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lol...OMG!: What Every Student Needs to Know About Online Reputation Management, Digital Citizenship and Cyberbullying [Paperback]

Matt Ivester
4.8 out of 5 stars  See all reviews (47 customer reviews)

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Book Description

September 27, 2011

The ease with which digital content can be shared online, in addition to its many benefits, has created a host of problems for today’s high school and college students. All too often, students are uploading, updating, posting and publishing without giving a second thought to who might see their content or how it might be perceived.

lol…OMG! provides a cautionary look at the many ways that today’s students are experiencing the unanticipated negative consequences of their digital decisions – from lost job opportunities and denied college and graduate school admissions to full-blown national scandals. It also examines how technology is allowing students to bully one another in new and disturbing ways, and why students are often crueler online than in person. By using real-life case studies and offering actionable strategies and best practices, this book empowers students to clean up and maintain a positive online presence, and to become responsible digital citizens.

“Matt Ivester’s book, lol…OMG!, is a “must read” for every college student, every high school student and the parents of each. It is also a “should read” for everyone who might want a job in today’s world.”
Joe Riley, Director of Human Resources, LinkedIn

"Insightful, relatable, and critically important, lol...OMG! is a must-read."
Greg Boardman, Vice Provost for Student Affairs, Stanford University

“We are at a critical point in technological history – where social media is beginning to have more impact on how we are perceived than our in-person interactions. lol…OMG! could not be more timely.”
Jennifer Aaker, General Atlantic Professor of Marketing, Stanford University, and author of The Dragonfly Effect

“This book is required reading for anyone who wishes to survive the viral lawlessness of college life.”
Larry Winokur, Co-Founder, BWR Public Relations

"Matt Ivester's book lol…OMG! is essential reading for parents, educators and anyone, of any age, who uses the Internet and has wondered about privacy and discretion. Leveraging his insider experience from his now-closed website JuicyCampus.com, he offers common sense methods that all of us need to know to protect us from the malicious gossip, mean-spirited rumors and sharing of personal information which now seems epidemic on the Internet."
William F. Meehan III, Director Emeritus, McKinsey and Co., Raccoon Partners Lecturer In Management, Stanford University

"In this era of digital citizenship, the information employers find online can have a significant impact on your success in the hiring process. Read this book and take control of that information!”
Hayagreeva Rao, Atholl McBean Professor of Organizational Behavior and Human Resources, Stanford University

“Digital citizenship is an essential part of a modern education. The digital age has provided students with a host of new challenges, and we have an obligation to help them address those challenges. lol…OMG! is an important and valuable educational resource for students struggling to stay true to their own ethical principles while still keeping up with the quickly evolving digital landscape.”
Robert M. Saltzman, Associate Dean, USC Gould School of Law

“A much-needed introduction to the realities, risks and rewards that college students face when they construct online identities. A useful and practical guide for college administrators as well as students.”
Dr. Ernest J. Wilson III, Dean, USC Annenberg School for Communication & Journalism

“Matt Ivester understands the challenges of this new electronic frontier and provides information that will make a difference in your life if you read this book."
Ozzie Harris II, Senior Vice Provost for Diversity & Community, Emory University


Frequently Bought Together

lol...OMG!: What Every Student Needs to Know About Online Reputation Management, Digital Citizenship and Cyberbullying + The Parent's Guide to Texting, Facebook, and Social Media: Understanding the Benefits and Dangers of Parenting in a Digital World
Price for both: $27.74

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Product Details

  • Paperback: 160 pages
  • Publisher: CreateSpace Independent Publishing Platform (September 27, 2011)
  • Language: English
  • ISBN-10: 1466242078
  • ISBN-13: 978-1466242074
  • Product Dimensions: 8 x 5.2 x 0.5 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (47 customer reviews)
  • Amazon Best Sellers Rank: #6,289 in Books (See Top 100 in Books)

More About the Author

Matt Ivester is a Silicon Valley technology entrepreneur creating pioneering products that have significant impact. His new guide to help students become responsible digital citizens, lol...OMG!, may come as a surprise to those familiar with his previous venture, JuicyCampus.com, the most controversial website to ever hit college campuses. However, it was this prior experience that gave Matt an intimate knowledge of how students behave online, making him uniquely qualified to write such a guide. He is now a wiser version of his audacious 24-year old self, attending Stanford Graduate School of Business and using his talents to help future classes understand the potential pitfalls of their digital decisions.

