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leeclowsbeard Hardcover – June 12, 2012
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Top Customer Reviews
What's so strong about this book is that each entry is really a book's worth of wisdom. A single entry is enough to create some really powerful change. While extended reading can be a drag -- the thoughts taken together are pretty disjointed, and there are no paragraphs, only tweets -- taken a few a time, one could have the germ of a full advertising education.
Some I like:
"Make sure your goal isn't just a means masquerading as an end."
"A great brand's elevator pitch requires nothing more than the company name."
"Most ads barely communicate one message well. Let's not push our luck with two."
and my favorite:
"The facts of the matter are rarely the heart of the matter."
This book is highly recommended. Essential reading for anyone involved in any capacity whatsoever with advertising. Keep it on your desk.
I am constantly amazed that this extraordinary writer was able to say so much so well. Well done, Jason Fox. Not only were you able to get inside the head of a living icon, you were able to use his beard to speak for him in a way that even he applauded.
Succinct. No bulls***. Perfect. This is one book that every advertising creative needs to have on their desk. And it wouldn't hurt if AEs picked up a copy too.
Sure, it's a compilation of observations on the ad biz, but really, at its core, it is a treasury of wit and insight that gives voice to many of the universal truths that anyone in a customer -service field has experienced.
By nature of its concept, this collage of Tweets is an easy read, but the stellar writing is able (like any good fortune cookie has proven) to artfully show how wisdom is best communicated by few words.
You will immediately relate to the truths that come from "The Beard".
And you will think back to all those meetings where the end goal was lost as the team over-complicated another assignment.
Jason Fox reminds us that the best writing is honest and simple. And advertising really isn't as complicated as Sterling & Cooper wants you to believe it is.
The most impressive thing about this book is that the wisdom imparted from a collection of tweets is useful in any creative endeavor. I believe this book will be interesting to you if you do creative work and/or you are an entrepreneur or aspire to be one.
My only caveat would be for you to purchase the dead tree version of this book. The kindle version is tedious because of the way the book is formatted. You will find yourself flipping back and forth between "e" pages trying to read some of the pithier text. It takes away some of the magic.
Most Recent Customer Reviews
Brilliant. Glib. A book to have on hand when your own resistance mounts and you're a little afraid of putting art, creative, that might not work.Published 12 months ago by C. Williams
Great digital idea, elegantly translated and beautifully executed in an analog medium. Dry and honest. With just the right amount of humor. All much needed in advertising today.Published on November 7, 2013 by James Helms
A book for every designer and creative director out there. Informative and humorous. Straight to the point. Read morePublished on August 2, 2013 by anna godfrey
Yes, it's just pages of the tweet account, but having it tangibly on paper with photographs gives it a whole new meaning. Read morePublished on October 22, 2012 by R Morris
If you find inspiration and insight from the tweets of a guy pretending to be the facial hair of another (brilliant) guy, maybe advertising isn't the career for you. Read morePublished on September 13, 2012 by Le Boom