iPhone and iPad Apps Marketing and over one million other books are available for Amazon Kindle. Learn more


or
Sign in to turn on 1-Click ordering.
or
Amazon Prime Free Trial required. Sign up when you check out. Learn More
Sell Back Your Copy
For a $4.00 Gift Card
Trade in
More Buying Choices
Have one to sell? Sell yours here
iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps (2nd Edition) (Que Biz-Tech)
 
 
Share your own customer images
Search inside this book
Start reading iPhone and iPad Apps Marketing on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps (2nd Edition) (Que Biz-Tech) [Paperback]

Jeffrey Hughes (Author)
3.9 out of 5 stars  See all reviews (10 customer reviews) |
List Price: $24.99
Price: $16.07 & eligible for FREE Super Saver Shipping on orders over $25. Details
You Save: $8.92 (36%)
  Special Offers Available
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
Only 8 left in stock--order soon (more on the way).
Want it delivered Friday, May 25? Choose One-Day Shipping at checkout. Details
Textbook Student FREE Two-Day Shipping for students on millions of items. Learn more

Formats

 Amazon Price New from Used from
Kindle Edition $8.84   -- --
Paperback $15.93   -- --
Paperback, October 10, 2011 $16.07   -- --
Sell Back Your Copy for $4.00
Whether you bought it on Amazon or somewhere else, you can sell it back through our Book Trade-In Program at the current price of $4.00.
Used Price$15.00
Trade-in Price$4.00
Price after
Trade-in$11.00

Book Description

Publication Date: October 10, 2011 | ISBN-10: 0789748339 | ISBN-13: 978-0789748331 | Edition: 2

The Easy, Step-by-Step Guide to Marketing Your iPhone/iPad Apps–Now Fully Updated!

Grab your share of the multibillion-dollar iPhone/iPad app market! Top mobile app marketer Jeffrey Hughes will show you how to create an app that will sell, find customers who’ll buy it, and motivate them to lay down their hard-earned cash, right now! Don’t just throw your app out there; learn how to get noticed and make sales no matter how crowded the App Store gets! Completely revised for today’s iPhone/iPad marketplace, this book walks you through building a winning marketing plan, positioning your app, crafting your message, using the latest social marketing techniques, connecting with your best customers, and more! Absolutely no marketing experience is needed. With plenty of examples, screen shots, and step-by-step directions, this book makes iPhone/iPad app marketing easy!

 

You’ll Learn How To:

• Create an app with unique value to customers who’ll pay for it

• Cut through the clutter in an App Store with more than 475,000 apps

• Target and segment your audience–and reach it with pinpoint accuracy

• Identify your true competitors, learn from them, and successfully sell against them

• Use social media to build strong relationships with thousands of potential buyers

• Learn how to maximize social media tools such as Facebook, Twitter, and YouTube and gain the exposure your app needs

• Create an integrated, consistent total message: naming, icons, graphics, website, App Store text, and more

• Utilize social media to generate positive word-of-mouth

• Get promoted in traditional media at surprisingly low costs

• Time your launch and marketing activities for maximum impact

• Write, publish, and distribute winning press releases

• Price your app carefully and adjust pricing to maximize long-term revenue

Check Out Related Media
 
   

Special Offers and Product Promotions

  • Buy $50 in qualifying physical textbooks, get $2 in Amazon MP3 Credit. Here's how (restrictions apply)

Frequently Bought Together

iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps (2nd Edition) (Que Biz-Tech) + App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want + The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed
Price For All Three: $54.96

Show availability and shipping details

Buy the selected items together

  • In Stock.
    Ships from and sold by Amazon.com.
    Eligible for FREE Super Saver Shipping on orders over $25. Details

  • App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want by Ken Yarmosh Paperback $19.79

    In Stock.
    Ships from and sold by Amazon.com.
    Eligible for FREE Super Saver Shipping on orders over $25. Details

  • The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed by Dave Wooldridge Paperback $19.10

    In Stock.
    Ships from and sold by Amazon.com.
    Eligible for FREE Super Saver Shipping on orders over $25. Details

Editorial Reviews

About the Author

Jeffrey Hughes is the creator and lead instructor for Xcelme’s (www.xcelme.com) iPhone and iPad App Marketing course, which has helped hundreds of independent developers market their iPhone and iPad apps effectively in a very competitive market. He has two decades of experience as a marketer, publisher, and speaker, working with high tech companies including McAfee, Blue Coat, and Novell.

 

Jeffrey consults and gives seminars around the world to developers, corporations, and universities on how to position their apps, improve their marketing approach, and win new customers. Hughes is the author of 13 books including Android Apps Marketing: Secrets to Selling Your Android App. Hughes has a B.S. degree in marketing and a minor in computer science from Brigham Young University. He resides in Scottsdale, Arizona.

Product Details

  • Paperback: 336 pages
  • Publisher: Que; 2 edition (October 10, 2011)
  • Language: English
  • ISBN-10: 0789748339
  • ISBN-13: 978-0789748331
  • Product Dimensions: 8.9 x 5.9 x 0.9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #503,896 in Books (See Top 100 in Books)

    •  Would you like to update product info or give feedback on images?

