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The insolent chariots
  
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The insolent chariots [Hardcover]

John Keats (Author)
5.0 out of 5 stars  See all reviews (1 customer review)


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Product Details

  • Hardcover
  • Publisher: J.B. Lippencott Company; First Edition edition (1958)
  • ISBN-10: 1199411493
  • ISBN-13: 978-1199411495
  • ASIN: B00005W71P
  • Product Dimensions: 6.9 x 4.2 x 0.5 inches
  • Shipping Weight: 3.2 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,529,805 in Books (See Top 100 in Books)

 

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3 of 3 people found the following review helpful:
5.0 out of 5 stars Chickens coming home to roost : Explains how Detroit automakers made their mistakes a generation ago, January 5, 2009
By 
harry "confederate yankee" (gainesville, ga, United States) - See all my reviews
(REAL NAME)   
Reading this is a special history lesson, and funny in a black humor vein.
Much of Detroit automaker's troubles today can be traced to the attitudes of the carmakers documented in this prescient book from 50 years ago. Not much has changed in Detroit attitudes towards the consumer.
Eerie references to the "You auto buy now" campaign of Eisenhower administration, government encouragement to buy cars to help the economy, shows bad ideas live on. the advice was not taken by Americans then and doesn't appear to be very persuasive now.
Many turns of phrase and ideas became famous, "Unsafe at any speed" spawned a whole consumer movement in the hands of Ralph Nader, forcing companies to improve their products. He also predicted the rise of the import market as Detroit focused on flashy marketing and foreign companies focused on making better cars
Well worth the read
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