Customer Reviews

iProperty: Profiting from Ideas in an Age of Global Innovation

5 star:		(4)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

I liked this book. For me it falls somewhere between a 3-star and a 4-star book on Amazon's rating list. It has some good content, it is grammatically correct, and it gives the reader some things to think about. It talks about Intellectual Property from a legal standpoint. But it talks mostly about how to strategically use and protect Intellectual Property in business in the US and globally.

The Intellectual Property world consists of four basic types of risk:

1. Institutional risks

2. Infringement risks

3. Management risks

4. Technology risks

This book tries to explain strategies and tactics that can help company executives protect the ideas their companies depend on for staying competitive and earning profits. Unfortunately the road to success at protecting lucrative ideas is not one well traveled. And it is equally hard to write a book about how to travel that road. The authors have tried to write such a book. But, not surprisingly, I think they fell a little short on achieving their goal of writing a masterpiece. This does not mean this book is not worthy of being read. It is a good book. And any company executive that has a portfolio of Intellectual Property should probably give it a read.

This book approaches strategy on a company basis, an industry basis, a country basis, and a global basis. There is a need for this book. And most senior executives have either struggled with the material in this book, or they should have before their companies took a turn for the worst. This book is written by a patent attorney and a serial entrepreneur - two people who should (and do) know a great deal about the material covered here. Since innovative ideas are more important in business today than ever before, and this book can help you strategize how you are going to maximize your benefit from taking your innovative ideas to market, you probably should consider getting a copy of this book. 3.8 stars

PS. The authors have provided Amazon with "Search Inside" material for this book. Consider examining the Table of Contents (TOC) that can be found there. It will help you better understand what is in this book. The TOC for this book is quite informative.

iProperty is a very important book for any business executive who wants to learn how to best maximize his/her intellectual property portfolio. However, what makes this book stand out over all the others is the ability of the authors to make the subject fun, and the book as a whole incredibly easy to read and comprehend. By providing a comprehensive, yet easy to read background and a detailed blueprint on how to move forward, this book can benefit many other people critical to the success of any intellectual property management program, including intellectual property attorneys and corporate R&D personnel, no matter what level of Intellectual Property management experience. iProperty definitely earns a 5-star rating and is a must-read for anyone who wishes to get the maximum return on their intellectual property investment.

This book captures the IP strategy every CTO needs to build the company IP portfolio. Your investors will love you!

Practical advice on how to build a killer IP portfolio is hard to find - this book is it! The authors understand the legal, business, and creative aspects well and provide a thorough and balanced program for attacking this most important of value creation challenges. Own this book, own your future.

A detailed, concise guide that will help you navigate through the process of protecting your innovations.