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leeclowsbeard Hardcover – June 12, 2012

4.7 out of 5 stars 12 customer reviews

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About the Author

The beard belongs to advertising legend, Lee Clow--the mastermind behind Apple's advertising, including the famous 1984 Super Bowl commercial, the "Think Different" manifesto, and all of the marketing efforts for the iPod, iTunes, iPhone, and iPad. The wisdom of the beard is channeled through creative director and writer, Jason Fox. This is the first collaboration between Mr. Fox and Mr. Clow's facial hair.
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Product Details

  • Hardcover: 224 pages
  • Publisher: powerHouse Books; 1 edition (June 12, 2012)
  • Language: English
  • ISBN-10: 1576876055
  • ISBN-13: 978-1576876053
  • Product Dimensions: 5.8 x 1 x 8.5 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #1,061,187 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Hardcover
Yes, it's just a book of Tweets. But no, they're not "just" Tweets. This is not your typical "2day i feel gud" Twitter dreck. This is a distillation of the marketing wisdom of the great ad man Lee Clow, responsible for Apple's legendary "1984" ad. It's highly usable stuff.

What's so strong about this book is that each entry is really a book's worth of wisdom. A single entry is enough to create some really powerful change. While extended reading can be a drag -- the thoughts taken together are pretty disjointed, and there are no paragraphs, only tweets -- taken a few a time, one could have the germ of a full advertising education.

Some I like:

"Make sure your goal isn't just a means masquerading as an end."

"A great brand's elevator pitch requires nothing more than the company name."

"Most ads barely communicate one message well. Let's not push our luck with two."

and my favorite:

"The facts of the matter are rarely the heart of the matter."

This book is highly recommended. Essential reading for anyone involved in any capacity whatsoever with advertising. Keep it on your desk.
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Format: Hardcover Verified Purchase
While this is a book about advertising, marketing, branding and such, rather than wasting page after page with theory and boring case studies of success, it uses the Tweet as the medium which forces the author to communicate complicated ideas with precision. Talk about eating your own dog food. "An ad should be an appetizer, not a buffet", or "Often, the more you say the less you're heard". Each tiny quote will have you both nodding your head in agreement and shouting out "That is it exactly!" (notice the lack of italics... read the book to find out why). Boiling it down, the book is about clear communication in not too few words, not too many, but just enough. The book is wonderful because it practices exactly what it preaches and succeeds marvelously at it.
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Format: Hardcover Verified Purchase
This is the best purchase I have made since starting my career in the world of advertising. It is chock full of profound little nuggets of truth, sprinkled throughout brilliantly designed pages. Since it is not necessary to read in any kind of sequential order, I find myself just randomly opening to a page and every time I am rewarded with words that I wish came from my own mouth. The built-in bookmark allows me keep my place as I run to my co-workers to share my most recent treasure. Currently, it rests on, "Design is often the difference between being ignored and being embraced."
I am constantly amazed that this extraordinary writer was able to say so much so well. Well done, Jason Fox. Not only were you able to get inside the head of a living icon, you were able to use his beard to speak for him in a way that even he applauded.
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Format: Kindle Edition
All advertising creatives wish they could work, even for a little while, with the greats of the business. The book leeclowsbeard is as close to most of us will ever come to learning from a master. Open it up to any page and you'll find something inspiring, true, and useful. "Being better is the best way to be different." and "Actions speak louder than meetings." and "Safety last." are just a few of the hundreds of tweets generated over the years from the @leeclowsbeard account and compiled into this book. Yes, tweets. One of the best things about this book is that it's specifically created for those of us with hyper ADD. No need to spend hours laboring over a history of an ad man. Jason Fox has done a superb job of embodying Lee Clow over the years and this book is the result of his labor of love.

Succinct. No bulls***. Perfect. This is one book that every advertising creative needs to have on their desk. And it wouldn't hurt if AEs picked up a copy too.
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Format: Hardcover Verified Purchase
You don't even have to know who Lee Clow is to appreciate this book.

Sure, it's a compilation of observations on the ad biz, but really, at its core, it is a treasury of wit and insight that gives voice to many of the universal truths that anyone in a customer -service field has experienced.

By nature of its concept, this collage of Tweets is an easy read, but the stellar writing is able (like any good fortune cookie has proven) to artfully show how wisdom is best communicated by few words.
You will immediately relate to the truths that come from "The Beard".
And you will think back to all those meetings where the end goal was lost as the team over-complicated another assignment.

Jason Fox reminds us that the best writing is honest and simple. And advertising really isn't as complicated as Sterling & Cooper wants you to believe it is.
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Format: Kindle Edition Verified Purchase
I love this book even though I am not in the advertising biz. I picked it up because I work with a woman that owns an ad agency and wanted to better understand her world.

The most impressive thing about this book is that the wisdom imparted from a collection of tweets is useful in any creative endeavor. I believe this book will be interesting to you if you do creative work and/or you are an entrepreneur or aspire to be one.

My only caveat would be for you to purchase the dead tree version of this book. The kindle version is tedious because of the way the book is formatted. You will find yourself flipping back and forth between "e" pages trying to read some of the pithier text. It takes away some of the magic.
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