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lol...OMG!: What Every Student Needs to Know About Online Reputation Management, Digital Citizenship, and Cyberbullying (High School Edition) Paperback – September 28, 2012
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More About the Author
Matt has never been afraid to take risks: after graduating from Duke University with a degree in economics and computer science and spending more than year as a consultant in New York City, he quit his job to pursue his passions for technology and entrepreneurship. Over the next three years, he raised and managed a multi-million dollar investment fund, created a website that transacted more than a million dollars in revenue, and built JuicyCampus.com - a simple message board that became a national brand.
JuicyCampus was supposed to be a fun place where students could gossip freely about parties, classes, sports and campus life. Unfortunately, it turned into what ABC's Katie Couric described as a "malicious cesspool of barbs, disses and insults." The site spread to over 500 campuses, garnering more than a million unique monthly visitors. Despite his policy of removing threats of violence, contact information and hate speech, Matt's efforts to mitigate the negativity were not enough. JuicyCampus sparked investigations by two state attorneys general's offices, generated hundreds of complaints from college administrators, students and parents, and continued to attract the attention of national media. The posts got so bad that student governments across the country voted to have the site removed from their campus servers.
Four years later, Matt hopes to share the lessons he learned. lol...OMG! is the result of what was left behind in the digital detritus of a million-dollar idea. Indeed, JuicyCampus represents Matt's own lol...OMG! experience, having created the site as a fun place where users could share their stories, only to find himself dealing with the complex issues of privacy, defamation, free speech and online civility. He admits that students could have been spared a great deal of embarrassment, drama and hurt feelings had it never existed.
For Matt, JuicyCampus has crystallized the notion that cyberbullying does happen on college campuses, and the lives and reputations of others always hang in the balance. With renewed perspective, having run the financial and psychological gauntlet of a controversy-battered start up, he has written a powerful manual that lays out in detail the dangers of bad online behavior, along with strategies and best practices that students can use to manage their online reputations and become more conscientious citizens of the digital age. His friend and mentor, philanthropist and GeoCities.com Founder David Bohnett, says it "will not only save reputations but literally save lives."
Matt has been featured by more than 100 media outlets-including The New York Times, Washington Post, San Francisco Chronicle, Chicago Sun Times, Boston Globe, Forbes, Huffington Post, GQ, CNN, Fox News, ABC and CBS-and has been a popular guest speaker at college campuses, including Georgetown and Emory, where he has presented his ideas on entrepreneurship, free speech and online character assassination.
Stanford University's student government recently named Matt the Director of Digital Citizenship for the entire student body because of his experience with and knowledge of online reputation building. He is charged with putting together programming and curricula that address issues of digital citizenship, including building a positive digital identity and cyberbullying awareness. Matt hopes to use the programming he creates as a model for colleges and universities throughout the world.
Matt Ivester now studies reputation systems and entrepreneurship as part of the MBA program at the Stanford Graduate School of Business. He hopes to start another successful internet company after graduation, combining his passions for technology and education. Matt believes young entrepreneurs must think about what social impact they have on the world; he wants to direct his ambition toward building tools that educate students on how to create a positive online image and avoid sabotaging career opportunities. As a member of the first undergraduate class to experience the real-world ramifications of their digital decisions and the once recipient of online death threats, Matt is uniquely positioned to present this revolutionary social media survival guide.
Born and raised in the heart of Silicon Valley, Matt is a technology entrepreneur to the core. He now lives in Palo Alto, California, where he enjoys golfing and developing business concepts between classes.
Top Customer Reviews
Most of us remember those moments of major embarrassment in high school, and fortunately we are often the only ones who remember those incidents. That's because the only record of those events are our memories.
Today however, our students engage in online behaviors that are recorded permanently. Their indiscretions and behaviors are recorded for posterity and the world to see. But how can we as educators help students engage in online activities without permanently damaging their lives and reputations with youthful mistakes? Ivester's lol...OMG is a book guaranteed to get the discussion about responsible online behavior started.
Ivester's book is a excellent resource for educating students in areas such as:
Understanding How Creating and Posting Online Content Is Both Global and Permanent
Understanding How What They Post Can Haunt Them for A Long Time
How to Avoid Engaging in Careless Content Creation
How They Are Creating Their Online Reputations
How to Become a "Conscious Creator of Content"
How to Engage in "Active Reputation Management"
Issues with Cyberbullying and Why It's a Problem
Becoming Responsible Digital Citizens
High schools are guilty of leaving students to their own devices when it comes to managing their online reputations, so should we be surprised when they end up as news stories in the national media?Read more ›
This book will also help you understand that it's not just Facebook, Twitter, etc. that need to be considered. There's a social dynamic to many/most things we do online (even Amazon reviews!) and the book helps illustrate that. For someone that may have experienced bullying or reputation harm online, the book has plenty of good examples presented in a compassionate way, so you will know you aren't alone.
A very easy book to read. Perhaps geared to teens but truly suitable for all ages.
This book shows what to do if you are being bullied or stalked.
Cyber bullying can affect many people, so this book can be very helpful to you. I feel that everyone should see what Social Media's effects can have on you! Overall, the book was a perfect read for me. I would recommend this to anyone who has dealt with cyber bullying. Although this book talks a lot about cyber bullying, it also talks about what you should and shouldn't post online. I think that this book should be read by every High Scholar who has used or is using social media.
Most Recent Customer Reviews
A must read for students and adults a like. Great information and this book raises powerful questions about your digital profile and online reputation.Published 10 months ago by Scott
It had too many sex themes! And was very sexual throughout the whole story making up random sex comments and other such as homophobia, sexist and racistPublished 12 months ago by OG MEGLADON
I liked it. My students thought it was "treachery". "We know all this stuff" was their response.Published 14 months ago by Daniel Wiedel
I have my 16 year old son reading it now. I want him to understand the consequences of his FB/Twitter/Instagram etc... posts.Published on March 26, 2013 by Jennifer Felder