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lol...OMG!: What Every Student Needs to Know About Online Reputation Management, Digital Citizenship and Cyberbullying [Kindle Edition]

Matt Ivester
4.8 out of 5 stars  See all reviews (52 customer reviews)

Print List Price: $19.95
Kindle Price: $9.99
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Book Description

The ease with which digital content can be shared online, in addition to its many benefits, has created a host of problems for today’s high school and college students. All too often, students are uploading, updating, posting and publishing without giving a second thought to who might see their content or how it might be perceived.

lol…OMG! provides a cautionary look at the many ways that today’s students are experiencing the unanticipated negative consequences of their digital decisions – from lost job opportunities and denied college and graduate school admissions to full-blown national scandals. It also examines how technology is allowing students to bully one another in new and disturbing ways, and why students are often crueler online than in person. By using real-life case studies and offering actionable strategies and best practices, this book empowers students to clean up and maintain a positive online presence, and to become responsible digital citizens.

“Matt Ivester’s book, lol…OMG!, is a “must read” for every college student, every high school student and the parents of each. It is also a “should read” for everyone who might want a job in today’s world.”
Joe Riley, Director of Human Resources, LinkedIn

"Insightful, relatable, and critically important, lol...OMG! is a must-read."
Greg Boardman, Vice Provost for Student Affairs, Stanford University

“We are at a critical point in technological history – where social media is beginning to have more impact on how we are perceived than our in-person interactions. lol…OMG! could not be more timely.”
Jennifer Aaker, General Atlantic Professor of Marketing, Stanford University, and author of The Dragonfly Effect

“This book is required reading for anyone who wishes to survive the viral lawlessness of college life.”
Larry Winokur, Co-Founder, BWR Public Relations

"Matt Ivester's book lol…OMG! is essential reading for parents, educators and anyone, of any age, who uses the Internet and has wondered about privacy and discretion."
William F. Meehan III, Director Emeritus, McKinsey and Co., Raccoon Partners Lecturer In Management, Stanford University

"In this era of digital citizenship, the information employers find online can have a significant impact on your success in the hiring process. Read this book and take control of that information!”
Hayagreeva Rao, Atholl McBean Professor of Organizational Behavior and Human Resources, Stanford University

“Digital citizenship is an essential part of a modern education. The digital age has provided students with a host of new challenges, and we have an obligation to help them address those challenges. lol…OMG! is an important and valuable educational resource for students struggling to stay true to their own ethical principles while still keeping up with the quickly evolving digital landscape.”
Robert M. Saltzman, Associate Dean, USC Gould School of Law

“A much-needed introduction to the realities, risks and rewards that college students face when they construct online identities. A useful and practical guide for college administrators as well as students.”
Dr. Ernest J. Wilson III, Dean, USC Annenberg School for Communication & Journalism

“Matt Ivester understands the challenges of this new electronic frontier and provides information that will make a difference in your life if you read this book."
Ozzie Harris II, Senior Vice Provost for Diversity & Community, Emory University

Product Details

  • File Size: 605 KB
  • Print Length: 160 pages
  • Publisher: Serra Knight Publishing (October 27, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B0060FRNNQ
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #462,449 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.8 out of 5 stars
4.8 out of 5 stars
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Most Helpful Customer Reviews
33 of 35 people found the following review helpful
Format:Paperback|Verified Purchase
Lol . . . OMG!, Matt Ivester's new book specifically for students about managing online reputation and digital citizenship, is a must read for college and high school students. Ivester is to the point, straightforward and informed about his subject and talks directly to students about navigating school/college in the digital age. Students today spend numerous hours connected and online - via laptop, smart phone and other digital devices doing homework, researching, communicating, and socializing. They are constantly presented with opportunities to share personal information and create content. In "Digital is Different," Ivester conveys the permanence, access, lack of control over content, replicability, speed and pervasiveness that make online conduct challenging for students to navigate. He offers recent stories about college students who have shared content online in ways that substantially harmed their lives and reputations and the lives and reputations of others, including incidents at Duke, Rutgers and UCLA. But he also draws attention to smaller cases - thoughtless "Likes" or online comments that end up in social media investigations of potential employees - or photos of questionable (or illegal) behavior that end up accessible to a wider audience than a student intends.

