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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Chickens coming home to roost : Explains how Detroit automakers made their mistakes a generation ago,
By Much of Detroit automaker's troubles today can be traced to the attitudes of the carmakers documented in this prescient book from 50 years ago. Not much has changed in Detroit attitudes towards the consumer. Eerie references to the "You auto buy now" campaign of Eisenhower administration, government encouragement to buy cars to help the economy, shows bad ideas live on. the advice was not taken by Americans then and doesn't appear to be very persuasive now. Many turns of phrase and ideas became famous, "Unsafe at any speed" spawned a whole consumer movement in the hands of Ralph Nader, forcing companies to improve their products. He also predicted the rise of the import market as Detroit focused on flashy marketing and foreign companies focused on making better cars Well worth the read
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