Start reading inGenius: A Crash Course on Creativity on the free Kindle Reading App or on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here.

Deliver to your Kindle or other device

Enter a promotion code
or gift card
 
 
 

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.
Sorry, this item is not available in
Image not available for
Color:
Image not available

To view this video download Flash Player

 

inGenius: A Crash Course on Creativity [Kindle Edition]

Tina Seelig
4.5 out of 5 stars  See all reviews (87 customer reviews)

Print List Price: $25.99
Kindle Price: $9.99
You Save: $16.00 (62%)
Sold by: HarperCollins Publishers

Formats

Amazon Price New from Used from
Kindle Edition $9.99  
Hardcover $17.32  
Paperback --  
Kindle Delivers
Kindle Delivers
Subscribe to the Kindle Delivers monthly e-mail to find out about each month's Kindle book deals, new releases, editors' picks and more. Learn more (U.S. customers only)

Book Description

Imaginative. Innovative. Ingenious. These words describe the visionaries we all respect and admire. And they can describe you, too. Contrary to common belief, creativity is not a gift some of us are born with. It is a skill that all of us can learn. International bestselling author and award-winning Stanford University educator Tina Seelig has worked with some of the business world’s best and brightest, who are now among the decision-makers at companies such as Google, Genentech, IBM, and Cisco. In inGenius she expertly demystifies creativity, offering a set of tools and guidelines that anyone can use. A fantastic resource for everyone wanting to achieve their ambitions, and for readers of Jason Fried’s Rework, and Seth Godin’s Poke the Box.

Customers Who Bought This Item Also Bought


Editorial Reviews

Review

“Tina invites us inside her Stanford University course to reveal that we all have creative potential waiting to be unleashed.” (Ori Brafman, coauthor of Sway and Click)

“In a world that’s in constant flux, creativity and innovation are essential qualities for successful executives and industry-leading companies. Tina has shown that we all have the ability to mobilize our creative spirit.” (Chip Conley, Founder of Joie de Vivre Hospitality and Author of Emotional Equations)

“Who said creativity can’t be taught? It can, and Tina Seelig has done it! She has created a new model, the Innovation Engine, that will change the way you think.” (Steve Blank, entreprenuer and author of The Startup Owners Manual)

In this groundbreaking work, Tina has codified her years of teaching at Stanford and proves that anyone can be creative. (Nancy Duarte, CEO and author of Resonate)

Tina has shattered the misconception that you can’t increase creativity. In this book, she presents breakthrough ideas on how to understand and boost your ability to innovate. (Guy Kawasaki, author of Enchantment and former chief evangelist of Apple)

Tina Seelig has written a provocative field guide to 21st century creativity, with her energy and enthusiasm bursting through on every page. We all could use a little extra spark of creativity, and this book helps show the way. (Tom Kelley, author of The Art of Innovation)

“Few people have done as much to champion innovative thinking as Tina Seelig.” (David Kelley, Founder IDEO)

“Tina Seelig is one of the most creative and inspiring teachers at Stanford.” (Robert Sutton, Stanford University Professor and author The No-Asshole Rule)

“Tina is the most inspirational creativity voice I know.” (Geoffrey Moore, Author, Crossing the Chasm, Dealing with Darwin)

“Seelig is a sharp observer and a gentle and thoughtful writer.” (Miami Herald)

“Tina Seelig has written a powerful and practical book, jam packed with keen insights for unleashing creativity in yourself and others.” (Peter Sims, author of Little Bets: How Breakthrough Ideas Emerge from Small Discoveries)

inGenius is a fascinating blueprint for any company that’s serious about creating an environment where new ideas can thrive, and many of Seelig’s students doubtless go on to do precisely that.” (Fortune Magazine)

Seelig demonstrates that creativity and experimentation are both personal mindsets and values in organizations. inGenius acts as a spark plug for managers and entrepreneurs who want to capitalize on the creativity in their organizations. (Library Journal)

“Many of us believe that we’re either born with creativity or we’re not. Tina Seelig, author of inGENIUS: A Crash Course on Creativity, and award-winning educator at Stanford University, says that’s wrong: Creativity can be easily taught and learned.” (USA Weekend)

Review

“Tina invites us inside her Stanford University course to reveal that we all have creative potential waiting to be unleashed.” (Ori Brafman, coauthor of Sway and Click )

“In a world that’s in constant flux, creativity and innovation are essential qualities for successful executives and industry-leading companies. Tina has shown that we all have the ability to mobilize our creative spirit.” (Chip Conley, Founder of Joie de Vivre Hospitality and Author of Emotional Equations )

