At littleBits, we are on a mission to unleash creativity by empowering everyone to create inventions, large and small, with our platform of easy-to-use electronic building blocks.
From the Manufacturer
Bits are color-coded and snap together with magnets to create circuits instantly.
Each module has a specific function and all modules snap together to make larger circuits.
Building circuits is simple and intuitive, allowing anyone to create inventions large and small in a matter of seconds.
Describe your product in 3 words.
Simple. Playful. Powerful.
Where did you get the inspiration for your product?
I am inspired by the other building blocks of our time: the concrete block, the LEGO brick, the transistor. My main motivation in creating littleBits was to equip people with the skills and interests needed to thrive in today’s tech-filled world. At littleBits, we see technology as a language, and believe that nowadays, those who don’t speak it can be paralyzed. Everyone should be able to build, invent, and prototype with electronics independent of age, gender and technical background, and littleBits allows just that.
What differentiates your product from similar products out there?
littleBits is more than a product, it is a platform for large and small inventions. We spend more than eleven hours a day with technology, but most people don’t know how it works, and spend the majority of their time consuming media. We believe people are born creative, and our electronic building blocks help to unleash the inventor within by engaging them in an incredibly powerful, exhilarating and most importantly, fun process of invention, rather than prescribing one-off experiences.
Tell us about the best and most challenging parts of the creation process.
Sampling, testing, redesigning, resampling and retesting our magnetic connectors was nothing short of exhausting. We worked with world class designers and manufacturers to perfect the magical and gratifying "click" of the Bits connecting, to make creating inventions with littleBits extremely intuitive and fun.