is a graduate level program and book in the future!

Len Clark
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2 of 2 people found the following review helpful By Robert on February 2, 2013
Format: Paperback Verified Purchase
iPhone Millionaire: How to Create and Sell Cutting-Edge VideoGreat tips Michael, for anyone who wants to make snappy videos. I already have some experience, but I learned a lot from your book. And I very much appreciate your entrepreneurial spirit that's sprinkled throughout the book. A good and easy read, conversational style, lots of tips and personal sharing.
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