Ivester isn't preachy or dogmatic - instead, in "Becoming a Conscious Creator of Content," he gives students a series of questions to consider: "Why are you doing this [sharing info online]? Is now the right time? Where is your line between public and private? And How controversial do you want to be?
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1 of 1 people found the following review helpful
5.0 out of 5 stars Valuable resource for the classroom December 17, 2012
Format:Paperback|Verified Purchase
I am starting my second semester using this book with my freshman Composition students, and the response has been wonderful. I had four sections of Comp. 2 at a Community college, with a handful of high school students, traditional college students, and a number of nontraditional students, with teens of their own. I was impressed with the very focused writing style, the nice way of wrapping up at the end of the chapter, and the use of real world examples. We want to develop digital citizens--this book can help. I am now going to use it with my Education class.

I developed a simple study guide, created a set of discussion boards, and gave students points for posting and doing the study guide. A much higher percentage of my students read this book, liked it, talked about it, and many used it as a resource for one of the assigned papers. I was so pleased with their responses; my high school students (enrolled in an online class) told me, "Our whole high school needs to read this book!"
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5 of 7 people found the following review helpful
5.0 out of 5 stars Great book! November 2, 2011
By Kathy
This is a great book! I bought this because a friend recommended it and I am so glad she did!It's full of great advice about how to make the most of social media to build and enhance your online reputation. My daughter just started college and has regrets about some of the things she posted on her Facebook page in high school. She started reading the book as soon as I showed it to her and she can't put it down. She is so excited about all the great tips in the book about how to create the kind of profile that will present her in the best possible way. What a great book to come along now, especially in such a tough and competitive job market! I think it should be required reading in high schools and colleges!
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2 of 3 people found the following review helpful
5.0 out of 5 stars lol...OMG! November 1, 2011
lol...OMG! is an exceptional book. It's an insightful look at how, almost without realizing it, we can have such an impact on how others perceive us online. With so many marvelous methods of technology as means of communicating - texting, email, Facebook and its equivalents - it's easy to get lost in a myriad of words and pictures that might seem innocuous but could, in fact, cause unforseen issues. Posting a picture of yourself at a party or typing something meant for humorous effect doesn't seem particularly harmful, but this book really makes you think twice before you casually share everything with the digital world. I know the book is primarily intended for kids heading to or already in college but, as a parent of a college student, I found it both eye-opening and extremely helpful. Mr. Ivester writes with the thorough knowledge of someone who is clearly familiar with the world of which he speaks and someone who knows how to make his subject both readable and understandable. Parents who try to give their nearly-adult children well-meaning but probably ignored advice to be careful what they put out for everyone else to see will be happy to have such a well-written and thoughtful book to bolster their efforts. But this book isn't just a timely and cautionary tale of what not to do - it's also a how-to of what can be done to give yourself a positive online profile. It packs a lot of punch in its small package. We all want to help our kids be as successful as they can; that's why we send them off to college. Giving them this book to read would be one more way to give them a helping hand to help themselves. I know what I'm getting my nieces and nephews for Christmas this year!
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Most Recent Customer Reviews
4.0 out of 5 stars This is a neat book and a quick read. ...
This is a neat book and a quick read. The content is already slightly dated, but that is to be expected given the topic.
Published 1 month ago by Jennifer Soehngen
5.0 out of 5 stars Used it in my course
I just taught a Senior Seminar in Psychology, where we read this book (& one by Rogers, 1961) and discussed the implications, both personally and professionally. Read more
Published 14 months ago by JFDII
4.0 out of 5 stars GOOGLE-CIDE : There are audio recording of ONLINE REPUTATION...

10-12 children sacrificed per year using automated technology to cyber bully children till they commit suicide. Read more
Published 14 months ago by Carmen Rose
3.0 out of 5 stars Accessible, Helpful, but Uneven
One should approach lol...OMG! understanding it was not written by a researcher, though the author is credible due to experience as a social web entrepreneur as detailed in the... Read more
Published 16 months ago by Shopper
5.0 out of 5 stars What happens when you transfer "Hey Y'all! Watch this!" to social...
The title says it all. The book is by the creator of, a "free speech" gossip site where people could post what they wanted without accountability, and which... Read more
Published 18 months ago by readingfool
4.0 out of 5 stars Good but short
I decided to read "lol...OMG!!" as I am a therapist that works with adolescents who could benefit from more specific instruction about responsible online behavior. Read more
Published 20 months ago by Jennifer May, Ph.D.
4.0 out of 5 stars Cyber Reputation Management
Written for college students, this book focuses on the topic of cyber bullying and reputation. This type of book should be read by every young person who is trying to find a job... Read more
Published on January 22, 2013 by Michigan Mom
5.0 out of 5 stars For any teacher or curious parent
You will want to read and share this book. I work with students all over the United States and I am constantly amazed at how much students do not know about the web nor how naive... Read more
Published on January 6, 2013 by Waldo
4.0 out of 5 stars Good advice
I have this discussion with my students and clients ALL THE TIME. They don't get it. The internet is forever. I don't care how private your profile it. Read more
Published on December 18, 2012 by amh277
5.0 out of 5 stars Important read for teens and college students
Very helpful information on how to be a good digital citizen. The book highlights some ways in which teens and college students can make very dangerous and public mistakes. Read more
Published on November 20, 2012 by Jon Jarc
Search Customer Reviews