“Who said creativity can’t be taught? It can, and Tina Seelig has done it! She has created a new model, the Innovation Engine, that will change the way you think.” (Steve Blank, entreprenuer and author of The Startup Owners Manual )

In this groundbreaking work, Tina has codified her years of teaching at Stanford and proves that anyone can be creative. (Nancy Duarte, CEO and author of Resonate )

Tina has shattered the misconception that you can’t increase creativity. In this book, she presents breakthrough ideas on how to understand and boost your ability to innovate. (Guy Kawasaki, author of Enchantment and former chief evangelist of Apple )

Tina Seelig has written a provocative field guide to 21st century creativity, with her energy and enthusiasm bursting through on every page. We all could use a little extra spark of creativity, and this book helps show the way. (Tom Kelley, author of The Art of Innovation )

“Few people have done as much to champion innovative thinking as Tina Seelig.” (David Kelley, Founder IDEO )

“Tina Seelig is one of the most creative and inspiring teachers at Stanford.” (Robert Sutton, Stanford University Professor and author The No-Asshole Rule )

“Tina is the most inspirational creativity voice I know.” (Geoffrey Moore, Author, Crossing the Chasm, Dealing with Darwin )

“Seelig is a sharp observer and a gentle and thoughtful writer.” (Miami Herald )

“Tina Seelig has written a powerful and practical book, jam packed with keen insights for unleashing creativity in yourself and others.” (Peter Sims, author of Little Bets: How Breakthrough Ideas Emerge from Small Discoveries )

inGenius is a fascinating blueprint for any company that’s serious about creating an environment where new ideas can thrive, and many of Seelig’s students doubtless go on to do precisely that.” (Fortune Magazine )

Seelig demonstrates that creativity and experimentation are both personal mindsets and values in organizations. inGenius acts as a spark plug for managers and entrepreneurs who want to capitalize on the creativity in their organizations. (Library Journal )

Product Details

  • File Size: 2904 KB
  • Print Length: 225 pages
  • Page Numbers Source ISBN: 1781800030
  • Publisher: HarperOne (April 17, 2012)
  • Sold by: HarperCollins Publishers
  • Language: English
  • ASIN: B006QB97NI
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #119,702 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?


Customer Reviews

Most Helpful Customer Reviews
28 of 29 people found the following review helpful
5.0 out of 5 stars Another wonder book by Tina Seelig! April 22, 2012
Format:Hardcover|Verified Purchase
After reading Tina Seeligs last book "What I Wish I Knew When I Was 20" two years ago, I had to track down her personal email address and thank her for writing such a great book on fostering personal creativity. With this book, she really focuses in how to create an environment and culture that promotes creative an innovative thinking not just for yourself, but among employees and colleagues as well. With her two books, she gives an inside look at what she teaches in her creativity class at Stanford, and the lessons techniques she uses are very powerful!

I found her writing in this book so uniquely valuable for two major reasons:

Focus on creativity: In my own formal and self education, there has been a supreme lack of focus on creativity and imagination. Creativity is a tough metric to quantity and measure, and I'm afraid that most educators (and business managers - myself included) shy away from it for that exact reason! Once grading begins, assignments are tailored to become easily grade-able, via multiple choice tests and the memorization and regurgitation of facts, and our "creative muscle" atrophies. In the workplace, and in plenty of business writing, the major focus is on improving employee productivity on linear tasks. The last creative assignment I was assigned in a classroom was in the 5th grade (and I made one heck of a solar system project!), and I have never once been asked to come up with creative solutions in a workplace! This book has given me the tools (via Tina's techniques on leading brainstorming sessions specifically) to use to really change the attitude and culture of my own office to focus again on creativity, imagination, and innovation, like we all used so naturally when we were children!
Read more ›
Comment | 
Was this review helpful to you?
20 of 20 people found the following review helpful
5.0 out of 5 stars InGenius InDeed! April 20, 2012
Format:Hardcover|Verified Purchase
I've just finished reading Tina Seelig's "InGenius" and the best compliment I can pay it is that it has changed me, "supercharged" me and provided me with inspiration, motivation and - best of all - it has helped me find creative answers to specific innovation challenges I had been working on for some time.

Her model of the Innovation Engine with its six components (culture, attitude, imagination, resources, knowledge, habitat) is brilliant. When you think of the process of innovation in this way, you realize how critical each component is. In a proper engine, each part is necessary but not sufficient - take one small valve or bearing out and the engine grinds to a halt. But in most environments that want to foster innovation and creativity, we often see several components that are inadequate or missing altogether - which explains why so many such efforts are unsuccessful.

