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lol...OMG!: What Every Student Needs to Know About Online Reputation Management, Digital Citizenship, and Cyberbullying (High School Edition) Paperback – September 28, 2012


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Product Details

  • Paperback: 160 pages
  • Publisher: CreateSpace Independent Publishing Platform (September 28, 2012)
  • Language: English
  • ISBN-10: 1479332569
  • ISBN-13: 978-1479332564
  • Product Dimensions: 5.2 x 0.4 x 8 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #197,317 in Books (See Top 100 in Books)

More About the Author

Matt Ivester is a Silicon Valley technology entrepreneur creating pioneering products that have significant impact. His new guide to help students become responsible digital citizens, lol...OMG!, may come as a surprise to those familiar with his previous venture, JuicyCampus.com, the most controversial website to ever hit college campuses. However, it was this prior experience that gave Matt an intimate knowledge of how students behave online, making him uniquely qualified to write such a guide. He is now a wiser version of his audacious 24-year old self, attending Stanford Graduate School of Business and using his talents to help future classes understand the potential pitfalls of their digital decisions.

Matt has never been afraid to take risks: after graduating from Duke University with a degree in economics and computer science and spending more than year as a consultant in New York City, he quit his job to pursue his passions for technology and entrepreneurship. Over the next three years, he raised and managed a multi-million dollar investment fund, created a website that transacted more than a million dollars in revenue, and built JuicyCampus.com - a simple message board that became a national brand.

JuicyCampus was supposed to be a fun place where students could gossip freely about parties, classes, sports and campus life. Unfortunately, it turned into what ABC's Katie Couric described as a "malicious cesspool of barbs, disses and insults." The site spread to over 500 campuses, garnering more than a million unique monthly visitors. Despite his policy of removing threats of violence, contact information and hate speech, Matt's efforts to mitigate the negativity were not enough. JuicyCampus sparked investigations by two state attorneys general's offices, generated hundreds of complaints from college administrators, students and parents, and continued to attract the attention of national media. The posts got so bad that student governments across the country voted to have the site removed from their campus servers.

Four years later, Matt hopes to share the lessons he learned. lol...OMG! is the result of what was left behind in the digital detritus of a million-dollar idea. Indeed, JuicyCampus represents Matt's own lol...OMG! experience, having created the site as a fun place where users could share their stories, only to find himself dealing with the complex issues of privacy, defamation, free speech and online civility. He admits that students could have been spared a great deal of embarrassment, drama and hurt feelings had it never existed.
For Matt, JuicyCampus has crystallized the notion that cyberbullying does happen on college campuses, and the lives and reputations of others always hang in the balance. With renewed perspective, having run the financial and psychological gauntlet of a controversy-battered start up, he has written a powerful manual that lays out in detail the dangers of bad online behavior, along with strategies and best practices that students can use to manage their online reputations and become more conscientious citizens of the digital age. His friend and mentor, philanthropist and GeoCities.com Founder David Bohnett, says it "will not only save reputations but literally save lives."
Matt has been featured by more than 100 media outlets-including The New York Times, Washington Post, San Francisco Chronicle, Chicago Sun Times, Boston Globe, Forbes, Huffington Post, GQ, CNN, Fox News, ABC and CBS-and has been a popular guest speaker at college campuses, including Georgetown and Emory, where he has presented his ideas on entrepreneurship, free speech and online character assassination.

Stanford University's student government recently named Matt the Director of Digital Citizenship for the entire student body because of his experience with and knowledge of online reputation building. He is charged with putting together programming and curricula that address issues of digital citizenship, including building a positive digital identity and cyberbullying awareness. Matt hopes to use the programming he creates as a model for colleges and universities throughout the world.