More About the Author

Matt Ivester is a Silicon Valley technology entrepreneur creating pioneering products that have significant impact. His new guide to help students become responsible digital citizens, lol...OMG!, may come as a surprise to those familiar with his previous venture,, the most controversial website to ever hit college campuses. However, it was this prior experience that gave Matt an intimate knowledge of how students behave online, making him uniquely qualified to write such a guide. He is now a wiser version of his audacious 24-year old self, attending Stanford Graduate School of Business and using his talents to help future classes understand the potential pitfalls of their digital decisions.

Matt has never been afraid to take risks: after graduating from Duke University with a degree in economics and computer science and spending more than year as a consultant in New York City, he quit his job to pursue his passions for technology and entrepreneurship. Over the next three years, he raised and managed a multi-million dollar investment fund, created a website that transacted more than a million dollars in revenue, and built - a simple message board that became a national brand.

JuicyCampus was supposed to be a fun place where students could gossip freely about parties, classes, sports and campus life. Unfortunately, it turned into what ABC's Katie Couric described as a "malicious cesspool of barbs, disses and insults." The site spread to over 500 campuses, garnering more than a million unique monthly visitors. Despite his policy of removing threats of violence, contact information and hate speech, Matt's efforts to mitigate the negativity were not enough. JuicyCampus sparked investigations by two state attorneys general's offices, generated hundreds of complaints from college administrators, students and parents, and continued to attract the attention of national media. The posts got so bad that student governments across the country voted to have the site removed from their campus servers.

Four years later, Matt hopes to share the lessons he learned. lol...OMG! is the result of what was left behind in the digital detritus of a million-dollar idea. Indeed, JuicyCampus represents Matt's own lol...OMG! experience, having created the site as a fun place where users could share their stories, only to find himself dealing with the complex issues of privacy, defamation, free speech and online civility. He admits that students could have been spared a great deal of embarrassment, drama and hurt feelings had it never existed.
For Matt, JuicyCampus has crystallized the notion that cyberbullying does happen on college campuses, and the lives and reputations of others always hang in the balance. With renewed perspective, having run the financial and psychological gauntlet of a controversy-battered start up, he has written a powerful manual that lays out in detail the dangers of bad online behavior, along with strategies and best practices that students can use to manage their online reputations and become more conscientious citizens of the digital age. His friend and mentor, philanthropist and Founder David Bohnett, says it "will not only save reputations but literally save lives."
Matt has been featured by more than 100 media outlets-including The New York Times, Washington Post, San Francisco Chronicle, Chicago Sun Times, Boston Globe, Forbes, Huffington Post, GQ, CNN, Fox News, ABC and CBS-and has been a popular guest speaker at college campuses, including Georgetown and Emory, where he has presented his ideas on entrepreneurship, free speech and online character assassination.

Stanford University's student government recently named Matt the Director of Digital Citizenship for the entire student body because of his experience with and knowledge of online reputation building. He is charged with putting together programming and curricula that address issues of digital citizenship, including building a positive digital identity and cyberbullying awareness. Matt hopes to use the programming he creates as a model for colleges and universities throughout the world.

Matt Ivester now studies reputation systems and entrepreneurship as part of the MBA program at the Stanford Graduate School of Business. He hopes to start another successful internet company after graduation, combining his passions for technology and education. Matt believes young entrepreneurs must think about what social impact they have on the world; he wants to direct his ambition toward building tools that educate students on how to create a positive online image and avoid sabotaging career opportunities. As a member of the first undergraduate class to experience the real-world ramifications of their digital decisions and the once recipient of online death threats, Matt is uniquely positioned to present this revolutionary social media survival guide.
Born and raised in the heart of Silicon Valley, Matt is a technology entrepreneur to the core. He now lives in Palo Alto, California, where he enjoys golfing and developing business concepts between classes.


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