Tomi Ahnonen provides an excellent collection of thoughts and ideas to monetize 3G. Even though the telecom industry is struggling, 3G is going to happen. This is a must read for the planners at wireless carriers to chart out a plan for rolling out 3G services. Application developers will have a better appreciation of the value chain and how they fit in to the bigger picture. Coverage of topics is pretty good as well. I hope author maintains a website to update information in the book as things are bound to change and new strategies likely to emerge. In anycase, if you are someone who has anything to do with 3G, I would recommend the book. Thanks.