iProperty: Profiting from Ideas in an Age of Global Innovation [Hardcover]

William Barrett (Author), Christopher Price (Author), Thomas Hunt (Author)

Book Description

Publication Date: January 9, 2008

In today’s turbulent global economy, companies establish competitive advantage by creating the most exciting ideas and taking them to market. To sustain this competitive advantage and thrive long term, innovative companies must use intellectual property to protect their valuable ideas. iProperty explores the intellectual property strategies and tactics used by successful companies to protect ideas. It answers the question, "If I’m serious about strategically deploying intellectual property in a way that benefits my bottom line, what should I do on Monday morning to make that happen?" Too often, books dealing with strategy remain high-level and vague, while intellectual property books frequently bog the reader down in the intricacies of patent laws and regulations. Avoiding these extremes, iProperty emphasizes the concrete details involved in actual implementation and provides executives, managers and attorneys with practical advice for developing and executing a strategic intellectual property plan that will yield a measurable return on investment.

Editorial Reviews

Review

"the authors address the ways in which globalization has changed the way companies play the intellectual property game….for those who must address such issues, this book is must reading." (Bookviews.com, April 2008)

From the Inside Flap

iProperty Profiting from ideas in an Age of Global innovation

in today's turbulent global economy, companies that thrive don't just create the most exciting ideas and take them to market, they also own their creative vision around the world. Globalization changes the way companies play the intellectual property game. It's time for serious contenders to re-envision the black-and-white world in which intellectual property, such as patents and trade secrets, has traditionally been used to protect innovation. iProperty explores the intellectual property strategies and tactics used by successful companies to protect and profit from their ideas in a fiercely competitive global marketplace.

Defining iProperty as "intellectual property plus a global strategy and global execution, with a healthy dose of common sense," authors William Barrett, Christopher Price, and Thomas Hunt combine their decades of experience in patent and intellectual property strategy to answer the question, "If I'm serious about strategically deploying intellectual property in a way that benefits my bottom line, what should I do on Monday morning to make that happen?" iProperty lays out a cohesive blueprint to help companies universally own their most valuable resource—their ideas—to create and sustain a competitive advantage over their competitors.

Relevant to all innovating companies, both big and small, iProperty provides a strategic guide to show executives, managers, and attorneys how to build, leverage, and maximize the value of their intellectual property portfolios. In our fiercely competitive global economy, even a small, local company can generate a revenue stream from distant markets by building and licensing a portfolio of intellectual property. And large companies can lose hundreds of millions of dollars by failing to adequately capitalize on their intellectual property potential.

Stressing ownership—so that would-be compet-itors will think twice before entering your space—iProperty shows how to leverage your patents and other forms of intellectual property to benefit your company's stakeholders, stop competitors, generate licensing revenues, enhance company prestige, ensure freedom of action, and build relationships. iProperty emphasizes the concrete details involved in actual implementation and provides practical advice for developing and executing a strategic intellectual property plan that will yield a measurable return on investment.

Including informative case studies from such intellectual property pioneers as Dow Chemical, Coca-Cola, IBM, and DuPont, iProperty is a rousing wake-up call for anyone serious about leveling the playing field in today's ruthless global economy.

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Product Details

• Hardcover: 288 pages
• Publisher: Wiley; 1 edition (January 9, 2008)
• Language: English
• ISBN-10: 0470171790
• ISBN-13: 978-0470171790
• Product Dimensions: 7.3 x 1.1 x 10.2 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #1,059,700 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 2 people found the following review helpful:

4.0 out of 5 stars Strategies and tactics that can help company executives protect the innovative ideas their companies depend on are in this book., June 15, 2008

By 

Jeff Lippincott "JLIPPIN" (Princeton, NJ USA) - See all my reviews
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This review is from: iProperty: Profiting from Ideas in an Age of Global Innovation (Hardcover)

I liked this book. For me it falls somewhere between a 3-star and a 4-star book on Amazon's rating list. It has some good content, it is grammatically correct, and it gives the reader some things to think about. It talks about Intellectual Property from a legal standpoint. But it talks mostly about how to strategically use and protect Intellectual Property in business in the US and globally.

The Intellectual Property world consists of four basic types of risk:

1. Institutional risks

2. Infringement risks

3. Management risks

4. Technology risks

This book tries to explain strategies and tactics that can help company executives protect the ideas their companies depend on for staying competitive and earning profits. Unfortunately the road to success at protecting lucrative ideas is not one well traveled. And it is equally hard to write a book about how to travel that road. The authors have tried to write such a book. But, not surprisingly, I think they fell a little short on achieving their goal of writing a masterpiece. This does not mean this book is not worthy of being read. It is a good book. And any company executive that has a portfolio of Intellectual Property should probably give it a read.

This book approaches strategy on a company basis, an industry basis, a country basis, and a global basis. There is a need for this book. And most senior executives have either struggled with the material in this book, or they should have before their companies took a turn for the worst. This book is written by a patent attorney and a serial entrepreneur - two people who should (and do) know a great deal about the material covered here. Since innovative ideas are more important in business today than ever before, and this book can help you strategize how you are going to maximize your benefit from taking your innovative ideas to market, you probably should consider getting a copy of this book. 3.8 stars

PS. The authors have provided Amazon with "Search Inside" material for this book. Consider examining the Table of Contents (TOC) that can be found there. It will help you better understand what is in this book. The TOC for this book is quite informative.

2 of 4 people found the following review helpful:

5.0 out of 5 stars A very informative and entertaining read, February 29, 2008

By 

E. Wagner (Cary, NC) - See all my reviews
(REAL NAME)   

This review is from: iProperty: Profiting from Ideas in an Age of Global Innovation (Hardcover)

iProperty is a very important book for any business executive who wants to learn how to best maximize his/her intellectual property portfolio. However, what makes this book stand out over all the others is the ability of the authors to make the subject fun, and the book as a whole incredibly easy to read and comprehend. By providing a comprehensive, yet easy to read background and a detailed blueprint on how to move forward, this book can benefit many other people critical to the success of any intellectual property management program, including intellectual property attorneys and corporate R&D personnel, no matter what level of Intellectual Property management experience. iProperty definitely earns a 5-star rating and is a must-read for anyone who wishes to get the maximum return on their intellectual property investment.

1 of 3 people found the following review helpful:

5.0 out of 5 stars A must for any CTO, February 22, 2008

By 

Michael E. Sullivan - See all my reviews
(REAL NAME)   

This review is from: iProperty: Profiting from Ideas in an Age of Global Innovation (Hardcover)

This book captures the IP strategy every CTO needs to build the company IP portfolio. Your investors will love you!