More About the Author

› Visit Amazon's Jeffrey F. Hughes Page
Jeffrey F. Hughes
Jeff Hughes brings over 18 years industry passion as a marketer, publisher and keynote speaker in high technology industries including employment with McAfee, Blue Coat Systems, Webroot,and Novell. Hughes is the author of 12 books and numerous trade press articles on technology and marketing topics.

He is the developer and lead instructor for Xcelme's Intro to iPhone/iPad App Marketing, a course that helped scores of developers learn how to market their iPhone/iPad apps the right way in a very competitive market.

Jeff is a frequent contributor to popular iPhone sites including 148Apps.Biz, an iPhone development and news site. He has also consulted to a growing number of independent developers and small companies on how to launch their iPhone/iPad apps, offering marketing expertise and consulting services to gain maximum exposure. Hughes has a BS in Marketing/Minor in Computer Science from Brigham Young University. He resides in Scottsdale, AZ.

Customer Reviews

Most Helpful Customer Reviews
12 of 13 people found the following review helpful
Too vague for my taste June 28, 2011
Format:Paperback
To me the book text sounds like a half-heartedly executed commissioned job on a topic the author does not know much about.

Here follow some excerpts from the book which I would've loved to read before buying, so I know what kind of vague "advices" are inside:

"... you can get lots of ideas by simply searching a particular topic in Google for ideas..."

"In the mobile economy, people are reading less when it comes to their communications."

"An effective iPhone/iPad app name can help increase your sales ... "

"Testimonials, especially from well-known publications, can influence your sales."
Comment | 
Was this review helpful to you?
5 of 5 people found the following review helpful
By Hung Le
Format:Kindle Edition|Amazon Verified Purchase
I will be frank, this book does give beginner a view of all the tools you may have your hand on in the process of marketing and selling your apps.
But this books does not give you direction, or strategy how to use those tools effectively, what are the most 20% important tools? Where do I have to focus at?
It's like a list of all the tools you may use, but don't tell you how you should use those tools effectively.
If you are like me, looking for a book to show you the way, show you how to marketing your apps, show you marketing strategy, then this book is not for you.
One more thing that I don't like in this book, is I don't see the author mention much about his successful apps, Don't see many statistic numbers, actual numbers from his business,... This make wonder if the author really creates app and marketing apps successfully or not.
Comment | 
Was this review helpful to you?
Insufficient Information March 28, 2012
Format:Paperback
I agree with the other reviewers who say this book is too vague and not specific enough. It's very good at telling you what needs to be done, but not how to do it. For example, in the chapter on "Identifying Your Target Audience" Mr. Hughes says that you need to know your target audience before you can market to them. That's great info, we newbies need to know that, but how do those newbies go about identifying their target audience? What is the mechanism for doing that? Interview friends, stand outside the supermarket with a clipboard, what? The author doesn't say. You are told that you need to do market analysis, figure out the need for your app. Good, we'll do it, how does one go about that? No information.

Other parts of the book are a little more specific, like the sections on App Pricing, but overall Mr. Hughes is way too big on telling you what must be done and leaving you hanging on how to do it. Since the "how to" will be particularly problematic for us newbies, the book is lacking essential information.
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
Just as important to success as technical books
Whether you are just starting out, or have been developing iOS apps for a while, this book is critical to your chances of making money. Read more
Published 14 months ago by Maurice Sharp
Nice guide to read
You'll get a good roadmap for app development and idea nourishing. If you don't have any background on business administration, MBA, or something like that, the book is... Read more
Published 15 months ago by Juan Castro
extremely useful, a must-buy
Easy to read, easy to understand, the book covers all the aspects you need to consider if you are starting a new app or if you already have it done. Read more
Published 20 months ago by Mireille
Any business or computer library will relish this!
Jeffrey Hughes's IPHONE & IPAD APPS MARKETING: SECRETS TO SELLING YOUR IPHONE AND IPAD APPS offers a fine step-by-step guide to marketing iPhone and iPad Apps. Read more
Published 21 months ago by Midwest Book Review
Great Book with tons of great info
This book is great at learning all the tips and tricks to get your app noticed in the app store.
I thought I knew quite a bit about marketing for an app, but after reading... Read more
Published on May 3, 2010 by M. Troyer
Well Written Book Full of Powerful Information!!
I'm new to the app business but not new to business. I have a family business with over 100 employees and have directed most of our marketing that has enabled us to grow from 25... Read more
Published on April 23, 2010 by R. Theil
What every iPhone/iPad developer needs to know.
I've read through every page of this book. It is great!. I've developed apps for some of the largest publishers in the world as well as small to medium size shops. Read more
Published on April 19, 2010 by Gary Bennett
Search Customer Reviews
Only search this product's reviews
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Search Inside This Book:
Inside This Book (learn more)
Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Search Inside This Book:

Suggested Tags from Similar Products

 (What's this?)
Be the first one to add a relevant tag (keyword that's strongly related to this product).
 
(33)
(32)
(15)
(13)
(13)
(11)
(10)
(10)
(9)
(9)

Your tags: Add your first tag
 
See most popular tags

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Active discussions in related forums
Search Customer Discussions
Search all Amazon discussions
   
Related forums

So You'd Like to...


Create a guide

Look for Similar Items by Category

Look for Similar Items by Subject

Search Books by subject:




















i.e., each book must be in subject 1 AND subject 2 AND ...