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lol...OMG!: What Every Student Needs to Know About Online Reputation Management, Digital Citizenship and Cyberbullying Paperback – September 27, 2011
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More About the Author
Matt has never been afraid to take risks: after graduating from Duke University with a degree in economics and computer science and spending more than year as a consultant in New York City, he quit his job to pursue his passions for technology and entrepreneurship. Over the next three years, he raised and managed a multi-million dollar investment fund, created a website that transacted more than a million dollars in revenue, and built JuicyCampus.com - a simple message board that became a national brand.
JuicyCampus was supposed to be a fun place where students could gossip freely about parties, classes, sports and campus life. Unfortunately, it turned into what ABC's Katie Couric described as a "malicious cesspool of barbs, disses and insults." The site spread to over 500 campuses, garnering more than a million unique monthly visitors. Despite his policy of removing threats of violence, contact information and hate speech, Matt's efforts to mitigate the negativity were not enough. JuicyCampus sparked investigations by two state attorneys general's offices, generated hundreds of complaints from college administrators, students and parents, and continued to attract the attention of national media. The posts got so bad that student governments across the country voted to have the site removed from their campus servers.
Four years later, Matt hopes to share the lessons he learned. lol...OMG! is the result of what was left behind in the digital detritus of a million-dollar idea. Indeed, JuicyCampus represents Matt's own lol...OMG! experience, having created the site as a fun place where users could share their stories, only to find himself dealing with the complex issues of privacy, defamation, free speech and online civility. He admits that students could have been spared a great deal of embarrassment, drama and hurt feelings had it never existed.
For Matt, JuicyCampus has crystallized the notion that cyberbullying does happen on college campuses, and the lives and reputations of others always hang in the balance. With renewed perspective, having run the financial and psychological gauntlet of a controversy-battered start up, he has written a powerful manual that lays out in detail the dangers of bad online behavior, along with strategies and best practices that students can use to manage their online reputations and become more conscientious citizens of the digital age. His friend and mentor, philanthropist and GeoCities.com Founder David Bohnett, says it "will not only save reputations but literally save lives."
Matt has been featured by more than 100 media outlets-including The New York Times, Washington Post, San Francisco Chronicle, Chicago Sun Times, Boston Globe, Forbes, Huffington Post, GQ, CNN, Fox News, ABC and CBS-and has been a popular guest speaker at college campuses, including Georgetown and Emory, where he has presented his ideas on entrepreneurship, free speech and online character assassination.
Stanford University's student government recently named Matt the Director of Digital Citizenship for the entire student body because of his experience with and knowledge of online reputation building. He is charged with putting together programming and curricula that address issues of digital citizenship, including building a positive digital identity and cyberbullying awareness. Matt hopes to use the programming he creates as a model for colleges and universities throughout the world.
Matt Ivester now studies reputation systems and entrepreneurship as part of the MBA program at the Stanford Graduate School of Business. He hopes to start another successful internet company after graduation, combining his passions for technology and education. Matt believes young entrepreneurs must think about what social impact they have on the world; he wants to direct his ambition toward building tools that educate students on how to create a positive online image and avoid sabotaging career opportunities. As a member of the first undergraduate class to experience the real-world ramifications of their digital decisions and the once recipient of online death threats, Matt is uniquely positioned to present this revolutionary social media survival guide.
Born and raised in the heart of Silicon Valley, Matt is a technology entrepreneur to the core. He now lives in Palo Alto, California, where he enjoys golfing and developing business concepts between classes.
Top Customer Reviews
Ivester isn't preachy or dogmatic - instead, in "Becoming a Conscious Creator of Content," he gives students a series of questions to consider: "Why are you doing this [sharing info online]? Is now the right time? Where is your line between public and private? And How controversial do you want to be?Read more ›
I developed a simple study guide, created a set of discussion boards, and gave students points for posting and doing the study guide. A much higher percentage of my students read this book, liked it, talked about it, and many used it as a resource for one of the assigned papers. I was so pleased with their responses; my high school students (enrolled in an online class) told me, "Our whole high school needs to read this book!"
Most Recent Customer Reviews
Just when you think you know what's going on with teens and today's culture.... This book was very informative, especially for parents of teens. Read morePublished 6 months ago by Nancy 1968
This is a neat book and a quick read. The content is already slightly dated, but that is to be expected given the topic.Published 10 months ago by Jennifer Soehngen
I just taught a Senior Seminar in Psychology, where we read this book (& one by Rogers, 1961) and discussed the implications, both personally and professionally. Read morePublished 22 months ago by JFDII
10-12 children sacrificed per year using automated technology to cyber bully children till they commit suicide. Read more
One should approach lol...OMG! understanding it was not written by a researcher, though the author is credible due to experience as a social web entrepreneur as detailed in the... Read morePublished on January 9, 2014 by Shopper
The title says it all. The book is by the creator of JuicyCampus.com, a "free speech" gossip site where people could post what they wanted without accountability, and which... Read morePublished on November 9, 2013 by readingfool
I decided to read "lol...OMG!!" as I am a therapist that works with adolescents who could benefit from more specific instruction about responsible online behavior. Read morePublished on September 7, 2013 by Jennifer May, Ph.D.
Written for college students, this book focuses on the topic of cyber bullying and reputation. This type of book should be read by every young person who is trying to find a job... Read morePublished on January 22, 2013 by Michigan Mom