Matt has never been afraid to take risks: after graduating from Duke University with a degree in economics and computer science and spending more than year as a consultant in New York City, he quit his job to pursue his passions for technology and entrepreneurship. Over the next three years, he raised and managed a multi-million dollar investment fund, created a website that transacted more than a million dollars in revenue, and built JuicyCampus.com - a simple message board that became a national brand.

JuicyCampus was supposed to be a fun place where students could gossip freely about parties, classes, sports and campus life. Unfortunately, it turned into what ABC's Katie Couric described as a "malicious cesspool of barbs, disses and insults." The site spread to over 500 campuses, garnering more than a million unique monthly visitors. Despite his policy of removing threats of violence, contact information and hate speech, Matt's efforts to mitigate the negativity were not enough. JuicyCampus sparked investigations by two state attorneys general's offices, generated hundreds of complaints from college administrators, students and parents, and continued to attract the attention of national media. The posts got so bad that student governments across the country voted to have the site removed from their campus servers.

Four years later, Matt hopes to share the lessons he learned. lol...OMG! is the result of what was left behind in the digital detritus of a million-dollar idea. Indeed, JuicyCampus represents Matt's own lol...OMG! experience, having created the site as a fun place where users could share their stories, only to find himself dealing with the complex issues of privacy, defamation, free speech and online civility. He admits that students could have been spared a great deal of embarrassment, drama and hurt feelings had it never existed.
For Matt, JuicyCampus has crystallized the notion that cyberbullying does happen on college campuses, and the lives and reputations of others always hang in the balance. With renewed perspective, having run the financial and psychological gauntlet of a controversy-battered start up, he has written a powerful manual that lays out in detail the dangers of bad online behavior, along with strategies and best practices that students can use to manage their online reputations and become more conscientious citizens of the digital age. His friend and mentor, philanthropist and GeoCities.com Founder David Bohnett, says it "will not only save reputations but literally save lives."
Matt has been featured by more than 100 media outlets-including The New York Times, Washington Post, San Francisco Chronicle, Chicago Sun Times, Boston Globe, Forbes, Huffington Post, GQ, CNN, Fox News, ABC and CBS-and has been a popular guest speaker at college campuses, including Georgetown and Emory, where he has presented his ideas on entrepreneurship, free speech and online character assassination.

Stanford University's student government recently named Matt the Director of Digital Citizenship for the entire student body because of his experience with and knowledge of online reputation building. He is charged with putting together programming and curricula that address issues of digital citizenship, including building a positive digital identity and cyberbullying awareness. Matt hopes to use the programming he creates as a model for colleges and universities throughout the world.

Matt Ivester now studies reputation systems and entrepreneurship as part of the MBA program at the Stanford Graduate School of Business. He hopes to start another successful internet company after graduation, combining his passions for technology and education. Matt believes young entrepreneurs must think about what social impact they have on the world; he wants to direct his ambition toward building tools that educate students on how to create a positive online image and avoid sabotaging career opportunities. As a member of the first undergraduate class to experience the real-world ramifications of their digital decisions and the once recipient of online death threats, Matt is uniquely positioned to present this revolutionary social media survival guide.
Born and raised in the heart of Silicon Valley, Matt is a technology entrepreneur to the core. He now lives in Palo Alto, California, where he enjoys golfing and developing business concepts between classes.

Customer Reviews

4.8 out of 5 stars
(47)
4.8 out of 5 stars
Most Helpful Customer Reviews
30 of 32 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Lol . . . OMG!, Matt Ivester's new book specifically for students about managing online reputation and digital citizenship, is a must read for college and high school students. Ivester is to the point, straightforward and informed about his subject and talks directly to students about navigating school/college in the digital age. Students today spend numerous hours connected and online - via laptop, smart phone and other digital devices doing homework, researching, communicating, and socializing. They are constantly presented with opportunities to share personal information and create content. In "Digital is Different," Ivester conveys the permanence, access, lack of control over content, replicability, speed and pervasiveness that make online conduct challenging for students to navigate. He offers recent stories about college students who have shared content online in ways that substantially harmed their lives and reputations and the lives and reputations of others, including incidents at Duke, Rutgers and UCLA. But he also draws attention to smaller cases - thoughtless "Likes" or online comments that end up in social media investigations of potential employees - or photos of questionable (or illegal) behavior that end up accessible to a wider audience than a student intends.