Matt Ivester now studies reputation systems and entrepreneurship as part of the MBA program at the Stanford Graduate School of Business. He hopes to start another successful internet company after graduation, combining his passions for technology and education. Matt believes young entrepreneurs must think about what social impact they have on the world; he wants to direct his ambition toward building tools that educate students on how to create a positive online image and avoid sabotaging career opportunities. As a member of the first undergraduate class to experience the real-world ramifications of their digital decisions and the once recipient of online death threats, Matt is uniquely positioned to present this revolutionary social media survival guide.
Born and raised in the heart of Silicon Valley, Matt is a technology entrepreneur to the core. He now lives in Palo Alto, California, where he enjoys golfing and developing business concepts between classes.

Customer Reviews

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Most Helpful Customer Reviews

4 of 4 people found the following review helpful By John Robinson on April 24, 2013
Format: Paperback
According to Matt Ivester in his book lol...OMG: What Every Student Needs to Know about Online Reputation Management, Digital Citizenship and Cyberbullying, "Many of today's students are finding themselves with a very real permanent record---one that reflects every poor decision of their youth, and is stored online forever."

Most of us remember those moments of major embarrassment in high school, and fortunately we are often the only ones who remember those incidents. That's because the only record of those events are our memories.

Today however, our students engage in online behaviors that are recorded permanently. Their indiscretions and behaviors are recorded for posterity and the world to see. But how can we as educators help students engage in online activities without permanently damaging their lives and reputations with youthful mistakes? Ivester's lol...OMG is a book guaranteed to get the discussion about responsible online behavior started.

Ivester's book is a excellent resource for educating students in areas such as:

Understanding How Creating and Posting Online Content Is Both Global and Permanent
Understanding How What They Post Can Haunt Them for A Long Time
How to Avoid Engaging in Careless Content Creation
How They Are Creating Their Online Reputations
How to Become a "Conscious Creator of Content"
How to Engage in "Active Reputation Management"
Issues with Cyberbullying and Why It's a Problem
Becoming Responsible Digital Citizens

High schools are guilty of leaving students to their own devices when it comes to managing their online reputations, so should we be surprised when they end up as news stories in the national media?
Read more ›
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2 of 2 people found the following review helpful By Mariel on March 29, 2013
Format: Kindle Edition Verified Purchase
I've seen more adults behaving badly online than kids, so I think this is a must-read for all ages. Even folks who are very "social savvy" might find a tip or two. The book is written by a person who very well knows the horrible damage that can be done if you're not careful online. Whether you've already encountered a problem and need to fix it, or you're just starting out and need to learn how to manage your reputation from the start, this book can help. Some might read it and say "well, it's common sense". For the most part, I've found that "common" sense is very rarely "common".

This book will also help you understand that it's not just Facebook, Twitter, etc. that need to be considered. There's a social dynamic to many/most things we do online (even Amazon reviews!) and the book helps illustrate that. For someone that may have experienced bullying or reputation harm online, the book has plenty of good examples presented in a compassionate way, so you will know you aren't alone.

A very easy book to read. Perhaps geared to teens but truly suitable for all ages.
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2 of 2 people found the following review helpful By Karen Payne on March 6, 2013
Format: Kindle Edition
This book accurately describes the repercussions of social network postings and how they will stick with you and impace future endeavors.
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2 of 2 people found the following review helpful By RdgGirl on February 28, 2013
Format: Kindle Edition Verified Purchase
I thought this book was great for pulling all the problems with your online reputation together and giving you some tools for managing it. We've all said these things in pieces to our kids but this really connects everything together and lays out the consequences. More importantly it teaches that we all have a responsibility to manage and control our online reputation, starting in high school but continuing through adulthood.
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1 of 1 people found the following review helpful By Patti Kussman on July 14, 2013
Format: Kindle Edition Verified Purchase
This short, easy-to-read book contains valuable information for those who have contact with "digital natives". The examples are compelling and interesting enough to have the intended effect on young people's use of technology.
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2 of 3 people found the following review helpful By Julio C. Morales on February 8, 2013
Format: Kindle Edition Verified Purchase
Illuminating. A must read not just for students but highly critical for working professionals. It's a well known fact that Real Estate community's mantra is location, location, location. Well, the internet's should be reputation, reputation, reputation.
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