BRYCE G. HOFFMAN is an award-winning writer, speaker and consultant. From 1998 to 2014, he covered the global automobile industry for newspapers in California and Michigan. As the Ford beat reporter for The Detroit News, he had a front-row seat for the events chronicled in his bestselling book, American Icon, which was released in 2012. American Icon became a manual for leaders and Hoffman left journalism to help companies large and small understand and apply the management secrets he learned from Ford and other companies. He has been honored by the Society of American Business Editors and Writers, the Society of Professional Journalists, the Associated Press, and others for his coverage of Ford and is one of the world's foremost authorities on the automaker. He lives in Fenton, Michigan.