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1 of 1 people found the following review helpful:
4.0 out of 5 stars
Written Specifically For Lawyers And Law Firms!,
This review is from: The lawyer's guide to creating Web pages (Paperback)
The legal profession has been playing catch-up in recent years in regards to putting technology to use to better serve the needs of their clients and the special interests they represent. The American Bar Association has been one of the leading voices in creating awareness of how modern computer and Internet technologies can better benefit lawyers, their clients, and the legal process as a whole.The Lawyer's Guide to Creating Web Pages by Kenneth Johnson is a publication of the Law Practice Management Section of the American Bar Association. It was written specifically for lawyers and law firms who are planning to establish their own online presence. They will learn the basic principles of Web development, online marketing, and how best to present themselves before the online community. Johnson provides entry-level instruction in HTML programming. His readers will learn about basic design considerations such as setting font sizes, content alignment, using special characters, incorporating graphic images, creating e-mail and URL linking, and creating Website content. Johnson guides his readers through the process of creating an actual legal firm Website. Sample pages include content typical of many legal firm Websites. Readers will also learn about Web browsers and software programs they can use to create Web pages. Although the book is four years old and in need of updating, it still offers important guidance for setting up legal firm Websites. If you just want to learn how to design and create a Website, there are better books around that can offer current and better detailed instruction. Otherwise, avail yourself of the strategies provided in this book. The Internet is one of the most powerful marketing tools available today. Members of the legal community not yet taking advantage of this medium will find this book to be an excellent introduction to making the move online to market themselves. What better way to market and promote their legal services - other lawyers already are!
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