Ivester isn't preachy or dogmatic - instead, in "Becoming a Conscious Creator of Content," he gives students a series of questions to consider: "Why are you doing this [sharing info online]? Is now the right time? Where is your line between public and private? And How controversial do you want to be?" - and he encourages them to answer those questions while considering the importance and power of a first impression, the very broad audience for social networking profiles, and the permanence of our digital footprints.

There are an increasing number of resources and materials out there for parents regarding digital citizenship and privacy, but there are far fewer resources specifically written for a student audience. Here, the tone is right and the presentation engaging for young adults. Ultimately, Ivester is informing students and giving them the tools to think carefully about the ways they interact and act online, and to exercise good judgment.

I would also recommend this book for parents and educators. It is a quick read and hits the high points - and it is important for parents to understand the challenges and privacy risks their kids are facing in the digital world. For high schools that have not yet been able to incorporate this material into their curricula, this book would be a great addition to orientation and technology programs - it will provoke excellent discussion among students and raise awareness about privacy, reputation, and digital citizenship issues.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Good advice December 18, 2012
By amh277
Format:Kindle Edition|Amazon Verified Purchase
I have this discussion with my students and clients ALL THE TIME. They don't get it. The internet is forever. I don't care how private your profile it. Once it is out there, it will always be out there. People lose their jobs, their partners, their futures over something dumb they posted YEARS prior. THINK before you post, or better yet, don't post it.
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5 of 7 people found the following review helpful
5.0 out of 5 stars Best ever to teach your kids about social media! November 10, 2011
By NGross
Format:Paperback
lol...OMG is a must read for parents and their teenagers. In fact,for all of us. The dangers out there are many and unknown to most. Cyber-bullying is growing and the far-reaching repercussions are frightening. The examples that Matt shares will open everyone's eyes about posting online. lol...OMG is well written and lays it out clearly. I am giving several copies to nephews and nieces. Great gift for the holidays!
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Most Recent Customer Reviews
4.0 out of 5 stars like
Outstanding service Shop on line and you can save money.
yes i would buy again.and again..no problems
would tell a friend
Published 3 months ago by Donald R Norman
4.0 out of 5 stars Cyber Reputation Management
Written for college students, this book focuses on the topic of cyber bullying and reputation. This type of book should be read by every young person who is trying to find a job... Read more
Published 4 months ago by Michigan Mom
5.0 out of 5 stars For any teacher or curious parent
You will want to read and share this book. I work with students all over the United States and I am constantly amazed at how much students do not know about the web nor how naive... Read more
Published 4 months ago by Waldo
5.0 out of 5 stars Valuable resource for the classroom
I am starting my second semester using this book with my freshman Composition students, and the response has been wonderful. I had four sections of Comp. Read more
Published 5 months ago by ProfessorPost
5.0 out of 5 stars Important read for teens and college students
Very helpful information on how to be a good digital citizen. The book highlights some ways in which teens and college students can make very dangerous and public mistakes. Read more
Published 6 months ago by Jon Jarc
1.0 out of 5 stars Fabricated Reviews
It's not difficult to tell that literally all of these reviews are from the author/his minions. According to the reviews, not one person had anything negative to say about the... Read more
Published 13 months ago by K. Bernardo
4.0 out of 5 stars a Must Read!
Ivester shares a unique perspective about online reputation management. A must read for high school seniors, college students, parents and teachers. Read more
Published 14 months ago by Tchrman
4.0 out of 5 stars Worth Reading. EVERYONE should read this.
Parents who have children who have an internet presence should read this. Anyone who is in college should read this. Read more
Published 15 months ago by apoem
5.0 out of 5 stars Important information for everyone
I found this book to be a wonderful resource. I already knew some of the problem areas of online posting but this opened my eyes to even more. Read more
Published 16 months ago by Lillu
5.0 out of 5 stars Awesome Book!!
This book is fantastic! - I learned so much about online reputation management - and only wish this book had been around sooner when I was first developing an online presence... Read more
Published 16 months ago by Anonymous
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