As she elaborates on the engine model, she covers tools that are probably familiar to people who have an interest in creativity and innovation. However, as she did with the engine model, she analyzes how and why these tools work and, more importantly, how they are often mis-used. Her section on brainstorming is a perfect example. Most people think they understand how to run a brainstorming session, but they really don't; they just collect a random bunch of people in a room (often a room unsuitable for the purpose) and start tossing ideas out in a free-for-all frenzy. Tina summarizes the "rules" of brainstorming clearly and succinctly, and in a way that will probably make you realize that most of the brainstorming sessions in which you have participated were, at best, poor and pale imitation of what really effective and efficient brainstorming should be like.
Read more ›
Comment | 
Was this review helpful to you?
17 of 17 people found the following review helpful
4.0 out of 5 stars Dust off your brain July 10, 2012
Format:Hardcover|Verified Purchase
To be clear, I am an accidental reader of inGenius: A Crash course on Creativity. I heard a discussion of the book on the radio on the same morning I needed to spend a few more dollars to qualify for free shipping of my Amazon.com order (their plan worked). I have not read Dr. Seelig's prior works. As I make both critical and complementary remarks, please read the whole review or skip to the next one.

The premise of the book seems to be that we can all be more creative than we are. I agree. While I have no doubt that the author is very creative and has inspired many others to be more creative. I am less certain that she has considered the challenges faced outside of her own environment. She teaches in a creative field (design) in a highly selective university (Stanford) where she is able to hand select the students she teaches (150 students competing for 40 seats in the class). She works in a region buzzing with creativity and with people (entrepreneurs, et al) who are already bent toward creativity. This is not reason enough to reject the book. I just suspect that she slightly oversells the ease with which this creative transformation can occur among less inspired, more downtrodden, average folks working in more mundane industries and regions.

Having stated my caveat I can say I enjoyed reading the book. My normal fare is more academic in orientation so the light writing style made it a quick, refreshing read. The exercises she discusses and the anecdotes she shares are useful in evoking ideas on how one might be more creative and/or encourage more creativity in others. The final chapter presents a generalized model, the Innovation Engine, which summarizes the lessons of the book.
Read more ›
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
5.0 out of 5 stars Five Stars
Great book on creativity!
Published 5 days ago by Kalina Zhuleva
5.0 out of 5 stars great read!
A very well- structured book that breaks down "creativity" --a skill that most people found extremely intangible -- into something very tangible and doable. Read more
Published 13 days ago by Amazon Customer
4.0 out of 5 stars Easy, worthile read!
Tina Seelig has researched and taught creativity a long time and has saved buyers of this book an astounding amount of time by assembling the best proven methods and insights out... Read more
Published 1 month ago by Shawn Opira
3.0 out of 5 stars Just ok
This book came highly recommended and I was very excited to get and read it. Unfortunately, it didn't come close to living up to the hype. Read more
Published 1 month ago by Steven Blanch
5.0 out of 5 stars Love it
I had the chance to take a course with the writer, it was a good thing, the book is well written, concise and to the point is like the name of the course, creativity music to my... Read more
Published 1 month ago by L. A Mantilla
4.0 out of 5 stars Wonderfully surprised!!
Love that it makes you think outside the box and reminds you that a little music in the day can beat your stress level:)
Published 1 month ago by Mary Ann Lovell
5.0 out of 5 stars Breakthru and Fun
The book is practical and very fun to read. I found that many examples in the book can be applied both in work and life. Creativity is not confine to some but all of us. Read more
Published 2 months ago by Parawut Kobboon
4.0 out of 5 stars an interesting view of how to cultivate your creativity and passion
This is an excellent book to read if you are still on a hunt for finding the hidden passion within you. Read more
Published 2 months ago by Blossom
5.0 out of 5 stars A great book to read.
Excelent book! I recomand it. It is a great book to read and study. I read it With pencil in my hand and making Notes and underling .
Published 2 months ago by Eugen Tache
5.0 out of 5 stars Book of the century!
An adorable piece for reading to inspire your brain and personality for future invention. Stanford experience in studying for every reader!
Published 2 months ago by Anna Bogolyubova
Search Customer Reviews
Search these reviews only

More About the Author

Tina Seelig has a Ph.D. in neuroscience from the Stanford School of Medicine and is the executive director of the Stanford Technology Ventures Program, which is the entrepreneurship center at Stanford University's School of Engineering. In addition, Seelig teaches courses on entrepreneurship and innovation in the Department of Management Science and Engineering and in the Hasso Plattner Institute of Design at Stanford University. She frequently speaks and runs workshops for executives in a wide range of disciplines and has written several popular science books for adults and children.

What Other Items Do Customers Buy After Viewing This Item?



Forums

There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Look for Similar Items by Category